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Google Shopping campaign: 2 key levers for performance 1. Bid adjustment or bid management2. Relevance and quality of data provided […]
Optimize your marketing ROI and make informed decisions with our expertise in advanced analytics, tracking, and data intelligence
Adenlab has developed a structured approach to transform your data ecosystem into a real lever for business performance.
In a digital ecosystem where every click, every interaction, and every conversion generates data, knowing how to intelligently collect, analyze, and leverage this data becomes crucial to optimizing your business performance and marketing ROI.
52% of the data collected by companies remains unused due to a lack of appropriate expertise. Organizations that master their analytics perform 23% better than their competitors in terms of growth and profitability.
As anexpert analytics agency, Adenlab combines advanced technical expertise, business vision, and proprietary technologies to transform your data into actionable insights and measurable performance across all your acquisition levers.
Our data-driven approach guarantees reliable data collection, relevant analyses, and concrete recommendations to optimize every euro invested in your digital strategy.
Adenlab supports you in all aspects of your analytics strategy to create a high-performance, GDPR-compliant measurement ecosystem.
Complete mastery of Google Analytics 4 to accurately measure the performance of your websites and mobile applications with regulatory-compliant tracking.
Accurately measure the impact of each acquisition channel to optimize your advertising investments and maximize your return on investment.
Advanced Attribution:
Design and deployment of structured marking plans to collect essential data for your business management and comply with legal obligations.
Comprehensive mobile app tracking to measure user engagement, in-app conversions, and optimize the mobile experience.
Mobile Analytics:
Creation of custom dashboards that transform your raw data into visual and actionable insights to manage your performance in real time.
Reporting Solutions:
Bringing your tracking into compliance with European regulations while maintaining accurate and actionable performance measurement.
Compliance & Privacy:
Our analytics approach is based on four essential pillars to guarantee reliable and actionable data.
Implementation of robust and compliant tracking to collect only the necessary data with the highest possible quality, in compliance with regulations.
Transforming data into business insights by identifying the metrics that truly matter to your business and creating KPIs aligned with your objectives.
Democratize access to data by creating intuitive and actionable dashboards tailored to the needs of each user in your organization.
Data activation to improve performance, using insights to optimize campaigns, user experience, and overall ROI.
Adenlab stands out with a unique approach that combines technical expertise, business vision, and proprietary technologies to maximize the value of your data.
Complete mastery of the analytics ecosystem: Google Analytics 4, Tag Manager, BigQuery, alternative solutions. Our consultants are certified on all platforms and maintain active technology monitoring.
Business-oriented approach focusing on metrics that truly impact your performance. We systematically connect data insights to concrete optimization levers.
In-depth expertise in GDPR regulations with compliant tracking solutions. We support you in the transition to privacy-first analytics without loss of performance.
Our expertise in all acquisition channels (SEA, SEO, Social Ads, Retail Media) allows us to create data synergies between your different levers for a unified vision.
In-house developed tools and scripts to automate analytics, optimize performance, and create insights you can't get with standard solutions.
Long-term support to evolve your analytics system according to your growing needs, new regulations and technological developments.
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combines data analytics, software, and automation
to drive your business’s growth and profitability across all online sales channels
Discover our various resources
A specialized analytics agency brings in-depth technical expertise and business insight that in-house teams often lack:
Advanced technical expertise:
Business vision & KING:
We adapt the technology stack according to your needs, constraints, and budget:
Main solutions:
Additional Tools:
Google Consent Mode: Post-consent adaptive tracking
Pricing depends on the complexity of your ecosystem and your needs:
Typical Projects:
Influencing Factors:
Timescales vary depending on the complexity of the project:
Timeline type:
Factors influencing lead times:
GDPR compliance is natively integrated into all our services:
Compliance Approach:
Solutions alternatives :
Yes, we offer several levels of post-project support:
Technical Support:
Optimization Consulting:
Optimization Consulting:
Developments:
The Adenlab team offered us personalized coaching that enabled us to better structure our campaigns, [...] Thanks to their expertise, we have seen a significant improvement in ROAS and better control of our advertising costs. [...] Over and above performance, this collaboration has enabled us to improve our skills, which today enables us to be more autonomous and responsive [...] . A reliable and responsive partner that we recommend without hesitation.
The new account structure put in place by Adenlab has enabled us to be more strategic in investing our search budgets, allowing us to undertake targeted actions based on the occupancy rate of our hotel residences, for example. Both our sales and profitability have increased.
Our site's SEA campaigns and site tracking with GA4 . A fine evolution of ROAS
We worked on setting up and managing Google Ads and Bing Ads campaigns. The ROI is on target, and in some months more than expected, despite a limited budget.
Make an appointment now to talk to our experts.
We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.
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