- Trends, Tutorials
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The way people find information online is changing — fast. We’ve entered an era where AI-powered search engines, chat assistants, and voice-enabled devices aren’t just delivering search results… they’re delivering answers.
Instead of a page of blue links, users are now met with AI Overviews, voice summaries, and conversational results pulled from sources the AI trusts most.
That means it’s no longer enough to “rank #1” on Google. To win in the AI era, your brand must be understood, trusted, and recommended by the AI systems shaping how people discover information and make decisions.
This is what AI SEO / Generative Search Optimization (GSO) is all about — and it’s exactly what we do.
AI isn’t just influencing search results — it’s becoming the search result. Your potential customers are getting answers from AI summaries before they ever see a website.
If you’re not included in those summaries, you’re invisible. If you are — you’re a trusted, first-choice recommendation.
We help your brand:
Let’s make your brand part of the AI conversation — and the AI answer.
For years, SEO was about optimizing for search engines like Google and Bing. But AI is now reshaping the entire search journey:
We structure your website’s content so AI systems can easily understand it. This includes semantic markup, entity tagging, structured data, and context-rich copywriting that aligns with how AI interprets information.
AI models pull information from the sources they trust. We identify these sources in your industry and get your brand mentioned in them — increasing your likelihood of inclusion in AI-generated responses.
We make sure your brand appears in credible online directories, news sites, research databases, and authoritative publications that AI platforms reference.
From voice-based navigation to predictive suggestions, browsers are evolving. We optimize your online presence for emerging platforms that will soon be the default search environment for millions of users.
We target the exact elements that increase your inclusion in Google’s AI Overview answers, Bing Copilot results, and voice-assistant replies.
We set up tools that integrate AI-driven analytics, visibility tracking, and competitive monitoring into your ongoing SEO process — keeping you ahead of changes in real time.
We track how AI-generated content portrays your brand, spotting inaccuracies or negative mentions early and taking action to correct them before they spread.
The Adenlab team offered us personalized coaching that enabled us to better structure our campaigns, [...] Thanks to their expertise, we have seen a significant improvement in ROAS and better control of our advertising costs. [...] Over and above performance, this collaboration has enabled us to improve our skills, which today enables us to be more autonomous and responsive [...] . A reliable and responsive partner that we recommend without hesitation.
The new account structure put in place by Adenlab has enabled us to be more strategic in investing our search budgets, allowing us to undertake targeted actions based on the occupancy rate of our hotel residences, for example. Both our sales and profitability have increased.
Our site's SEA campaigns and site tracking with GA4 . A fine evolution of ROAS
We worked on setting up and managing Google Ads and Bing Ads campaigns. The ROI is on target, and in some months more than expected, despite a limited budget.
Make an appointment now to talk to our experts.
We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.
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