{"id":22377,"date":"2025-06-12T11:34:57","date_gmt":"2025-06-12T11:34:57","guid":{"rendered":"https:\/\/www.adenlab.com\/prepare-your-sales-how-to-make-a-success-of-your-google-ads-shopping-and-performance-max-campaigns\/"},"modified":"2025-11-06T13:58:05","modified_gmt":"2025-11-06T13:58:05","slug":"prepare-your-sales-how-to-make-a-success-of-your-google-ads-shopping-and-performance-max-campaigns","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/prepare-your-sales-how-to-make-a-success-of-your-google-ads-shopping-and-performance-max-campaigns\/","title":{"rendered":"Prepare your sales! How to make a success of your Google Ads, Shopping and Performance Max campaigns?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22377\" class=\"elementor elementor-22377 elementor-20331\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"><\/script> <script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p>\n<p><\/p>\n<p>Your summer and winter sales are great opportunities to increase your sales volumes and reach your annual sales targets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-wpmeteor-wheel=\"true\">Anticipate and prepare your Google Ads campaigns to make them effective and profitable during these busy times of year. You can always call on a specialized agency, a <a href=\"https:\/\/www.adenlab.com\/en\/\">Google Ads Certified agency<\/a>, to support you. <\/p>\n<p>The sales last 6 weeks, but as you know, the first week is decisive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Research trends: \"SOLDE\" in France<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sales&#8221; queries start to rise 2 weeks before the start of the sales. The volume of products bookmarked on e-commerce sites starts to rise considerably 5 weeks before the start of the sales. <\/p>\n\n<p><script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/1754_RC01\/embed_loader.js\"><\/script> <script type=\"text\/javascript\"> trends.embed.renderExploreWidget(\"TIMESERIES\", {\"comparisonItem\":[{\"keyword\":\"SOLDE\",\"geo\":\"FR\",\"time\":\"today 12-m\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"q=SOLDE&geo=FR&date=today 12-m\",\"guestPath\":\"https:\/\/trends.google.fr:443\/trends\/embed\/\"}); <\/script><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3ec2c e-con-full category-data e-flex e-con e-child\" data-id=\"7d3ec2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66715da elementor-widget elementor-widget-heading\" data-id=\"66715da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Increase your online visibility<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1480a41 elementor-widget elementor-widget-text-editor\" data-id=\"1480a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start increasing the visibility of your Shopping and Adwords campaigns 2-3 weeks before the sales. Take advantage of a less aggressive competitive strategy and low cpc. <\/p><p>Our predictive solutions make it easy and efficient to analyze our customers&#8217; competition, increase product visibility across their entire catalog, and develop campaign performance and ROI thanks to our algorithms and automations.<\/p><p><a href=\"https:\/\/www.adenlab.com\/machine-learning-campagnes-predictives\/\">Find out more&#8230;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5de6765 e-con-full category-data e-flex e-con e-child\" data-id=\"5de6765\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c212011 elementor-widget elementor-widget-heading\" data-id=\"c212011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Adapt your budget and increase the share of voice for your key campaigns<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a4995 elementor-widget elementor-widget-text-editor\" data-id=\"35a4995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks to our Machine Learning algorithm, we run simulations to identify the budget that will maximize the overall ROI of your Google Shopping campaigns.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-20369 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Simulateur-Budget-Shopping-Adenlab-1.webp\" alt=\"\" width=\"1158\" height=\"620\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Simulateur-Budget-Shopping-Adenlab-1.webp 1158w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Simulateur-Budget-Shopping-Adenlab-1-300x161.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Simulateur-Budget-Shopping-Adenlab-1-1024x548.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Simulateur-Budget-Shopping-Adenlab-1-768x411.webp 768w\" sizes=\"(max-width: 1158px) 100vw, 1158px\" \/><\/p><p>Budget and Product Performance Simulator<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimize the keywords and ads in your campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Develop your lists of keywords related to previous sales.<\/li><li>Cover your entire catalog<\/li><li>Maximize the impact of your ads. Rework and personalize your Text ads <\/li><li>Check your ad extensions and customize them.<\/li><\/ol><p><a href=\"https:\/\/www.adenlab.com\/en\/\">Adenlab<\/a> &#8216;s solutions and our agency&#8217;s proprietary software create campaigns, keywords, ads and extensions easily and automatically.<\/p><p>They allow you to personalize your ads according to the elements (metadata) in your catalog.<\/p><p>Adverts can be updated automatically according to price, number of products remaining or category promotion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Develop your Audiences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your audiences are the key to your success, and an essential performance lever.<\/p><p>Create audience pools with users who search for your products in advance, and retarget these lists during the sales period.<\/p><p>Check that your audience lists are present in all campaigns.<\/p><p>Adjust bids for your audience lists and customize your ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimize your Shopping inventory<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c27d1d elementor-widget elementor-widget-text-editor\" data-id=\"0c27d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Optimize your Merchant Center flow well in advance.  <a href=\"https:\/\/www.adenlab.com\/news\/optimisation-flux-google-shopping\/\">Here are a few tips<\/a><\/p><p>Prepare your Shopping Feed for the sales season with sale prices and promotion dates.<\/p><p>It&#8217;s advisable to prepare and update the Shopping feed at least 7 days before the sale to avoid rejected items.<\/p><p>During sales, update your feed as often as possible if you make price changes to your products during the day.<\/p><p> <\/p><blockquote class=\"wp-embedded-content\" data-secret=\"5QJyayiAvP\"><a href=\"https:\/\/www.adenlab.com\/en\/marketing-resources\/google-merchant-center-how-to-leverage-your-data-from-google-shopping-reports-to-shopping-feeds\/\">Google Merchant Center: How to leverage your data, from google shopping reports to shopping feeds<\/a><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-183ce46 e-con-full category-data e-flex e-con e-child\" data-id=\"183ce46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b2be1 elementor-widget elementor-widget-heading\" data-id=\"b8b2be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increase your presence on Mobile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252e130 elementor-widget elementor-widget-text-editor\" data-id=\"252e130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gone are the days when you reduced your visibility on mobile because conversion rates were too low. Not ensuring your presence on mobile would be a mistake! <\/p><blockquote><p>With 34 million mobile users connecting to the Internet every day on their smartphones, we&#8217;ve well and truly entered the mobile era. At the end of 2018, France had 3 million more mobile users than in 2017<br>We&#8217;re no longer talking about &#8220;Mobile-first&#8221; but &#8220;Mobile-only&#8221;&#8230;<br>This domination of mobile is only getting stronger. <\/p><\/blockquote><p><img decoding=\"async\" class=\"alignleft size-full wp-image-20400\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/part-du-mobile-ecommerce.webp\" alt=\"\" width=\"1339\" height=\"685\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/part-du-mobile-ecommerce.webp 1339w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/part-du-mobile-ecommerce-300x153.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/part-du-mobile-ecommerce-1024x524.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/part-du-mobile-ecommerce-768x393.webp 768w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/><\/p><figure class=\"kg-card kg-image-card kg-card-hascaption\"><figcaption>Source: Webloyalty infographic (https:\/\/webloyalty-panel.com)<\/figcaption><\/figure><p> <\/p><p>Make sure you have a strong mobile presence!<br>It&#8217;s essential to increase the presence of your Search and Shopping campaigns on this device.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4fcfb e-con-full category-data e-flex e-con e-child\" data-id=\"4d4fcfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c400074 elementor-widget elementor-widget-heading\" data-id=\"c400074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep an eye on your competitors' promotions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f79a9 elementor-widget elementor-widget-text-editor\" data-id=\"c7f79a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>React to the competition for each product.<\/strong><\/p><p>With Price Watch solutions, you can find out your exact price position in relation to a competitor, brand or category.<\/p><p>You&#8217;ll also be able to see which products are poorly positioned with just one click.<\/p><p><img decoding=\"async\" class=\"alignleft size-full wp-image-20411\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Veille-tarifaire-Ecommerce.webp\" alt=\"\" width=\"1366\" height=\"643\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Veille-tarifaire-Ecommerce.webp 1366w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Veille-tarifaire-Ecommerce-300x141.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Veille-tarifaire-Ecommerce-1024x482.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Veille-tarifaire-Ecommerce-768x362.webp 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p><figure class=\"kg-card kg-image-card kg-card-hascaption\"><figcaption><em>Ecommerce price watch  <\/em><\/figcaption><\/figure><p> <\/p><p><strong>Adenlab  <\/strong><\/p><p>You can create personalized alerts to track your competitors&#8217; price changes. For example, you could be alerted by email as soon as Product X on Amazon becomes 10% cheaper than you. <\/p><p>And we can automate your visibility on Google Shopping based on competitor price data (in our Lab: <a href=\"https:\/\/www.adenlab.com\/ressource\/veille-tarifaire-et-google-shopping\/\">Price positioning and Shopping campaigns<\/a>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9964553 e-con-full category-data e-flex e-con e-child\" data-id=\"9964553\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79cf444 elementor-widget elementor-widget-heading\" data-id=\"79cf444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Contact us<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e549e80 elementor-widget elementor-widget-text-editor\" data-id=\"e549e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our <a href=\"https:\/\/www.adenlab.com\/en\/services\/campagnes-sponsorisees-sea\/campagnes-performance-max\/\">Shopping and Performances Max campaign<\/a> experts are available to answer all your questions; you can also reach us directly on 01 83 81 90 60 or by e-mail: <a href=\"mailto:contact@adenlab.com\">contact@adenlab.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Your summer and winter sales are great opportunities to increase your sales volumes and reach your annual sales targets. Anticipate [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":20336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[77,82],"class_list":["post-22377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-search-en","tag-shopping-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boost eCommerce Sales with Google Ads | Adenlab<\/title>\n<meta name=\"description\" content=\"Make your Google Ads sales campaigns effective and profitable with our tips. 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