Adenlab’s Analytics team undertook an analysis of 27 BtoC e-tailer Google Analytics accounts to identify the main e-tailer conversion channels.
Analysis of sales distribution by channel. Analysis of conversion paths and lengths
Insight
White paper: E-commerce sales by acquisition channel
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Find out how Servistores increased its return on investment by +15% while developing its sales on its priority brands.
What are the most effective acquisition channels for e-tailers? Here’s our study of e-tailers’ sales attribution
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Find out how Adenlab and its teams increased sales by +44% while boosting conversions by +12%.
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We are data marketing professionals, experts in acquisition and loyalty strategies for e-commerce sites.
We deploy data-driven digital strategies for European e-tailers to increase their market share and profitability.
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Advanced Analytics & Tagging Plan
Optimization of product flows and catalog distribution
Straker* catalog: actionable data catalogs
