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One of TikTok’s major assets is its ability to reach a wide audience with diverse behaviors and interests. As a result, you’ll be able to define several objectives for your campaigns: visibility, sales, lead generation… We’ll work with you to determine the objectives of your TikTok campaigns.
We structure your TikTok account and campaigns to balance our strategies for acquiring new subscribers and retaining existing ones.
We’ll often talk about funnel strategies for attracting and then converting, always with a focus on performance and ROI.
We optimize your media budget based on performance and objectives, identify the most relevant audiences, and continuously adjust distribution through our TikTok advertising services.
We identify the most relevant segments and audiences to target with your videos. We’ll use this information to improve your distribution strategy on TikTok, choosing the content formats best suited to your objectives and your audience.
We’ll monitor the performance of your campaigns and different video types, adjusting and optimizing the strategy as needed to maximize ROI.
Discover TikTok’s advanced targeting options, based on your previous interactions, to find audiences similar to your existing subscribers, or target based on interactions with your videos. We can also test TikTok’s “wide” audiences… These elements will form part of our work to manage and optimize your campaigns.
Depending on your goals, audience, and products, the video format and visual content you use can significantly influence the performance of your TikTok campaigns.
As the best performance-driven TikTok marketing agency, we leverage the most suitable formats (videos, catalogs, carousels) and support your creative team to maximize visual impact and conversion.
That’s why our TikTok advertising experts and creative teams are here to advise you on creating content for your sponsored videos, or even to produce them for you.
A/B testing and regular modifications are part of our daily tasks on Instagram, enabling the continuous improvement of your campaigns and ads.
Experimenting with new strategies and creatives to optimize your campaigns and maximize your return on investment will be part of our future collaboration.
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combine l’analyse des données, ses automatisations et IA
pour stimuler la croissance et la rentabilité de votre entreprise dans tous les leviers de vente en ligne
The Adenlab team offered us personalized coaching that enabled us to better structure our campaigns, [...] Thanks to their expertise, we have seen a significant improvement in ROAS and better control of our advertising costs. [...] Over and above performance, this collaboration has enabled us to improve our skills, which today enables us to be more autonomous and responsive [...] . A reliable and responsive partner that we recommend without hesitation.
The new account structure put in place by Adenlab has enabled us to be more strategic in investing our search budgets, allowing us to undertake targeted actions based on the occupancy rate of our hotel residences, for example. Both our sales and profitability have increased.
Our site's SEA campaigns and site tracking with GA4 . A fine evolution of ROAS
We worked on setting up and managing Google Ads and Bing Ads campaigns. The ROI is on target, and in some months more than expected, despite a limited budget.
Make an appointment now to talk to our experts.
We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.
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