Consulting & Training

TRAINING & CONSULTING: ACCELERATE YOUR DIGITAL TRANSFORMATION

Develop your teams’ expertise and optimize your digital marketing strategy thanks to our tailor-made consulting missions and our expert advisory support.

Our educational approach

Adenlab has developed a unique strategic and operational consulting methodology combining theory, practice and personalized support to ensure the acquisition of skills and develop your performance.

Why choose Adenlab for your digital training and consulting?

In a constantly evolving digital ecosystem, maintaining your teams’ expertise and optimizing your marketing strategy is becoming crucial to staying competitive. Companies that invest in training and digital consulting outperform their competitors.

As an expert digital consulting agency, Adenlab combines recognized operational expertise (SEA, SEO, Social Ads, Retail Media) with proven teaching methods to support your digital transformation and develop your teams’ autonomy.

Our pragmatic approach guarantees you a concrete skills transfer, actionable tools, and personalized support to achieve your digital growth objectives.

Our expertise in Training & Consulting

Adenlab supports you in all aspects of your digital transformation with practical training and tailor-made strategic advice.

Formation
Digital Marketing Training

Develop your teams' expertise with our practical training sessions led by our expert consultants, directly from the operational field.

Available training:

  • Google Ads Training: From Introductory to Advanced Expertise
  • SEO Training: Mastering Natural Search Engine Optimization
  • Social Ads Training: Facebook, Instagram, TikTok, LinkedIn
  • Amazon Advertising and Retail Media Training
  • Analytics Training: Google Analytics 4 and Advanced Tracking
  • E-commerce Training: Conversion Optimization
Strategic Consulting

Benefit from our expert insight to build and optimize your digital marketing strategy with personalized support and actionable recommendations.

Internalization Support

Comprehensive support to internalize your digital marketing skills and reduce your dependence on external service providers.

Internalization program:

  • Audit of current skills and gap analysis
  • Definition of a skills development plan
  • Intensive training of internal teams
  • Implementation of tools and processes
  • Transition support and coaching
  • Ongoing support and expertise on demand
Analytics & Data training

Master performance measurement and data mining to make informed decisions and optimize your marketing ROI.

Analytics Modules:

  • Google Analytics 4: Configuration and Advanced Analysis
  • Google Tag Manager: Tracking and Custom Events
  • Dashboards and Automated Reporting
  • Marketing Attribution and ROI Measurement
  • Predictive Analytics and Data-Driven Optimization
  • GDPR Compliance and Cookie Management

Our flagship consulting missions

Google Ads Expert Consulting

Level: Beginner to Expert

Master all aspects of Google Ads to create and optimize high-performing campaigns that generate optimal ROI.

Program:

  • Google Ads Fundamentals and Campaign Strategy
  • Keyword Research and Account Structuring
  • Writing High-Performance Ads and Extensions
  • Bidding Strategies and Quality Score Optimization
  • Shopping and Performance Max Campaigns
  • Tracking, Attribution, and Performance Measurement
  • Practical Workshops on Your Live Accounts

Expected Results:

  • Complete Autonomy in Campaign Creation and Management
  • 15-30% Reduction in Acquisition Costs
  • Improved ROAS and Budget Optimization
Technical and Strategic SEO Consulting

Level: Intermediate to Expert

Develop comprehensive SEO expertise to sustainably improve the organic visibility of your websites.

Program:

  • Complete technical and semantic SEO audit
  • Keyword research and competitive analysis
  • On-page optimization and user experience
  • Content strategies and semantic cocoon
  • Netlinking and authority acquisition
  • Professional SEO tools and reporting
  • Practical cases on your website

Expected results:

  • Increase in organic traffic by 25-50%
  • Improved ranking for strategic keywords
  • Autonomy for ongoing SEO optimization
Multi-Platform Social Ads Consulting

Level: Beginner to Advanced

Master social media advertising to build your brand awareness and generate qualified conversions.

Program:

  • Social Ads Strategy and Platform Selection
  • Facebook & Instagram Ads: Targeting and Formats
  • TikTok Ads: Creativity and Engagement
  • LinkedIn Ads: B2B Lead Generation
  • Creation of High-Performance Advertising Content
  • Campaign Optimization and ROI
  • Cross-Platform Performance Measurement

Expected Results:

  • Reduction in Customer Acquisition Cost by 20-40%
  • Improvement in Engagement and Conversion Rates
  • Mastery of Creating Impactful Content

Training formats tailored to your needs

Formats de formation adaptés à vos besoins
Business Consulting

Dedicated exclusively to your teams, either on-site or remotely, with 100% personalized content tailored to your needs and tools.

