To take things a step further, we felt it essential to address the issue of performance measurement.
How do you measure your performance on Google Ads? Of course, a good SEA strategy can’t be conceived without an in-depth analysis of the numbers and behavior of your ads.
How to measure your return on investment? How can you easily and effectively measure your performance on Google Ads? We’ll answer all your questions.
How do you measure your return on investment (ROI)?
Whatever your reason for using Google Ads (increasing sales, getting more leads, etc.), it’s important to always keep your ROI in mind.
Without monitoring this aspect of your SEA strategy, you won’t be able to see the real effect of your investments.
And first of all, with Google Ads, in order to calculate your ROI, you absolutely need to know your costs (advertising, but also manufacturing where applicable).
You can also apply the following calculation: ROI = (Margin – Advertising cost) / Advertising cost
If you want to calculate your ROAS (return on advertising investment), you can apply the following calculation: ROAS = Revenue (e.g. from google ads) / Advertising cost
Track your conversions and Google Ads revenue
Google Ads provides you with a campaign management and analysis tool for tracking your conversions.
This enables you to determine how many clicks have actually generated conversions. This way, you can find out whether a product, keyword or ad is profitable for your business.
Of course, the value of each conversion must be greater than what you spent.
Sample Google Ads report
Why measure your Google Ads performance?
Get more visits
Measuring your performance as part of your SEA strategy gives you the means to achieve your objectives.
Do you want more traffic to your website? Then you need to focus on increasing clicks and click-through rates.
Keeping track of these figures will tell you whether your current strategy is working: campaigns and ad groups by theme or brand, lists of keywords around the same theme, careful ad copywriting, and so on.
Increase sales and conversions
To set new sales targets, you need to track conversions and revenue on Google Ads.
A product on Google Shopping or a keyword in your text ads that works very well leads to a large number of conversions, while on the other hand, you may find that certain products or keywords are ineffective.
It’s time to invest in the products and search terms that bring you the highest returns.
You also need to make sure that your campaigns link to the right pages and products.
Indirect conversions report – Google Analytics
Increase your brand awareness
Do you want to raise your profile? Launch a brand?
It’s theincrease in impression volume that you’ll need to study closely, as well as customer engagement, audience size and frequency of use.
Your SEA strategy should be based on Google Ads campaigns designed to reach as many of your target audience as possible.
What’s more, you also want to encourage web users to interact with your content as much as possible: keep a close eye on the click-through rates (CTR) of your campaigns.
Google Ads campaign goals
SEA strategy: improve your ROI
In conclusion, if you want to succeed with your SEA strategy, you need to monitor your Google Ads on a global and regular basis.
Most important of all? Without doubt, being able to identify campaigns that generate few conversions, so that you can rework them or remove them permanently.
For online stores, there’s no question: digital marketing and acquisition strategy are the keys to growth. In order to progress in the right direction, acquire new customers and grow serenely, there’s nothing like a good knowledge of your users to improve your acquisition strategy and build customer loyalty.
Where do your customers come from? How did your customers discover your brand? What are they looking for on your e-commerce site?
What are their profiles? What are their paths on your site before converting and making a purchase?
In this article, we explain why and how to measure your users’ behavior.
1. Why measure user behavior with Google Analytics?
If you’re in the middle of a digital acquisition campaign, you’re probably looking to optimize the performance of your campaigns. And among the avenues for improvement is the measurement of user behavior, often overlooked by companies.
And yet, like a giant like Amazon, it’s essential to be aware of your visitors’ expectations and to respond to them. This excellent knowledge of your customers and prospects will enable you to develop further.
Whether you’ve set up Google Ads campaigns, social media, marketing or sales initiatives, your potential customers will arrive at your site through different “gates”, and will most likely be attracted to different products and services.
The behavior and performance indicators of your acquisition levers will be different. And yet your actions all have the same objective: to develop your sales.
The more you increase the number of acquisition channels, the greater the impact they will have on the final conversion. Your future customers will be likely to interact with your various acquisition levers (Google Ads campaigns, your natural referencing, your social media, your emailings…).
Identifying buyer behavior will therefore be very important for investing more in one channel rather than another.
2. Google Analytics: how to analyze your customers’ visits and conversions on your ecommerce site?
In addition to analyzing your social network campaigns or a targeted Facebook advertising campaign, make Google Analytics your precious ally. Google Analytics is indispensable to any successful digital acquisition campaign, and will enable you to study the performance of your acquisition campaigns in detail.
Acquisition channels report in Google Analytics
Enhanced Ecommerce reports from Google Analytics will also enable you to analyze the performance of your catalog, as well as sales by brand, category and product.
Google Analytics can also tell you about video player interactions, downloads and form submissions: anything that can be micro-converted.
Enhanced Ecommerce Report
Of course, it’s a prerequisite that all your tracking and objectives have been properly set up and are feeding back quality data.
To optimize your Google Analytics account, we strongly recommend using Tag Manager to set up your tracking and pixels. A good tagging plan is essential for driving your data-driven acquisition strategies.
We can also help youoptimize your tagging plan with Tag Manager.
3. Keep your goals in mind and track the right performance indicators.
Before studying your ecommerce site’s metrics, take the time to ask yourself the right questions and what information you want to collect to understand your users:
Where do your biggest customers come from?
Do your customers use your search engine to find a product?
Is your new “XXX” brand selling well thanks to your Google Ads campaigns?
Where to start? What should you analyze in Google Analytics?
Every company has its own objectives, which means studying the data that matters to you and that will help you develop your business. So, each of your objectives must be associated with a value in order to understand what it brings you:
Does the number of new creations count?
The number of subscribers to your newsletters?
Clicks on your social networking links?
Number of pages per session?
Time spent on your company website?
Sales generated by your paid search campaigns?
Sales generated by your email campaigns?
Enhance your online offering and products
Being able to track every indicator through Google Analytics will enable you to adapt your offer and your site to your customers’ needs.
It’s not an easy task, but improving the user journey to increase your conversion rate is a powerful lever for increasing your sales and profitability.
You will need to improve or rectify the shopping experience if you find that your key performance indicators are falling or dropping abnormally:
E.g.: the number of shopping cart abandonments is increasing => you need to review your conversion funnel and identify problem pages, or review whether your payment module is no longer functional.
Tracking events and actions on your site plays a major role in your digital acquisition strategy. Clicks on an ad, playback of a new video, sharing of your content, number of uses of your search function…
Everything can be analyzed and used to optimize your site and conversion rate.
