Social Ads Agency

SOCIAL ADS AGENCY: MAXIMIZE YOUR CONVERSIONS ON SOCIAL NETWORKS

Grow your sales and brand awareness with our expertise in social media advertising and our data-driven, automation-driven approach

Our Social Ads methodology to maximize your performance

Adenlab has developed a structured 5-step approach to ensure the effectiveness and profitability of your Social Ads campaigns.

What is Social Ads and why choose a specialist agency?

Social Ads refers to paid advertising on social networks, allowing businesses to promote their products and services to targeted audiences on Facebook, Instagram, TikTok, LinkedIn, Pinterest, and YouTube.

As a Meta Business Partner-certified Social Ads agency, Adenlab combines advertising expertise, creativity, and data analysis to maximize your return on advertising investment across all social networks.

Our performance-oriented approach guarantees creative campaigns that convert, precise targeting of your audiences, and continuous optimization to achieve your business objectives: awareness, lead acquisition, or increased sales.

Our expertise in social media advertising

Adenlab supports you on all social platforms to build an effective Social Ads strategy adapted to your objectives.

Facebook Ads

Harness the power of the world's largest social network, with 40 million active users in France. Our experts create Facebook Ads campaigns that precisely target your audiences and maximize your conversions using all available formats.

LinkedIn Ads

Grow your B2B business on the leading professional social network. We create targeted LinkedIn Ads campaigns that generate qualified leads and build your industry authority.

Instagram Ads

Capture your audience's attention on the leading visual platform. We create engaging Instagram Ads campaigns that convert interactions into sales through creative content and advanced targeting strategies.

Pinterest Ads

Inspire and convert your audiences on the visual discovery platform. Our Pinterest Ads campaigns showcase your products when users are looking for shopping inspiration.

TikTok Ads

Reach Gen Z and millennials on the fastest-growing short-form video platform. Our creatives develop viral TikTok Ads campaigns that amplify your brand awareness and drive conversions.

YouTube Ads

Engage your audience with video ads on the world's second-largest search platform. We create YouTube Ads campaigns that tell your story and convert viewers into customers.

The 4 pillars of our Social Ads expertise

Our Social Ads strategy is based on four essential pillars to ensure high-performing and profitable campaigns.

The 4 pillars of our Social Ads expertise
Targeting and Audiences

Reach the right people at the right time with advanced social media targeting capabilities. We use demographic, behavioral, and interest data to precisely reach your target audiences.

  • Lookalike Audiences
  • Retargeting and Custom Audiences
  • Interest and Behavior Targeting
  • Geolocation and Demographic Data
Data and Performance

Continuously optimize through data analysis. We monitor all important KPIs and use data to make optimization decisions that improve your performance.

  • Advanced conversion tracking
  • Multi-touchpoint attribution
  • Algorithmic optimization
  • Real-time ROI and ROAS
Creativity and Content

Create content that stands out in users' feeds. Our creative team develops visuals, videos, and hooks that capture attention and inspire action.

  • Creative visuals and videos
  • User-generated content (UGC)
  • Persuasive copywriting tailored to each platform
  • Continuous creative A/B testing
Test & Learn

Continuously improve performance through a systematic testing methodology. We test different formats, audiences, and creatives to identify the best-performing combinations.

  • A/B testing on audiences and creatives
  • Bid optimization
  • Ad format testing
  • Continuous iteration of strategies

Why choose Adenlab as your Social Ads agency?

Adenlab stands out with a unique approach combining advertising expertise, creativity and technology to maximize your performance on social networks.
Official certifications

Meta Business Partner certified agency and certified experts on all social media platforms. Our consultants master the latest features and enjoy privileged access to new features.

Multi-lever synergy

Our expertise in all acquisition channels (SEA, SEO, Social Ads) allows us to create powerful synergies between your different levers to maximize your overall visibility.

Data-Driven Approach

All our advertising decisions are based on data analysis. Our team of analysts identifies high-impact optimizations to reduce your acquisition costs and improve your conversion rates.

Proprietary technologies

In-house developed automation and analytics tools that allow us to optimize your campaigns more effectively and accelerate results.

Integrated creative studio

Dedicated creative team to produce high-performing advertising content: graphic designers, videographers, copywriters. We create custom assets that comply with the codes of each platform.

ROI-oriented approach

Each campaign is designed to generate a measurable return on investment. We focus on optimizations that directly impact your conversions and revenue.

Need to evolve your digital strategy?

We carry out a complete diagnosis of your strategy and campaigns. Fully supported by Adenlab, you pay nothing.

Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.

Case study

Discover our various resources

Frequently asked questions about Social Ads and our services

What is Social Ads and why is it important for my business?

Social Ads (Social Media Advertising) refers to paid advertising on social networks like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and YouTube. This strategy allows you to promote your products and services to targeted audiences.
Social Ads is essential for your business because it allows you to:

  • Reach your target audiences precisely thanks to advanced targeting options
  • Quickly generate awareness and conversions
  • Amplify your organic reach and engage your communities
  • Control your budgets and accurately measure your ROI
  • Access creative and engaging advertising formats

We are experts on all major social platforms:

  • Meta (Facebook & Instagram): Performance and awareness campaigns
  • TikTok: Short video ads for young audiences
  • LinkedIn: B2B lead generation and personal branding
  • Pinterest: E-commerce and visual inspiration
  • YouTube: Video ads and awareness campaigns
  • Snapchat: Targeting young audiences with immersive formats

We adapt our strategy to each platform according to your objectives and your target audience.

The Social Ads budget depends on several factors:

  • Your objectives (awareness, leads, sales)
  • Your sector of activity and the competition
  • Your target audiences and their size
  • The chosen platforms and their average costs

Our budget recommendations:

  • €1,000-3,000/month to test and get started
  • €3,000-8,000/month for a multi-platform strategy
  • €8,000+/month for large-scale campaigns

We always carry out a free audit to offer you an optimized budget based on your objectives.

Social Ads offers faster results than other acquisition levers:

  • 48-72 hours: First performance data available
  • 1-2 weeks: Optimization of audiences and creatives
  • 1 month: Stabilization of performance and first significant ROI
  • 2-3 months: Complete optimization and maximum performance

Awareness campaigns can show immediate results, while conversion campaigns require a few weeks of optimization.

We use a data-driven approach to measure creative effectiveness:
Creative performance metrics:

  • Click-through rate (CTR): Measures the attractiveness of visuals
  • Engagement rate: Interactions with content
  • Cost per result: Commercial effectiveness of creatives
  • Video completion rate: Performance of video content
  •  

Our optimization process:

  • Systematic A/B testing of creatives
  • Regular rotation of assets to avoid ad fatigue
  • Analysis of audience comments and feedback
  • Adaptation of creatives according to performance

At Adenlab, we create powerful synergies between all your channels:

SEA + Social Ads integration:

  • Shared audiences between Google Ads and Social Ads
  • Cross-platform remarketing
  • Overall budget optimization

 

Synergy with organic content:

  • Amplification of high-performing organic content
  • Creative testing to fuel your organic strategy
  • Consistent brand voice between paid and organic

 

Attribution and unified measurement:

  • Cross-device and cross-platform tracking
  • Attribution of conversions to each touchpoint
  • Overall ROI of your marketing mix

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What are your plans for the future?

Make an appointment now to talk to our experts.

We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.

Would you like a coffee? Come and meet us in our offices

Adenlab 8 rue Choiseul
75002 Paris

Tel: 01 81 83 90 60

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