Benefits:

    Content tailored to your industry

    Work on your actual data and accounts

    Confidentiality and open communication

    Flexible scheduling based on your constraints

Personalized Coaching

Tailored individual support with an Adenlab expert to meet specific needs and accelerate skills development.

Benefits:

  • 100% personalized content
  • Maximum flexibility
  • Fast results
  • Total confidentiality
Consulting and strategic support

Complete Digital Audit
A 360° assessment of your digital ecosystem to identify optimization opportunities and define a strategic roadmap.
Deliverables:

  • In-depth SEO and SEA technical audit
  • Competitive analysis and benchmark
  • Prioritized strategic recommendations
  • Operational action plan with estimated ROI
  • Implementation roadmap

Digital Strategy Definition
Support in building your digital marketing strategy by defining objectives, KPIs, and the optimal marketing mix.
Methodology:

  • Analysis of your business objectives and constraints
  • Definition of personas and customer journeys
  • Selection of optimal acquisition channels
  • Budget structuring and planning
  • Implementation of tracking and measurement

Continuous Optimization
Recurring support to optimize your performance with results analysis and strategic adjustments.
Optimization Services:

  • Monthly Performance Reviews
  • Prioritized Optimization Recommendations
  • Guided Testing and Experimentation
  • Ongoing Team Training
  • Technology Monitoring and Best Practices

Why choose Adenlab for your training and consulting?

Recognized Operational Expertise

Our consultants are active account managers who manage campaigns daily and are familiar with the latest market developments. Consulting based on real-world experience.

Results-Oriented Pedagogy

Proven methodology with 95% customer satisfaction and measurable results: performance improvement, participant certification, training ROI.

Practical and Operational Approach

All our assignments include hands-on workshops on your real accounts. Participants leave with immediately applicable skills.

Personalized Support

Each mission is tailored to your context, your tools, and your challenges. Post-mission monitoring is included to ensure effective skills development.

Global Vision and Synergies

Our multi-lever expertise (SEA, SEO, Social Ads, Retail Media) allows us to train your teams with a global strategic vision and synergies between channels.

Continuous Update

Access to the latest developments, new features and best practices thanks to our active monitoring and our status as official partners (Google, Meta, etc.).

Pourquoi choisir Adenlab pour votre formation et consulting

Need to evolve your digital strategy?

We carry out a complete diagnosis of your strategy and campaigns. Fully supported by Adenlab, you pay nothing.

Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.

Case study

Discover our various resources

Frequently asked questions about our training and consulting

What consulting formats are available?

We offer several formats adapted to your needs:

Available formats:

  • Intra-company: dedicated consulting on your premises or remotely
  • Individual Coaching : Tailor-made one-to-one support

Duration: From 4 sessions, to 1 day or several weeks depending on needs

Modalities: Face-to-face, distance learning or blended learning

Our rates depend on the format, duration, and level of customization:

Indicative rates:

  • In-house training: €2,500-4,500 excluding VAT/day
  • Personalized coaching: from €1,500
  • Funding: Our training courses are not eligible for OPCO and CPF

Personalized quote free of charge according to your specific needs

No, we don’t offer certified training, but strategic and operational consulting so you can develop and manage your campaigns like a pro.

Each mission is personalized according to your context:

Personalization included:

  • Prior analysis of your challenges and objectives
  • Adaptation of practical cases to your sector
  • Use of your real data and accounts
  • Sector Examples and Benchmarks
  • Terminology and Specific Issues

Sectors of Expertise: E-commerce, B2B, services, industry, real estate, health, finance, etc.

We implement rigorous results monitoring:

Measurement indicators:

  • Immediate satisfaction : Post-mission on-the-spot evaluation
  • Skills acquisition : interview
  • Field application : Performance monitoring 3-6 months later
  • ROI of training: Measurement of concrete business impact

Post-mission follow-up:

  • Support for 3 months included
  • Follow-up coaching sessions
  • Access to resources and updates

Yes, we offer a complete insourcing program:

Insourcing Program:

  • Audit of current skills and gap analysis
  • Definition of the upskilling plan
  • Intensive training for internal teams
  • Implementation of tools and processes
  • Gradual transition with support
  • Ongoing support and expertise on demand

Duration: 3 to 12 months depending on complexity

Objective: Complete autonomy for your teams

Recommendations

Our customers say it best

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What are your plans for the future?

Make an appointment now to talk to our experts.

We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.

Would you like a coffee? Come and meet us in our offices

Adenlab 8 rue Choiseul
75002 Paris

Tel: 01 81 83 90 60

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