Google Analytics lets you analyze user groups and segments
When launching a new product, it’s always interesting to know the behavior of a whole group of people. Cohort analysis enables you to isolate and study the behavior of a given group of users who share a common characteristic, such as their country.
This handy feature is offered by Google Analytics on a daily, weekly or monthly basis.
If you keep track of these users for long enough, you’ll be able to find out when they stop being interested in your products or, on the contrary, see how you manage to keep them loyal over the long term.
And to take things a step further, why not link the “Behavioral Flows” report to these groups, to find out more about their habits and see what interests people in these segments and what doesn’t?
Anticipation remains the key to your success
Studying your users’ behavior means above all being able to anticipate future purchasing trends and know what’s working and what’s not.
Each person’s content preferences represent their intentions for you, just like keyword searches on your site’s search engine.
If you have the opportunity, don’t hesitate to combine the power and precision of Google Analytics with direct surveys of your users.
A few quick satisfaction questions can go a long way to helping you improve in the future.
Since its debut in 2012, Google Tag Manager has come a long way. In particular, it’s become much easier to use. But do you really know how to exploit its full potential? This short guide will help you get started and track your users’ behavior effectively. We’ll take you through the main features of Google Tag Manager, making them ever more practical and easy to use.
The Tag Management System (TMS) can easily be compared to the Content Management System (CMS). Both can make changes to an entire website, via a single interface, without the need to go through a developer to change each tag one by one. You may wish to call in a developer for the initial installation of the Google Tag Manager code snippet.
Being able to manage your site’s tags means being able to analyze user interactions through a user-friendly interface. There are, of course, other solutions, such as Adobe Analytics’ Launch. But overall, they all work on the same model and can be easily integrated, without any programming notions.
Operation and set-up
Google Tag Manager inserts JavaScript and HTML tags, created from within its interface, into the hard-coded container of each page of your website. This Google Tag Manager container is a piece of code that allows you to have an impact on the tags.
Creating your Google Tag Manager account is quick and easy. All you have to do is fill in the information requested on the website. Once you’ve created your account, you’ll be taken to the main interface. At the top of your workspace, you’ll also find your unique identification number.
If you click on it, two pieces of code will appear:
The first code snippet uses JavaScript to activate tags, and Google Tag Manager asks you to paste it into every page of your website.
The second code snippet is an HTML iframe that is used when JavaScript is not available and must be placed after the opening tag.
Here are the definitions of three important elements that appear in the Google Tag Manager interface:
– Tags: tags are tracking codes and code fragments that tell Google Tag Manager what action to take on this page. An example might be sending a page view call to Google Analytics.
– Triggers: triggers specify the conditions under which a tag should be triggered. For example, a trigger can be associated with a condition to trigger a tag only when a user displays URLs containing the path / blog /.
– Variables: variables are values used in triggers and tags to filter when a specific tag should be triggered. Google Tag Manager provides built-in variables and lets you create custom variables. A “click” class variable has a value name (such as a string of words) assigned to website buttons.
How do you create a tag in your Tag Manager?
The first thing you need to know is that you shouldn’t create a “Page view” tag if you already have a Google Analytics container on your site. Creating a “Page view” tag in Google Tag Manager in addition to the Google Analytics container will result in duplicate page view visits each time a user visits a page, skewing your data.
Once you’ve created a new tag (Tags – New), you can name it and select a Google Analytics tag type to send the data to. It is also possible to send data to other platforms. Don’t forget to add your unique identification number.
Variables: everything you need to know
Variables play a very important role in the creation of banners. There are two types of variables in Google Tag Manager: built-in variables and custom variables.
Built-in variables are a special category of variables that are “pre-created” and non-customizable. The new containers have no user-defined variables at the outset, and some built-in variables are pre-activated.
Custom or user-defined variables: these are used to meet specific needs not covered by the built-in variables. In particular, Google Tag Manager is compatible with these types of user-defined variables: http source URL, proprietary cookie, data layer…
Google Tag Manager: use the preview function
Feel free to use the preview function by clicking on the button in the top right-hand corner of your workspace. Open your website in a new window. An insert should appear at the bottom. By default, the Tags window will display all tags on the page, whether activated or not.
When you add a tag to Google Tag Manager, it is not yet visible on the site. That’s why it’s important to test the tag, to ensure that it’s triggered and that data is sent to Google Analytics.
You can then publish (click on “Submit”) your new tag from the Google Tag Manager interface.
Also worth knowing
Google Tag Manager can be used to create a tag from the simplest to the most complex. However, we advise you to try and keep things as clear and scalable as possible.
Whether using an agency or in-house, we recommend that you keep an inventory of tags. Use meaningful names for each tag, trigger and variable. This will help everyone involved to understand which tags are active in the container.
The “Versions” page shows you which version of the container is online on the site and lets you click on the different versions to see which tags it contains.
Go further with Tag Manager and your Google Analytics account
Google Analytics and Tag Manager are the main tools we use at Adenlab to visualize and track your Data-Driven strategy.
We will analyze your technical environment We will prepare Workshops with your team to identify and validate the indicators and objectives you need to track and analyze. The tagging plan for Google Tag Manager or Google Analytics or CRM will be documented. And we will
We’ll take care of setting up the Google Tag Manager and Google Analytics environment. We’ll also work with your technical teams to integrate elements into your site and source code.
After many months of a period that seems to be struggling to come to an end, it’s time to start looking ahead to the “post-COVID” period. For many companies, activities have been put on pause or have slowed down considerably. This hasn’t been the case for Ecommerces, but if your company has slowed down its visibility or Google campaigns, this article is for you.
While the peak of the pandemic seems to be behind us, it seems only natural to want to move forward, even if cautiously. The consequence? A reactivation of marketing strategies that have been put on hold for weeks or even months, especially Google Ads campaigns. And to support you, whether you’re starting from scratch or launching new campaigns, here are the different ways to audit your account and reactivate it with ease.
The task of resuming your campaigns in a totally different, post-COVID context can seem both daunting and a little nerve-wracking. Most likely, your priorities have changed. That’s why the steps outlined below will help you see things more clearly, and roll up your sleeves with a bit of cheering up.
Where did you leave your Google Ads account?
There’s a good chance you’ll fall into one of the three scenarios below:
You stopped everything during the COVID-19 epidemic. And now you’re back to get things moving again. In the end, you’re one of the lucky ones – you’ve done most of the work, and now you just need to work on the strategy.
