Immerse yourself in the total excitement of Black Friday, where exceptional discounts thrill shoppers and opportunities for success are just a click away! The countdown is on, and Black Friday is fast approaching, as it takes place on Friday November 24th. Prepare to ignite your audience’s enthusiasm with irresistible offers
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Immerse yourself in the total excitement of Black Friday, where exceptional discounts thrill shoppers and opportunities for success are just a click away! The countdown is on, and Black Friday is fast approaching, as it takes place on Friday November 24th. Get ready to ignite your audience’s enthusiasm with irresistible offers.
Join us as we explore the transition from Discovery campaigns to Google Ads’ new Demand Gen campaigns, designed to ignite buying fever during promotions such as Black Friday.
Over the next few lines, we’ll be revealing the tips and strategies you need to excel during Black Friday with Demand Gen campaigns. Find out how they work in detail, and how they can turn your Black Friday experience into a lucrative adventure. Get ready to be swept up in the excitement of promotions and master the secrets of Demand Gen campaigns. Black Friday has never been so exhilarating. 🌟🛒
Demand Gen campaigns: Discover the new Google Ads!
But what are Google Demand Gen campaigns?
It’s a powerful combination of image and video ads, brought together in one place, to boost your sales, drive traffic to your website and encourage actions such as sign-ups and adds to cart, on YouTube, Discover and Gmail.
Demand Gen campaigns are designed for marketers in search of new performance. Studies show that 91% of customers react quickly when they discover new offers or attractive brands in Google feeds such as Discover or Gmail.
With Demand Gen, your most powerful assets, whether powerful videos or captivating images, are seamlessly integrated into our visually appealing channels, including YouTube, YouTube Shorts, Discover and Gmail. These platforms attract over 3 billion users every month, eager for discovery, content and purchasing opportunities.
So why is Google replacing the high-performing Discovery ads with Google Ads Demand Gen campaigns? Let’s take a look at the major improvements Google Demand Gen brings over Discovery ads:
- Immerse yourself in the diversity of advertising formats within a single campaign, giving free rein to your creativity to offer your audience a unique experience.
- Use the magic of customer data to discover new customers who share the same tastes as your current customers, for example, to set up your Black Friday discounts.
- Achieve targeted objectives, whether you’re looking to maximize sales or apply bidding strategies based on promotional value.
- Increase bids to generate more visits to your website and stimulate purchases during targeted periods.
- Now, thanks to new promotion previews and improved A/B testing, you can see at a glance how your promotions will look on different channels, and optimize your impact during various events.
Adenlab increases click-through rates by 60% with Demand Gen!
Thanks to the expertise of our teams and the strategic use of Google Demand Gen, Adenlab achieved remarkable performance in its advertising campaigns.
The results speak for themselves:
→ a spectacular 60% increase in clicks on Demand Gen campaigns compared with previous video campaigns
→ a significant 65% reduction in costs per click (CPC) compared to previous video campaigns as well
Demand Gen's incredible potential to explode your Black Friday sales! 🚀🛒
Black Friday offers you a golden opportunity to boost your sales and attract quality leads. Consumers are more inclined to make purchases during periods of intense promotion. Demand Gen campaigns will enable you to identify and seduce potential prospects, those who might well be interested in your products or services. By deploying an effective Demand Gen strategy, you’ll be able to explode your sales and boost your profits during Black Friday.
Create captivating content to engage prospects
The first crucial step in generating demand is to design captivating content that piques prospects’ curiosity. You need to create content that’s relevant to your target audience and meets their needs. Use content marketing techniques to capture prospects’ attention and engage them.
Examples of captivating content:
→ Product presentation videos
→ Buying guides
→ Blog articles offering advice on choosing the right products
Create a sense of urgency with limited-time offers
Once you’ve got prospects’ attention, it’s time to create a sense of urgency by offering limited-time offers. This helps convert prospects into leads.
Examples of limited-time offers for e-tailers:
→ Exclusive discounts
→ Free samples
→ Free delivery
→ Very limited-time offers
Create a need by eliminating alternatives
To convert prospects into customers, you need to demonstrate how your products or services can solve a problem that prospects are facing. You need to create a compelling need for your products or services.
Examples of problem-solving content for e-tailers:
→ Buying guides to help prospects find the products or services best suited to their needs
→ Blog posts offering advice on using your products or services
→ Videos highlighting the benefits of your products or services
How to boost your sales with Google Demand Gen for Black Friday?
Discover our 3-step guide to maximizing your campaigns during this exceptional sales period:
Step 1: Fire up your visual assets.
Google demands a variety of visual elements, from short to long videos, carousels, portraits and static visuals. The more diverse your arsenal and the more suitable it is for different placements, the more dazzling your results will be.
Step 2: Refine your messages.
Be clear and punchy while experimenting with different approaches using A/B testing.
Step 3: Identify your Target Audiences.
Google offers a plethora of targeting options based on keywords, URLs and themes. Make the most of them.
Once you’ve accumulated enough data, move on to the optimization stage:
→ Evaluate the effectiveness of your ads: identify what triggers the most conversions to optimize your results.
→ Explore the various strategic locations of Google Ads: Demand Gen campaigns open the doors to multiple placements. Scour them to maximize your visibility or adjust it according to your needs.
→ Customize your targeting strategies with Demand Gen’s varied audiences: Take full advantage of Google Ads’ arsenal of targeting options and tailor your performance to your audience choices.
Specific advice for you:
→ Start planning your Demand Gen strategy now. Black Friday generates high demand, so it’s essential to prepare in advance.
→ Keep in mind that the Demand Gen campaign typology maximizes the visibility of your products and/or services. It’s the ideal campaign typology for targeting Top Funnel audiences in the conversion funnel. In other words, it’s the type of campaign you should try out if you have dynamic, attractive content.
→ Be creative with your offers. Consumers are looking for bargains, so don’t hesitate to come up with exclusive offers and attractive discounts. Black Friday is just waiting for you to shine! 🚀🛒
Conclusion
In conclusion, Black Friday combined with Google Demand Gen will be the sales lever you’ve been waiting for to reach more customers.
Contact our teams to find out more and set up your Demand Gen campaigns! 🛍️🎉
