levers
Shopping campaigns and optimization of your product flow to exploit your entire catalog
- Analysis of your catalog and priority products
- Organization of campaigns according to margins, sales volumes and seasonality
- Exploiting promotion and notification flows
- Optimization of product flow attributes: titles, descriptions, categories, brands, etc.
- In-depth analysis of product performance via Catalogue Straker*.
How to use Google Ads Shopping campaigns
Leveraging Google Shopping ads from Google Ads is a great way to grow your ecommerce business.
With this ad format, we enable you to present your products in a visually appealing way to users who are specifically looking for what you have to offer.
Our team of Google Shopping experts will optimize your campaigns to maximize conversion values and exceed your ROI targets.
Our proprietary Catalogue Straker* tool automatically analyzes your products’ performance and identifies interaction signals to be optimized.
How to launch your Shopping campaigns on google ads
Whether you're aiming to make your campaigns more profitable, or develop sales growth and volume, we'll align ourselves with your objectives and provide you with the advice you need to achieve them.
We analyze your catalog and, more technically, the product flow sent to Google's Merchant Center, to identify ways of optimizing and organizing your offer.
We structure your Google Shopping campaigns according to several criteria:
- Catalog depth
- Brand, category, priority product
- Sales volume
- Profitability by product
- Medium basket
Our campaigns are designed to drive the growth and profitability of your ecommerce business.
Enhance the value of your offers by automating promotional and review feeds to improve feed quality, click-through rates and customer acquisition.
Depending on your objectives and the performance of your shopping campaigns, we'll determine the most appropriate bidding strategies.
We fine-tune your day-to-day expenses to ensure the expected performance within a limited or exponential budget.
A/B testing and regular modifications are part of our daily tasks, enabling us to continuously improve your campaigns.
Experimenting with new strategies and techniques to optimize your product flow and campaigns will be part of what we share with you throughout our future collaboration.
Need to evolve your digital strategy?
We carry out a complete diagnosis of your strategy and campaigns.
Fully supported by Adenlab, you pay nothing.
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combines data analysis, software and automation
to boost your company’s growth and profitability across all online sales channels.
Explore
our expertise
Advanced Analytics & Tagging Plan
Optimization of product flows and catalog distribution
Straker* catalog: actionable data catalogs
EXPERT OPINION
Success and expertise at your disposal
Find out how Servistores increased its return on investment by +15% while developing its sales on its priority brands.
What are the most effective acquisition channels for e-tailers? Here’s our study of e-tailers’ sales attribution
Find out how Adenlab and its teams increased sales by +16% while boosting conversions by +11%.
CONTACT US
WHAT ARE YOUR PROJECTS?
Make an appointment now to talk to our experts.
We’ll discuss your challenges and needs with you.
Following this first call and appointment, we will prepare a free initial audit and diagnosis, and present you with your action plan.
Want a coffee? Come and meet usR in our offices
- Adenlab
8 rue choiseul
75002 Paris - Tel: 01 81 83 90 60
- Itinerary
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