You’ve continued, but you’ve cut your budget. That’s good news too, because you’ve got a whole lot of recent data that will come in very handy when it comes to implementing your new strategy.
Getting started with Google Ads for the first time? Wonderful, you’ll be able to create your campaigns with a whole new perspective.
As you can see, whatever your situation, there are positives. Everyone has their own opportunities, and all you have to do is exploit them.
How do you audit your Google Ads account in a post-COVID world?
Ready to wake up your Google Ads account and attract new prospects? A little patience… It’s important to start with a quick review of the aspects of your account that you should revisit before taking the plunge.
1. Adjust your daily budgets
First thing to do: adjust your daily budgets. You may not want to spend what you did before COVID. Take some time to consider what your spending was before the pandemic, during it, and what your goals are today.
Perhaps you’ll need to adjust your day-to-day budgets if they’re still set on your 2019 or 2020 targets. How do you determine your new post-COVID budgets? There’s a formula, for example, that allows you to make estimates for 2021. All you then need to do is allocate this amount day by day, according to the breakdown best suited to your expectations. Use the following calculation:
Monthly budget or projected expenditure divided by 30.4 (average number of days in a month) = Overall daily budget
It’s up to you to decide how to allocate this sum to the campaigns that are most important to you.
2. Evaluate your metrics and set realistic goals
As you probably know, performance can vary considerably from one year to the next. That’s why it’s always a good idea to look back and assess where you were a few weeks or months ago.
This will help you set realistic goals for 2021. Of course, focus on the data that matters most to you. For example, it’s probably a good idea to start with CPA. Or if it’s brand awareness you’re working on, it’s impressions or click-through rates that should get your full attention. And don’t hesitate to consult benchmarks in your sector to get a clear idea of where you currently stand, and what your ambitions should be.
3. Make sure your bidding strategies are consistent with your objectives
It may seem obvious, but it’s one of the most important steps. You need to make sure that your campaigns are linked to a bidding strategy in line with your current objectives.
Case in point? You’re not going to use a conversion-based strategy like target CPA if you don’t have enough recent data for Google to optimize. The same goes for target CPCs that no longer correspond to current data.
So remember that bidding strategies such as Target CPA require a minimum of history. If you’re embarking on a post-COVID campaign with little data, you may be better off opting for a manual strategy, or preferring an automatic bidding strategy such as Maximize Clicks.
4. Allow an adaptation period for the algorithm
You probably have a morning routine that resembles a gradual adaptation to a new day: brushing teeth, coffee, toast, orange juice, the day’s news, etc. Well, your Google Ads campaigns undergo a similar process when they emerge from an extended standby period. This phase consists of learning the algorithm.
In a nutshell, Google’s algorithm always performs a personalized learning process to offer the best possible optimization for each account. It uses historical data, combines it with new modifications and then tests different methods of delivering your ads to deliver the best possible results.
If your account has been put on hold due to COVID 19, expect a learning period of around one to two weeks, especially if you are making changes to important elements such as bidding strategy. So you’ll have to be patient.
5. Check your geographic targeting
Here’s a tip: the way you set up your campaign’s geographic targeting will have an impact not only on your audience, but also on your spending. If, in the past, you targeted the whole of France, perhaps today you can start with certain cities that interest you more specifically. This means you’ll have to adapt an undoubtedly smaller budget to more precise targeting.
6. Put certain keywords on standby or add new ones
Don’t be afraid to put certain keywords on pause. In a post-COVID world, where every penny counts, it’s counter-productive to hold on to a keyword that doesn’t suit you at the moment.
Put underperforming keywords on the back burner and keep the most relevant ones, according to your current objectives. This will help you organize your campaigns and use only keywords you’re convinced will have an impact.
And, of course, you can think of new keywords. You can use Google’s Keyword Planner to help you along the way. Unlike Google Trends, the Google Keyword Planner provides a much more granular overview of keyword metrics by location. Think about it when you reactivate your account. It’s a great way to align your expectations, bids and budget.
This tool also gives you a snapshot of search volume based on specified locations and timeframes. Combine it with Google Trends to get the current state of search volume and average CPC for keywords in your sector.
7. Rethink your advertising content and landing pages
If your campaign has been inactive for a long time, your ad hasn’t changed either. So, if your PPC objectives are no longer the same as they were before COVID, it’s probably time to rethink your ad copy. Is it in line with your new objectives? Does it correspond to your new keywords or a new landing page?
Simply put, you don’t want to promote a discount that was only available in 2020, or a service you no longer offer. Similarly, you don’t want this ad to link to an old landing page.
Now’s the time to ask yourself the right questions about what you’re currently promoting, and which keywords you’re now interested in. What’s more, a new ad will offer Internet users a bit of renewal.
8. Put underperforming ads, ad groups or campaigns on standby
If you want to save money, you can also temporarily stop underperforming ads, ad groups and campaigns. In a post-COVID world, you probably want to make sure that your money is well invested. That means focusing on the essentials and putting the rest on hold.
9. Analyze keywords to exclude
Don’t forget to check the keywords to be excluded when you reactivate your account. Consult the Google Search Terms Report to find out which keywords to exclude and keep an up-to-date list. This will ensure that you continue to appear on relevant searches and don’t spend your money in vain.
10. Set up your ad delivery schedule
Perhaps today, your ads work better at a different time and day than before COVID. Indeed, with telecommuting and changing lifestyles, certain parameters have been modified.
Don’t forget to set your ad delivery schedule to the most active hours to optimize your budget.
11. Update your ad extensions
Ad extensions are a great way to create your own ads, but also to ensure that you always display high-quality ads on search pages. Be careful, however, not to rely too heavily on the automatic aspect and leave them as they are. When auditing your account, be sure to ask yourself whether your ads are still relevant.
12. Check your conversion tracking
If you’ve been neglecting your Google Ads account, don’t hesitate to double-check your conversion tracking. Knowing that COVID has changed the game, you may have new actions to track, or a new site that still requires Google Tag Manager tracking tags to be implemented.
How about an example? You’ve added a chat feature to your site and would like to know how many people are using it. You can also access your site directly to ensure that all tags are working properly, on the right pages, using the Google Tag Assistant plug-in.
You can also take advantage of this to display a list of tracked conversions and resolve any issues relating to old or missing conversions, in order to detect incorrect conversion data.
