levers
Performance Max campaigns to make the most of all Google Ads automations
- Exploit all the assets and features of Performance Max
- Deliver your ads across all Google channels and inventories with a single campaign.
- Control your distribution with Adenlab tools
- In-depth analysis of campaign and product performance
How to use Performance Max to boost your sales
Performance Max campaigns help you leverage the best of Google advertising and automation to improve conversion rates across all Google channels and inventories.
What’s special about Performance Max is that your ads can be displayed on Google Shopping, Youtube and Google text results.
You can use all the formats, known as Assets, to promote your products, but you can also choose to use only your product feed.
Our teams will determine your bidding strategies and organize your campaigns to quickly reach your objectives.
How to launch your campaigns and Performance Max
Performance Max allows you to guide your bidding objectives and strategies to :
- Maximize conversion value, i.e. your sales, with an optional ROAS (return on advertising investment) objective.
- Maximize conversions or sales, with an optional CPA (Cost Per Acquisition) target.
We integrate your catalog and product flow into one or more Performance Max campaigns.
Depending on your budget, the depth of your catalog and your priorities, we organize campaigns to ensure that your products are distributed to the maximum.
Based on PMax campaign structures, we add the element groups needed to target the best audiences.
We organize the Groups of elements to organize and structure your offers and specifically pilot each category of products and services you offer.
We take care of creating and editing text ads, ad extensions, visuals for Display, and videos for each group.
Depending on your campaign objectives and performance, we'll determine the most appropriate bidding strategy.
We fine-tune your day-to-day expenses to ensure the expected performance within a limited or exponential budget.
A/B testing and modification are part of our daily tasks, enabling us to continuously improve your Performance Max campaigns.
Experimenting and optimizing your campaigns will be part of our future collaboration.
Need to evolve your digital strategy?
We carry out a complete diagnosis of your strategy and campaigns.
Fully supported by Adenlab, you pay nothing.
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combines data analysis, software and automation
to boost your company’s growth and profitability across all online sales channels.
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our expertise
Advanced Analytics & Tagging Plan
Optimization of product flows and catalog distribution
Straker* catalog: actionable data catalogs
EXPERT OPINION
Success and expertise at your disposal
Find out how Servistores increased its return on investment by +15% while developing its sales on its priority brands.
Find out how Adenlab and its teams increased sales by +16% while boosting conversions by +11%.
What are the most effective acquisition channels for e-tailers? Here’s our study of e-tailers’ sales attribution
CONTACT US
WHAT ARE YOUR PROJECTS?
Make an appointment now to talk to our experts.
We’ll discuss your challenges and needs with you.
Following this first call and appointment, we will prepare a free initial audit and diagnosis, and present you with your action plan.
Want a coffee? Come and meet usR in our offices
- Adenlab
8 rue choiseul
75002 Paris - Tel: 01 81 83 90 60
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