{"id":22389,"date":"2025-06-12T11:41:15","date_gmt":"2025-06-12T11:41:15","guid":{"rendered":"https:\/\/www.adenlab.com\/google-analytics-ecommerce-reports-5-mistakes-to-avoid\/"},"modified":"2025-11-04T12:09:14","modified_gmt":"2025-11-04T12:09:14","slug":"google-analytics-ecommerce-reports-5-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/google-analytics-ecommerce-reports-5-mistakes-to-avoid\/","title":{"rendered":"Google Analytics Ecommerce Reports: 5 mistakes to avoid"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22389\" class=\"elementor elementor-22389 elementor-20337\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> <\/script>\n<script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><hr>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Analytics is a powerful but complex tool. Discover the 5 mistakes you should avoid to optimize your analysis.<\/p><p>You can also download our Google Analytics study on the distribution of Ecommerce sales and how they are allocated according to acquisition channels here : <a href=\"https:\/\/www.adenlab.com\/use-case\/etude-attribution-du-chiffre-d-affaires-des-e-commerces-par-canaux-dacquisition\/\">Google Analytics Ecommerce Attribution<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analytics secrets: 5 mistakes to avoid with Analytics.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analytics, as its name suggests, is based on data analysis.<br>It&#8217;s essential that your account is set up properly.<\/p>\n<p>Used by a machine learning solution, data enables you to optimize your bidding strategy simply and easily.<\/p>\n<p>Conversely, inaccurate data will distort your results.<br>Here are 5 mistakes to avoid with Analytics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3ec2c e-con-full category-data e-flex e-con e-child\" data-id=\"7d3ec2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66715da elementor-widget elementor-widget-heading\" data-id=\"66715da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1. Your payment platform is counted as a referral site.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1480a41 elementor-widget elementor-widget-text-editor\" data-id=\"1480a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it&#8217;s time to pay, your customers are directed to Paypal, Shopify, Payoneer (or other) before being redirected to your site.<\/p>\n<p>Analytics counts this as a new session and your payment platform appears as a referral.<\/p>\n<p><mark>The solution?<\/mark>  Add your payment solution to the list of sites to be excluded from your referrals.<\/p>\n<p>Although ROAS and ROI (Return on Investment) are often used interchangeably, they differ.<br>ROI takes into account overall costs, while ROAS focuses solely on advertising investments. ROAS is therefore better suited to evaluating the effectiveness of Google Ads campaigns. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5de6765 e-con-full category-data e-flex e-con e-child\" data-id=\"5de6765\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c212011 elementor-widget elementor-widget-heading\" data-id=\"c212011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2. Your tracking code is partially installed on your site.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a4995 elementor-widget elementor-widget-text-editor\" data-id=\"35a4995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your visitor navigates between listed pages (your pages that convert) and unlisted pages, his or her journey is broken down into several smaller sessions, resulting in erroneous results.<\/p>\n<p>Use GA Checker to check that your tracking code has been installed throughout your site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24503e9 e-con-full category-data e-flex e-con e-child\" data-id=\"24503e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a6b64 elementor-widget elementor-widget-heading\" data-id=\"c4a6b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">3. Your company's IP address is not filtered.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2fc59 elementor-widget elementor-widget-text-editor\" data-id=\"2c2fc59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Who visits your site most often? You do! These sessions should be excluded, as they are not representative of your customers&#8217; behavior.  <\/p>\n<p>All you need to do is filter the IP addresses of your company, your service providers and your employees, if they work from home.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bfc473 e-con-full category-data e-flex e-con e-child\" data-id=\"5bfc473\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-606685a elementor-widget elementor-widget-heading\" data-id=\"606685a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">4. Robots are not excluded.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874f277 elementor-widget elementor-widget-text-editor\" data-id=\"874f277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Robots &#8211; whether acting on behalf of search engines or malicious entities &#8211; regularly scan your site.<\/p>\n<p>If their sessions are counted, they report high bounce rates and very short visit times.<\/p>\n<p>Check that the &#8220;Robot filtering&#8221; option is enabled in your Analytics account (Administration &gt; View, View settings).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f698a7 e-con-full category-data e-flex e-con e-child\" data-id=\"4f698a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3c1a2 elementor-widget elementor-widget-heading\" data-id=\"ae3c1a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">5. Important events are not documented.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91e4e1 elementor-widget elementor-widget-text-editor\" data-id=\"e91e4e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Promotion, launch, redesign of a page&#8217;s UX, etc. are all important events to take into account in your follow-up.<\/p>\n<p>The annotations available in Analytics enable you to measure the impact of these actions on your results. Would you like confirmation that your Analytics data is not distorted? <\/p>\n<p>We carry out an audit of your account before the start of each campaign to check the quality of your data.<\/p>\n<p>Have you ever thought of using a Machine Learning solution to improve your performance? Contact us to find out more! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you need help with your tagging plan or<a href=\"https:\/\/www.adenlab.com\/solution\/agence-analytics\/\">optimizing your Analytics accounts<\/a>, contact us, we&#8217;ll be delighted to discuss and implement the solutions you need;<\/p><p>Also, if you want to advance on your own and become an Analytics ninja, don&#8217;t forget to work on your <a href=\"https:\/\/www.adenlab.com\/news\/entonnoir-de-conversion-google-analytics\/\">Conversion Funnels<\/a>; Check out our artilce &#8220;How to set up <a href=\"https:\/\/www.adenlab.com\/news\/entonnoir-de-conversion-google-analytics\/https:\/\/www.adenlab.com\/\">Conversion Funnels in Google Analytics<\/a>&#8220;: you&#8217;ll be guided step by step; Happy reading!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Analytics is a powerful but complex tool. Discover the 5 mistakes you should avoid to optimize your analysis. You [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":20344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[83],"class_list":["post-22389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-analytics-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Analytics Ecommerce Reports: 5 mistakes to avoid | Adenlab<\/title>\n<meta name=\"description\" content=\"Avoid common pitfalls in Google Analytics eCommerce reports and improve your store&#039;s data accuracy and insights effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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