13. Use Google Trends
Let’s imagine that you’ve restored your account to its former glory, ready to function as before. However, your performance isn’t up to par with last year. Perhaps it’s not your fault. Because in a post-COVID world, the interests of searchers are no longer the same. Patterns of popularity in Google searches are constantly changing. Consumers’ priorities and needs have changed considerably as a result of the pandemic.
Google Trends helps you find out how much interest there is in a given keyword or subject in a specific geographical area. Use it to see if your drop in performance is simply due to a drop in search volume.
14. Evaluate the competition with Auction Analysis
Whether your account has been suspended for some time or you’re currently using it, you can also make use of Google Ads’ Bid Analysis. This enables you to assess trends in your sector.
You’ll find the companies that appear most often on the same page of search results. This will tell you whether the competition has changed since COVID 19, or whether your old rival is still in the running.
Bid Analysis shows you not only who’s on the SERP, but also where they are on the page; whether above or below you.
15. Review your modification history
This is the perfect time to take a look at your workflow before and during COVID. Check out Google’s Change History section to see what changes you last made to your account and when. This will eventually encourage you to follow the same pattern.
It’s easy to forget the routine checks you used to make. This will not only help you get back into good habits, but also give you an insight into your account’s past trends.
Audit and reactivate your Google Ads account with confidence
Whether you’ve put your account completely on hold, scaled back your activity or started from scratch, you have everything to gain from reactivating your Google Ads account after the peak of the pandemic. And to sum up, here are the steps we’ve identified over the course of this article:
Adjust your daily budgets
Evaluate your metrics and set realistic goals
Make sure your bidding strategies are consistent with your objectives
Allow time for the algorithm to adapt
Check your geographic targeting
Put certain keywords on standby or add new ones
Rethink your advertising content and landing pages
Put underperforming ads, ad groups or campaigns on standby
simulate the results of your Google Ads campaigns:
Use our performance simulator to find out the expected results of your Google Ads campaigns.
Did you know that 71% of consumers take into account the opinions of other customers when making purchases? Among Millennials, this figure is as high as 84%! Comments and opinions about products and services influence our purchasing decisions. There’s a good chance that your future customers will buy items that have received good reviews or constructive feedback, even if they’re more expensive than similar products.
Download our white paper
Implementing review solutions will make the difference for your undecided customers and increase your site’s conversion rate.
In this article, we present the different types of Google reviews you can use to increase your visibility on Google, attract more customers and boost sales.
Most people don’t know that there are 4 types of Google reviews, and more recently a 5th type of review has entered the suite of Google review solutions.
Here’s what you need to know, enjoy your reading …
Product Reviews : How to activate Product Reviews on Google?
Product reviews are used by online sales sites. They can be used by buyers and sellers in a variety of ways:
For Ecommerce sellers: this enables them to promote products that have received positive reviews Reviews can also be displayed on Google Shopping ads. From a visual point of view, this has a positive impact on ad click-through rates.
For buyers and future customers: it’s a guarantee of quality and reassurance, since its reviews have been validated by other customers who have bought the products in question and are therefore satisfied.
How do I activate product reviews?
You have three options:
Use a third-party aggregator such as Trustpilot.
Upload your XML notification feed to your Merchant Center.
Join Google’s Product Reviews program
1. Use a Google-approved third-party review aggregator
This is the easiest way to display product reviews on Google, as it requires no technical setup on your part.
All you need to do is participate in Google’s product review program and fill in this google form . Google will then automatically collect the reviews from your aggregators.
Google-approved aggregators available in France include :
2. Import your Product Reviews feeds into your Merchant Center account
This is a little more complicated, and you may need the help of a developer or a third-party plugin that can export the feed in the format expected by Google(How to create an XML feed).
Here, too, you’ll need to sign up for the product review program by filling in the participation form.
Google will activate product reviews in your Merchent Center, and you’ll be free to submit your feed.
After that, downloading is pretty straightforward. But don’t be frustrated if you don’t see your product reviews right away. It will take a few days for the reviews to be approved.
This third method of activating product reviews is also interesting. To set it up, you’ll need to join the “Google Customer Reviews” program and add optional lines of code to collect reviews on your products Google Customer Reviews is a free program that lets you collect feedback from users who have made a purchase on your site and make it visible (or not) to your future buyers.
If it’s easier for you to add javascript code to your website and you have GTIN attributes for your products, this is the method for you. Google’s Product Reviews program will allow your customers to evaluate their shopping experience and submit a product review available on Google Shopping.
How does this program work?
You’ll need to add a few lines of JavaScript code to your site’s order confirmation page to provide Google with the GTIN code data for products purchased by your customers who have agreed to receive the Google Customer Reviews survey.
You will need to provide Google with valid GTIN codes for all orders for which data relating to this code is available.
This program will help you obtain your Google Avis Client badge:
CONCLUSION ON PRODUCT REVIEWS
To sum up the 3 possibilities for product reviews, keep the following points in mind:
Product reviews don’t just show reviews from your Ecommerce store – Google shows reviews from different stores for the same product.
If you want to display reviews specific to your own Ecommerce business, you need to be part of the free Google Customer Reviews program.
Products on Google Shopping display stars when there are at least three reviews for the product. If, for example, you have one review for a product, Google will search for two more reviews on other retailer sites.
You’ll need a unique identifier for your products, such as the GTIN or MPN. This will help Google identify your products and display relevant reviews from different e-tailers.
Opinions about sellers and your company
Vendor evaluation
Vendor ratings are one of the most important types of rating to be found on the market. Do a search on “laptops for work” or “car insurance” and you’re likely to get a sample vendor rating. Of course, it all depends on where you live. Google localizes search results, which means that two people in different places won’t get the same results for the same search.
Who can benefit from vendor evaluations?
Seller reviews can be used by both e-commerce and service companies. This makes them a very flexible option for most businesses. You can see in the screenshot below that I’ve done a search for “laptops for work”. In addition to the Google Shopping results (on the right), I also get results from Google Ads. In fact, these go to the top of the page. As you can see, the first result is from Best Buy and it includes a seller rating. The rating is not for a particular laptop, but for Best Buy as a seller.
How do I get a vendor appraisal?
Seller reviews are based on comments left by people on your website. How do you get these reviews from your site to Google for use in seller reviews? Google is where it really counts. Your credibility starts there, and you want your reviews to appear in your search results.
The answer is that there are companies that are authorized by Google to syndicate data from your website to the platform for use in seller reviews. There are currently 32 third-party rating aggregators approved by Google. Many of them are in languages other than English (such as Japanese, Spanish, French, German, etc.), which is why we’ve narrowed down the results for you in the table above.
