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Maximize your visibility and conversions on Amazon, Criteo and all retail media platforms thanks to our specialized expertise and our data-driven approach
Adenlab has developed a structured 6-step approach to ensure the effectiveness and profitability of your Retail Media investments.
Retail Media refers to advertising broadcast on retailer websites and apps (Amazon, Cdiscount, Fnac, etc.) to promote products directly at the time of purchase. This new form of advertising allows brands to reach consumers as close as possible to their purchasing intention.
As an expert Retail Media agency, Adenlab masters all the main platforms (Amazon Advertising, Criteo Commerce Media) to maximize your product visibility and revenue on the most efficient sales channels.
Our performance-oriented approach guarantees continuous optimization of your campaigns, better product positioning, and an optimal return on investment to develop your sales on marketplaces and e-commerce sites.
Dominating the French market with over 50% of e-commerce sales, Amazon is a must-have for brands. Our Amazon Ads experts optimize your Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to maximize your sales.
Our Amazon Advertising Services:
Our Social Ads strategy is based on 4 essential pillars to guarantee effective and profitable campaigns.
Reach the right people at the right time thanks to social media's advanced targeting capabilities. We use demographic, behavioral, and interest data to precisely reach your target audiences.
Create content that stands out in users' feeds. Our creative team develops visuals, videos, and hooks that capture attention and inspire action.
Continuously optimize through data analysis. We monitor all important KPIs and use data to make optimization decisions that improve your performance.
Continuously improve performance through a systematic testing methodology. We test different formats, audiences, and creatives to identify the best-performing combinations.
As a global leader in retail media, Criteo enables you to reach your audiences across a network of over 700 retail partners. We optimize your retargeting and acquisition campaigns to maximize your reach and conversions.
Our Criteo Services:
Our Retail Media strategy is based on 4 essential pillars to guarantee effective and profitable campaigns.
In-depth technical expertise of each Retail Media platform. Our certified consultants master the specificities of Amazon Advertising, Criteo, and the main French marketplaces.
Data-driven optimization with in-depth analysis of performance metrics: ACoS, ROAS, Share of Voice, and conversion rates. We use first-party data from retailers to maximize efficiency.
Complete optimization of your product presence on marketplaces. We work on all the levers that impact your sales: SEO, content, pricing, and reviews.
Global vision of your retail ecosystem with the creation of synergies between all your sales platforms and marketing channels to maximize your overall ROI.
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combines data analytics, software, and automation
to drive your business’s growth and profitability across all online sales channels
Discover our various resources
Retail Media refers to advertising broadcast by brands on retailer websites and apps (Amazon, Cdiscount, Fnac, etc.) to promote their products directly at the time of purchase.
Retail Media is essential for your brand because it allows you to:
We are experts on all major Retail Media platforms:
Main platforms:
Emerging platforms:
The Retail Media budget depends on your sector, your objectives, and the competition:
Our budget recommendations:
Typical breakdown:
Retail Media offers faster results than other channels:
Amazon campaigns can show results in a few days, while Criteo requires 2-3 weeks of algorithmic training.
We use Retail Media-specific KPIs to measure performance:
Main Metrics:
Advanced Metrics:
Our omnichannel approach creates synergies between all your levers:
SEA + Retail Media Integration:
Synergy with the SEO marketplace:
Coordination with Social Ads:
The Adenlab team offered us personalized coaching that enabled us to better structure our campaigns, [...] Thanks to their expertise, we have seen a significant improvement in ROAS and better control of our advertising costs. [...] Over and above performance, this collaboration has enabled us to improve our skills, which today enables us to be more autonomous and responsive [...] . A reliable and responsive partner that we recommend without hesitation.
The new account structure put in place by Adenlab has enabled us to be more strategic in investing our search budgets, allowing us to undertake targeted actions based on the occupancy rate of our hotel residences, for example. Both our sales and profitability have increased.
Our site's SEA campaigns and site tracking with GA4 . A fine evolution of ROAS
We worked on setting up and managing Google Ads and Bing Ads campaigns. The ROI is on target, and in some months more than expected, despite a limited budget.
Make an appointment now to talk to our experts.
We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.
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