With around two-thirds of French people (65%) using Facebook(Hootsuite, 2019), the social network is unavoidable. And to make a difference, you need to invest in this channel intelligently.
Of course, animating your Facebook page is interesting, butengaging your audience will give you more credibility. To develop engagement and win the trust of prospects, you need to involve consumers and invite them into the discussion.
== See also: Remarketing campaigns: how to set up your audiences to guarantee success ==
How do you create commitment and win the trust of consumers?
Don’t fall into the numbers trap. 10,000 subscribers won’t do your e-commerce business any good if no one is talking to you. What’s important is that there’s a genuine discussion between your online store account and prospects.
Being on the same wavelength
To create publications that work and generate interaction, analyze your audience’s tastes and interests. In keeping with your brand image and field of activity, present content that is likely to appeal.
We need to find the right balance.
For example, if your audience likes soccer and you create a publication around rugby, it will be difficult for them to share and comment.
A publication based on their area of interest creates a discussion. Asking a question at the end of a publication encourages people to leave a comment.
What’s more, to ensure the success of an online store and develop engagement, don’t hesitate to ask prospects what they want to see.
Analyze the publications with the greatest impact to stay on this wave of engagement. Our advice is to focus on videos. It’s a type of content that arouses users’ curiosity.
See also: Capturing your audience and finding the right themes
Choosing the right platform
To build community engagement, you need to be present in the right place at the right time. Depending on your audience and your target audience, choose the right social network:
If you’re targeting businesses and the professional sector, it’s best to be active on Linkedin.
For 18-25 year-olds, Instagram is your best ally.
Facebook’s core audience is aged 25-45: but it remains the network with the most active members.
These social platforms should be chosen according to the type of speech and communication you want to work on.
For example, for very fast interaction, Twitter is perfect. Thanks to the ease of tweeting, this platform enables high engagement.
Being present
If you want to build engagement around your e-commerce site, regularity is your best weapon. Gradually, you’ll gain credibility and legitimacy.
Make sure your content distribution is well organized. An editorial plan is essential. It will enable you to anticipate and plan in advance the themes, types of content and publications to be disseminated.
Also read: Build your audience: foolproof techniques on Facebook
Conclusion
Our advice is to involve consumers as much as possible in order to develop engagement. Creating engaging texts makes people want to write a comment. Users will identify with what you have to say.