These 32 companies collect reviews for you and display seller ratings (sometimes called merchant reviews) directly in Google ads. Here’s a list of the 32 companies. If you have an e-commerce site, you need to choose a Google-certified site to display both seller reviews and product reviews.
For local and service businesses, you need an average of 100 reviews over 12 months to display Google Seller Ratings. That’s about 13 reviews per month. If you can’t reach 13 reviews a month, don’t bother getting Seller Ratings, because the stars will never show up in Google Adwords. Concentrate instead on Google Local Ratings (see below). If you’d like to know more about Seller Ratings, read our article How to get star ratings in your Google Adwords 2020 ad. You can also contact me and I’ll help you get seller ratings for your business. After all, it’s what I do.
Can you get free seller ratings?
Companies authorized by Google to syndicate data for seller reviews charge different monthly fees for their services. In my experience, these fees are well worth it. Seller rating is a real tool for increasing sales, and the investment is well worth it. In any case, you should know that you can get these reviews for free. This is possible thanks to Google Customer Reviews. I’ve already written an article on Google Customer Reviews. Check it out for more information.
All I can say here is that Google Customer Reviews is a service for e-commerce businesses that allows them to transmit review data to Google from their sites. But there’s a catch. Setting up Google Customer Reviews requires a great deal of technical expertise. So you’ll probably have to pay an experienced programmer to do it. That means it’s not entirely free. Programmers don’t come cheap. You could end up paying thousands of dollars for integration. So it’s best to opt for a company that’s been doing this for a long time.
Product or vendor evaluation?
I’ve already answered part of this question in the discussion above. Vendor reviews are for everyone. They apply to both e-commerce and service businesses. Product reviews, on the other hand, apply only to e-commerce businesses. So, if you’re an e-commerce business, you’ll want to get both seller and product reviews. This way, people can evaluate your company and your products.
Opinions on schema.org structured data
Schema rankings appear in Google organic. These include product reviews, event reviews (such as concerts), brand reviews, creative work reviews, offer reviews, location reviews, organization reviews and service reviews. You can find more information at https://schema.org/Review. Structured tagging is carried out so that reviews can be displayed organically in Google.
Who are structured ratings designed for? E-commerce websites looking for product reviews will also want schema ratings. Many CMSs like WordPress and Shopify have a plugin that can generate the schema code that will display product review stars in organic Google. What’s more, companies like the 24 I mentioned above can manage this for your site and at the same time display these stars in your Google Shopping PLA ads.
Reviews on Google Maps
This is the 4th type of Google review there is. One thing to remember is that these 4 systems are completely different platforms for collecting reviews and turning them into rankings. Some feed Google CPC Text Ads, others feed Google Shopping, while others feed Google Organic. Now we’re into Google Maps.
Who is Google My Business Ratings for?
Google My Business reviews are for local businesses. If you’re a local business, then you really need to pay attention. That’s because Google localizes search results. So, if you own a restaurant, you want to make sure that your establishment appears in local search results. What’s more, you also want your business to appear on Google Maps.
One thing you’ll notice about Google is that Google Maps results appear before Google organic results. So, if you’re a local business and you haven’t set out to get Google My Business reviews, you’re setting yourself up for failure. People will do their searches and they’ll come across Google Maps results from your competitors. So even if you’re number 1 on Google’s “natural” results, it won’t really matter because you’ll be somewhere at the bottom of the list.
How to get reviews on Google My Business
Where can I get local ratings on Google? These stars appear on your Google My Business listings. Google My Business is the tool that powers your listing on Google Maps. Here’s what you need to do to get reviews on Google My Business
Sign up for Google My Business – Check out your business – Go to your business review pages – Copy the URL – Send it to your customers (and your mom and dad, etc.). Ask them to review your business. If you need to automate getting reviews on Google Local, contact me. I have friends who will get you Google Local reviews from your own customers. If you need to launch your Google Local Ratings, send your Google Review URL to all your past customers.
Summary of its 4 types of notices
Okay, let’s quickly recap. There are 4 types of Google Ratings and Reviews that can be found on this site. First of all, you have seller ratings. These appear in CPC text ads and in Google Shopping. Who should use them? Service companies and e-commerce sites. The other type of rating is product ratings. They appear in Google Shopping PLA ads. They also appear at the top of Google’s organic results under the heading “Popular products”. Product ratings are only for e-commerce companies that are able to ship products. There are companies that are approved for both seller and product reviews. Third ratings are organic schema ratings. The Google-approved companies mentioned above will be able to generate schema reviews for you. Finally, there are Google My Business reviews, which are important for local businesses. They appear on Google Maps.
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The Meta pixel is a piece of code (Javascript) that you place on the pages of your website.
It allows you to track the people who visit your website.
It also allows you to track conversions from your Facebook ads and create retargeting audiences based on people who have visited your site or specific pages.
The basic Meta pixel code must be installed on the pages of a website.
You need to copy and paste it into the header of each page of your website=> but we recommend that you use a Tag Manager.
Pixel Meta evolves
The difficulty lies in setting up standard events (additional code) to measure specific actions on your website, such as a purchase, an addition to the shopping cart, a registration, etc.
Meta knows this very well.
So, in June 2019, Meta introduced a new event configuration tool that lets you install standard pixel events without even touching your website’s code, which sounds incredible in itself.
Recently, this has even become Facebook’s default option. The “manually add event code” option is deliberately left out.
Meta wants to do the work for you and make your life easier.
Meta has also extended the number of standard pixel events.
Previously, there were 9 of them:
Buy
Generate leads
Registration completed
Add payment information
Add to basket
Add to wishlist
Initiate a payment
Search
Display content
Once you’ve chosen an event, you can customize it with parameters and install it on your site either manually or via the event configuration tool I’ve already shown you.
The “new” feature has so far been available in the USA. Now it’s announced by Google as a worldwide launch of free shopping listings! In mid-October, search results in the Shopping tab will also feature free ads, whether or not you advertise on Google Shopping. Google’s stated aim: to help retailers connect with more customers.
From paid Google Shopping to free Google Shopping
From mid-October, the Google Shopping tab, in France and the rest of the world, will no longer feature only paid ads, but a mix of paid and free.
Merchants who have participated in the program since April 2020 in the US have seen an average increase of over 50% in clicks and over 100% in impressions on both free and paid ads in the Shopping tab. Merchants, both “small and medium-sized”, saw the biggest increase. Google sees free ads as complementary to existing paid ads. It is therefore recommended to use both free product listings and paid Shopping ads.
What impact will existing shopping campaigns have?
According to Google, the free product listing will have no impact on the performance of your current shopping campaigns. However, you will be able to track the evolution and performance of products in the “Google Shopping Free” section in new Merchant Center reports. These reports will be visible in the “Performance” and “Product” sections of Merchant Center.
How can you improve your performance on free Google Shopping listings?
To improve your ranking in Google Shopping’s free product listing, you’ll need to follow the best practices that should be implemented for Google Shopping campaigns. You’ll need to continue optimizing your feed and the quality of the product information you add to it. Feed attributes are therefore the key to quality. In fact, we recommend you re-read our article on optimizing your Google Shopping feed.
Use all required flow attributes and ensure that the data produced is up-to-date, correct and complete.
As far as technical constraints are concerned, all you have to do is opt for the feed of your existing ads in Google’s surfaces. You don’t need to create a separate feed. Separate feeds for your Shopping ads and the free listing could result in the loss of product eligibility for Shopping ads.
This is a major development for Google Shopping and for merchants who promote their products on Google. It’s also a step backwards for Google, which launched Google Shopping free of charge. In any case, the key to these developments is the data and information in the product feed sent to the Merchant Center; The optimization of feed attributes and their enrichment needs to be worked on and improved. We are available to discuss with you the possible evolution of your flow and the improvement of your catalog’s visibility.
What updates have you made to this Google Shopping format, which targets more generic searches and displays more products from your catalog in Google results?
Google has rolled out 4 new features for Google Showcase Shopping ads in France and internationally in August 2020. Here’s what’s changed:
Google Shopping Showcase ads
A Google Shopping ad type
Allows you to showcase several similar products associated with a generic query (e.g. white sneakers) in a single ad.
Particularly suitable for targeting non-notoriety searches that are not precise and do not contain brand names
Useful for suggesting your brand to Internet users who may not have considered your brand and products, even though they may be relevant to their needs.
Why use Google Shopping Showcase ads? What are the advantages for a merchant?
A great way to target undecided Internet users
Perfectly suited to this type of search, since they allow you to display several products corresponding to a fairly broad query
You are free to define which products are displayed in your Showcase Shopping ad.
You can choose the products you wish to highlight according to the requests of Internet users, so you have complete control over the final result and your digital communication.
Track engagement and conversions generated by your Showcase Shopping ads in real time
Check the performance of your ads using the various tools offered free of charge by Google. In just a few clicks, you’ll be able to determine whether or not these non-promotional campaigns are profitable for you.
Format Showcase updates: the 4 new features announced by Google
1. Products will appear in a carousel, grouped by merchant
This system will allow buyers to easily explore multiple brand options in a searchable format.
2. Impressions will be counted for each product presented in the carousel.
Whereas in the past, impressions were only visible at ad group level. This evolution can increase the total number of impressions seen on your products.
3. All clicks on ads from Google search results pages will now be redirected directly to your e-commerce site.
You will no longer be billed according to the length of the commitment, but will pay per click.
4. Showcase Shopping ads no longer include header images
You will no longer be able to add or modify such items
Conclusion
Google Shopping’s Showcase format is the format for capturing more undecided buyers who perform generic searches. For these future customers, it allows them to see a range of products on the Google results before clicking through to your e-commerce site, and therefore for you to pay only when the customer clicks on the product in the ad. And for you, it means that you only pay when the user clicks on the product in the ad. If you’d like more information on this format and more generally on Google Ads devices and campaigns for your e-commerce and your brand, we’d be delighted to discuss it with you.
Google Analytics is a great tool for tracking the activities of your site and your users. However, the sheer number of reports and information available can be time-consuming and leave you wondering where to start… Indeed, this analytical tool can be confusing and even overwhelming if you don’t know exactly what you’re looking for. As with any tool, Google Analytics needs to be adapted to your needs, not the other way around. You’ll need to know where to go, and which pages and reports in the tool, to find out what matters to your business and the development of your website. It’s vital that you get the information that can help you increase your revenues.
In the guide below, we’ll cover what you need to know to get started with Gooogle Analytics, and we’ll also show you how to install Google Analytics on your site, monitor your traffic, create advanced reports and much more.
Before we delve into the benefits of Google Analytics, here’s a quick glossary of terms used in the interface and in this article.
Users – Users and active users indicate the number of website visitors or application users who have logged on to your website or application at least once during a given period.
Reports – Google Analytics offers over 50 free reports and the ability to create custom reports to help you analyze the demographic and behavioral data of users of your website and/or application.
Sessions – Sessions indicate the length of time a user is actively engaged with your website or application over a given period.
Traffic Sources – This report shows how users discover your website or application through organic search, paid search, referral websites and direct traffic channels. Also known as Acquisition Channels.
Direct traffic – Direct traffic is when a user starts a session on your website without coming from a traceable traffic source, for example someone typing your URL into their browser instead of clicking on your website link from Google search results.
Campaigns – Campaigns track specific ways in which users discover your website or application. Google Analytics tracks campaigns created by Google Ads and customized campaigns you create to track specific groups of traffic sources.
Pageviews – The total number of pages visited on your website or application during a given period.
Pages/Session – The average number of pages visited per session over a selected period, including repeated views of the same page.
Bounce rate – The percentage of sessions during a selected period where a user visited a page on your website or application and exited without interacting with any element of the page.
Audiences – Custom user groups you create to help identify specific types of users in Google Analytics reports, remarketing efforts, Google Ads ad campaigns and other Google webmaster tools.
Conversions and objectives – Objectives measure specific goals that you define as useful for your business, such as a purchase in your online store or the submission of a quote request form. Conversions represent the number of times users of your website or application complete each of the objectives you’ve defined.
Funnels – The path users take to reach a goal.
You don’t need to memorize them all. If you’re stuck in Google Analytics, you can hover over most terms to see a description window.
You can also click on the question mark at the top right of any Google Analytics screen to access the Google Analytics Help Center and search for specific terms and help information.
How to configure Google Analytics
To use Google Analytics, you need to log in with your existing Google Account or create a new one.
If you use Google Ads, Gmail, Google Docs, Youtube or any other Google product for your business, you must use the same account for Google Analytics. Once you’ve logged in to your Google account, you’ll sign up for Google Analytics.
To create your Google Analytics account, enter the details of your website or application.
Confirm the settings for data sharing between Google Analytics and other Google commercial products and click on Get tracking ID to complete the creation of your free Google Analytics account.
Your Google Analytics tracking ID is a number and code that uniquely identifies your website or application.
Popular app makers, website builders like Wix, content management systems like WordPress and e-commerce platforms like Shopify have specific instructions on how to add Google Analytics tracking code to your website or app.
Visit your website’s administrative dashboard to find out how to start tracking users of your website or app with Google Analytics.
Use Google Analytics insights
Using “Insights” at the top of the Google Analytics interface, you’ll be directed to the reports that are causing problems in your account.
How many users have I had this week/month/quarter/year? What is the breakdown of users by device type/location/age? What are my best pages in terms of page views? Which of my destianation pages generate the most sessions? How long do users stay on my site or use my application? New visitors versus last month’s visitors? What countries do my users come from? What are my top U.S. cities in terms of users? What is my target conversion rate? What is the average loading time for my page?
Answering these questions can help you measure the results of your website’s marketing and advertising campaigns. Once you’ve identified the channels that attract the most customers to your site or app, you can focus your budget and time on the marketing and advertising tactics that generate the most conversions.
Custom settings to get the most out of Google Analytics
While you’re waiting for Google Analytics to start collecting data on your website or application, you can configure the following settings in your administration interface to make the most of your reports. Access the administration interface from the left-hand side menu.
Google Analytics objectives
Conversion reports in Google Analytics can reveal the most profitable users of your website or app. To use them, you’ll need to define one or more goals for your website or app users to achieve, such as making a purchase via the shopping cart on your website, or making a purchase in the app.
Google Analytics offers templates that you can choose from when creating a new goal. Choose the one that best matches the objective you want users to achieve on your site or app.
Once you’ve chosen a template, you’ll be directed to the appropriate goal type. If you have an e-commerce store and select “Buy goods”, it will choose the destination goal type.
From there, you’ll continue to detail goals and create a funnel to track the path your users take as they begin to make purchases. The funnel will track the percentage of users who start the process, but don’t finish using the steps and pages you’ve specified.
Continue to create goals as needed to track the additional tasks you want users to perform on your website or app. You can create up to 20 goals for your website or application.
Electronic commerce
E-commerce site owners can activate this option under “View Settings” to track transaction and product data from third-party shopping carts, mobile devices and other Internet-connected points of sale.
If you use a popular e-commerce platform like Shopify, you can refer to its documentation on how to send sales data and visitor behavior from its service to Google Analytics. This will allow you to view all your website data in a single application, instead of trying to match your Google Analytics data with that of your e-commerce platform.
Audience definitions
Audiences in Google Analytics represent the users most likely to achieve conversion goals on your website or application. You can track specific groups of users on your website or application by adding new audiences under “Audience definitions”.
These audiences can be leveraged with Google AdWords for remarketing and targeting. Let’s say you’re looking at facial care products online, and a few hours later, those same products appear on your favorite cooking site. This is remarketing with Google AdWords, as explained when you click on the AdChoices link.
Google AdWords displays your remarketing ad on websites in the Google Display Network. Google claims that the network reaches “90% of online users” through news, blogs and popular Google products like YouTube and Gmail. This ensures that your product or service reaches past website visitors in places they’ll notice.
Site search
If your website has a search field, you can track the queries made by your users by configuring your site search setting. To do this, search for something on your website and look for the letter preceding the query in the search results URL.
This is what you’ll need to enter in your site’s search settings. To find Site Search, click on View Settings in the Admin dashboard.
Scroll down the page until you see “Site search”. Activate this option and enter the letter of the search parameter.
Google Analytics may not show you the keywords users enter in organic Google search queries that lead to your website or app, but it can tell you what some users are looking for once they’ve arrived. You can use these keywords to create faster navigation to the pages users want most, improving the user experience.
Search Console
Google Search Console is a free tool for website owners who want to monitor the health of their website in Google search results. If you’re already using it, you can connect it to your Google Analytics to get data on your main landing pages and the queries entered in Google organic search.
The option can be found in the Property Settings section of the administration dashboard, or in the Search Console section under Acquisition in the left-hand side menu.
By clicking on the button to configure data sharing with Search Console, you’ll be redirected to your website or application’s property settings in the admin dashboard. Scroll down until you see the Search Console section.
Click on the button to link your website or application in Google Search Console to your Google Analytics account. Give Google Analytics a few days to start receiving information from Search Console – specifically, more of the queries users enter into Google Search.
View Google Analytics reports
Depending on how many users engage with your website or app during a given period, you may have to wait a few hours or days to start receiving valuable information about your website traffic.
Here are some of the most important reports to consult, and how you can use them to help your business. You can access these and other reports in the Audience, Acquisition, Behavior and Conversion categories in the left-hand side menu.
Audience > Overview
Want to know how many users have used your site or application? Consult the “Audience overview” report, using the date selector at the top right of the report to view data for a specific period.
Use the Compare option to see if traffic to your website or app has increased or decreased between two periods, such as this week vs. last week, this month vs. last month, and other similar metrics.
Demographics > Overview
Identify the number of users in an age bracket or by gender (male/female) in the Demographics > Overview report.
If you’ve set up a Google Analytics goal as suggested above, take a look at the detailed age and gender reports under Demographics. Use the drop-down menu to switch between goals, and sort through the “Goal” achievements column to see which age groups and genders are best suited to conversion.
Use this information to help you create better sponsored ads on Google, Facebook and other ad networks by targeting ads to high-converting age groups and genders.
Audience > Language and region
Use these reports to display the number of users visiting your website, broken down by the language selected in the user’s browser settings, or by location. Sort by specific targets to see where converting users come from, and which language they speak most.
Select the drop-down menu to view more rows, or go to the next section of the data to see more locations and languages converting. Dive deeper by clicking on the countries at the top of the conversion page for details at state, county and city level.
Audience > Mobile > Devices
Not sure whether to optimize your website for mobile users or look into app development for your business? Check out the device report to see which devices users are accessing your website with, as well as the corresponding conversion data if you’ve set up goals.
If you notice a particular trend, for example that Android users have a higher bounce rate or a lower conversion rate than iOS users, you can test your website using an Android device to optimize it and ensure a seamless user experience.
Acquisition > All traffic > Channels
Get an overview of the best-performing channels – organic search, paid traffic, direct traffic, referral traffic, social traffic and email traffic.
For more details, including the specific sources that help users discover your website or application, click on additional reports in the Acquisition menu, such as the All Traffic > Source/Average and Social reports. These reports will reveal specific URLs and referral sources.
Behaviour > Site content > All pages
Find out which pages receive the most traffic using the All Pages report. Examine the bounce rate column of your most visited pages to determine if any need improvement so that more users spend more time and engage with them.
Behaviour > Site speed > Page load time
The page load time report helps webmasters identify the slowest loading pages that users access the most. Since page load speed can have an effect on conversions, it’s in your company’s best interest to find out what’s slowing down your top pages.
Conversions > Goals > Conversion funnel diagram
Most of the reports in the “Conversions” section are a gold mine for companies looking to link revenues to specific marketing campaigns in order to determine ROI. The “Funnel Visualization” report, for example, will help you identify areas of your sales funnel that need to be optimized for conversions.
If you define a goal with a funnel, your funnel visualization report will look like this.
If you run an e-commerce business, you can use this report to diagnose a conversion problem on your contact page, for example. Correcting this problem could lead to increased sales in your online store.
Conversions > Multichannel funnel > Most common conversion paths
Not to be confused with the custom funnels you’ve set up with your goals, the “Multi-Funnel Channel Top Conversion Paths” report displays a user’s path from specific traffic channels like organic search results and social media before completing a goal.
Here you can see that the most important traffic path that led to conversions was a user’s visit from an organic search and then directly before fulfilling a goal.
Go beyond the essentials
As you get used to the standard Google Analytics reporting functions, you can start to delve into other advanced features, including the following.
Create segments to display all the data in your Google Analytics reports for a specific subset of users, such as users from a specific country or paid traffic source. Create customized reports that present the data you really want in a single report. It’s all about making a standard Google Analytics report more relevant to your business. Create better visualizations of your Google Analytics data using Data Studio (as shown above). These and other advanced Google Analytics features can help you get the business intelligence you need to grow.
IN CONCLUSION
When it comes to Google Analytics features, this article presents just the tip of the iceberg. Once you’ve mastered the basics, be sure to dive deeper into analyzing your site or app, using the data to improve your site’s traffic and conversions.
We welcome your questions and comments. If you need more information and advice on your Google Analytics and Tag Manager account, we can help you with your Data, Analytics & Tag Management.
Google announced on April 21 that it will display your products in the “Shopping” tab free of charge. For the time being, these changes will take effect in the United States before the end of April, and will roll out worldwide before the end of the year.
(Update October 12, 2020: the worldwide launch of Google Shopping Free listings is officially scheduled for mid-October. See our article on the subject and the Google Free Shopping program update)
Paid ads will continue to appear in ad slots and will function in the same way as current Shopping ads.
Natural results from Google Shopping
Google’s announcement is rather surprising, given that retailers who use Google Ads invest heavily in Google Shopping ads to promote their products. Why make this feature free? What’s in it for Google? And what’s in it for merchants?
Why does Google make Google Shopping free?
In general, online shopping and the user experience on Google’s platforms have been major issues since the company decided to launch its “Shopping Action” Marketplace to compete with Amazon.
One might think that this is a throwback for Google Shopping, when “Froogle” was free back in 2012 when it launched. But it seems more accurate to say that it’s an enrichment of Google’s database.
More products = more purchasing opportunities = more product searches on Google and therefore less on Amazon.
Opening up Google Shopping and making it free would be a way of capturing more buyers on Google and not leaving the field to Amazon and other marketplaces. Some studies have already shown that Amazon captures more buyers than Google. According to Feedvisor’s March 2019 study, two-thirds of American shoppers generally start their search for new products on Amazon;
Source: Emarketer.com – Feedvisor study “The 2019 Amazon Consumer Behavior Report”.
Making Google Shopping free for merchants seems to have 3 objectives for Google:
Expand product database in the face of Amazon.
Showcase merchants who don’t run Shopping campaigns, and thus attract future customers for Google Shopping campaigns.
Retain and acquire new users who currently prefer to search for products on Amazon and other marketplaces.
What are the benefits for merchants of participating in the Google Platforms program?
For merchants and e-tailers, the benefits are quite simple. It’s all about making your products visible and acquiring more customers through Google’s search engine, and more specifically through Google Shopping.
Merchants who don’t yet run Google Shopping campaigns will be able to discover the benefits of this visual ad format, which is already highly effective for those who do run paid Google Shopping campaigns.
What’s not certain, however, is how Google will select which products will be displayed as natural. Some ads indicate that these will be “popular” products. But will it be SEO popularity, i.e. counted by the number of external links pointing to your page, popular because of the number of sales on your products, or popular because it’s a product with a lot of positive reviews?
How can I join the Google Platforms program?
To take part in the program, you must of course comply with Google’s prorgamme distribution rules. In order for your products to be displayed in Google Shopping’s natural results, you must meet one of the following two criteria:
Work on your SEO, as your products will appear in Google Shopping’s “natural results”. You don’t need to have a Merchant Center account. Google will automatically retrieve product information via their structured data tags if these are present on your site. Our teams are available to help you with your SEO project.
Activate the “Google Platforms” program in your Merchant Center account. As soon as the program is active in France, you’ll need to add a new “destination” in the Flux import parameters. In the Merchant Center, under the “Growth” tab, you’ll find the link to “Manage programs”. Google Platforms” will then be displayed.
For the second option, in the Merchant Center, in the “Growth” section, you will find the link for “Manage programs” which redirects you to the functions and options in which you can participate (such as Google Shopping, Shopping Action, Avis Client …) :
Google Platforms program
For the moment, as the program is not active in France, adding products to “Google Platforms” is not yet possible. On the other hand, you will soon need to add a new “destination” to your feed. ” Destination: Google Platforms”.
Conclusion
In any case, we strongly recommend that you add rich content (or structured data tags) to your site and product sheets in the coming months if you wish to benefit from this free option.
As for the question of display and natural referencing of products on Google Shopping, we still don’t have all the answers. Google talks about “popular” products, but this definition is very vague.
Are they popular products because they’re in high demand, or because they’re products with high sales, a lot of reviews, or because there are a lot of links pointing to this product page?… We’ll keep a close eye on developments in the program and keep you informed. I hope these elements have given you a little more information on the subject!
We welcome your questions and comments. If you need more information and advice on your acquisition, our Google Ads Certified agency and our team of Google Ads Experts are available to discuss your requirements.
