{"id":22374,"date":"2025-06-12T09:57:52","date_gmt":"2025-06-12T09:57:52","guid":{"rendered":"https:\/\/www.adenlab.com\/how-to-build-an-audience-on-facebook-foolproof-techniques\/"},"modified":"2025-11-05T14:04:10","modified_gmt":"2025-11-05T14:04:10","slug":"how-to-build-an-audience-on-facebook-foolproof-techniques","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/how-to-build-an-audience-on-facebook-foolproof-techniques\/","title":{"rendered":"How to build an audience on Facebook: foolproof techniques"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22374\" class=\"elementor elementor-22374 elementor-20133\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> <\/script> <script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p>\n<p><\/p>\n<p>Over the years, Facebook has proved its worth in terms of audience development. Given the number of users per year, this <strong>social network<\/strong> has become a must-have. However, it&#8217;s important to make the most of it to <strong>increase your visibility<\/strong> and <strong>boost your e-commerce sales<\/strong>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, it&#8217;s difficult to simply post a message and wait for users to find you.<\/p>\n<p>Indeed, with the growing number of activities and Facebook&#8217;s algorithm changes, your publications can quickly become invisible and fail to reach your audience or even your fans.<\/p>\n<p><br>How can I be visible on Facebook? What are the techniques for<strong> reaching your audience<\/strong> on this social network? <\/p>\n<p><strong>==See also: <a href=\"https:\/\/www.adenlab.com\/news\/remarketing-garantir-le-succes-de-vos-campagnes-grace-aux-audiences\/\">Successful remarketing campaigns and audience optimization <\/a>==<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to reach your target on Facebook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To succeed in being visible on Facebook, it&#8217;s important to understand how this social network works. There are 3 ways to get your posts visible: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3ec2c e-con-full category-data e-flex e-con e-child\" data-id=\"7d3ec2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66715da elementor-widget elementor-widget-heading\" data-id=\"66715da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The paying approach<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1480a41 elementor-widget elementor-widget-text-editor\" data-id=\"1480a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This involves setting up targeted advertising campaigns and sponsoring your posts to appear on the accounts of your fans and target audiences.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5de6765 e-con-full category-data e-flex e-con e-child\" data-id=\"5de6765\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c212011 elementor-widget elementor-widget-heading\" data-id=\"c212011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The organic approach<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a4995 elementor-widget elementor-widget-text-editor\" data-id=\"35a4995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>will enable you to reach the people in your network for free, i.e. your fans, but also people who follow certain hashtags.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1558d5e e-con-full category-data e-flex e-con e-child\" data-id=\"1558d5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d05dd07 elementor-widget elementor-widget-heading\" data-id=\"d05dd07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The viral approach<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3693d elementor-widget elementor-widget-text-editor\" data-id=\"2d3693d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>a prospect discovers your publication and your online store thanks to the action of another user. This happens especially with publications that generate buzz. Nevertheless, shares, mentions or comments can create a viral post.  <\/p>\n<p>However, it&#8217;s good to know or remember that the organic approach doesn&#8217;t lead to high visibility.<\/p>\n<p>Depending on the format you use for your post (photo, video, link, status) you&#8217;ll only reach an average of 6% of your fans (See [a detailed Buffer study]<a href=\"https:\/\/buffer.com\/resources\/facebook-marketing-strategy\">(https:\/\/buffer.com\/resources\/facebook-marketing-strategy<\/a> on organic Facebook page strategies).<\/p>\n<p data-wpmeteor-wheel=\"true\">In fact, your publication runs the risk of blending into the crowd. So either create a buzz with high-quality content, or invest in targeted advertising. <\/p>\n<p><strong>See also: <a href=\"https:\/\/www.adenlab.com\/news\/developper-lengagement-sur-vos-reseaux-sociaux-3-strategies-a-adopter\/\">Developing audience engagement, 3 strategies to adopt<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you develop your audience on Facebook?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>Be consistent: it&#8217;s essential to have content that relates to your product or service. Build a communication strategy around your publication ideas. <\/li>\n<\/ol>\n<p>In this way, little by little, your e-commerce profile will become indispensable. We advise you to bet on videos. Very fashionable in recent months, they captivate and arouse the curiosity of Internet users.  <\/p>\n<ol start=\"2\">\n<li data-wpmeteor-wheel=\"true\">Focus on quality, not quantity: it&#8217;s better to have 500 people following and interacting with you than 10,000 phantom followers.<\/li>\n<\/ol>\n<p>What&#8217;s more, don&#8217;t post every day if you can&#8217;t guarantee the quality of your publication. The more irrelevant posts you make, the more Facebook will penalize you. <\/p>\n<ol start=\"3\">\n<li>\n<p>Filtering: when you schedule a publication, you can choose how your post is highlighted according to people&#8217;s interests and tastes.<\/p>\n<\/li>\n<li>\n<p>Create a schedule so you know when to post and how many posts you&#8217;ll have every week. Do this according to your target audience&#8217;s presence on social networks. <\/p>\n<\/li>\n<\/ol>\n<p>If you publish at midday when prospects are present at 6pm, it&#8217;s not good for your online store.<\/p>\n<ol start=\"5\">\n<li>\n<p>Be there. Respond to comments, whether positive or negative. Don&#8217;t bury your head in the sand. You need to respond to show your transparency.   <\/p>\n<\/li>\n<li>\n<p>Rely on influencers in your industry. They can bring you more visibility. <\/p>\n<\/li>\n<li>\n<p>If you can, invest. Pay for Facebook ads to reach your audience. Depending on your budget, make sure you&#8217;re visible on targeted profiles. Don&#8217;t forget to analyze the results to make any necessary adjustments.   <\/p>\n<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d17c8fe e-con-full category-data e-flex e-con e-child\" data-id=\"d17c8fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee88c32 elementor-widget elementor-widget-heading\" data-id=\"ee88c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Comparison with other bidding strategies such as Target CPA<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4965a elementor-widget elementor-widget-text-editor\" data-id=\"ee4965a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unlike Target CPA, which focuses on cost per acquisition, Target ROAS focuses on return on ad spend and conversion value. This difference is essential if you&#8217;re looking to increase revenue without increasing cost per conversion. <\/p>\n<p><strong>Important:<\/strong> Choosing between ROAS and CPA depends on your specific business objectives, whether to maximize sales or control costs.<\/p>\n<p>Understanding the differences between these strategies enables you to choose the one that best suits your business objectives.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the application of these methods, your online store can gain visibility on Facebook. However, if you want to ensure immediate visibility of your news on your networks, you&#8217;ll need to set aside a media budget and parameterize your audiences more effectively. <br \/><a href=\"https:\/\/www.adenlab.com\/en\/agence-sea-2-2\/\">Our SEA agency and our SEA experts <\/a>are at your disposal to implement your acquisition strategies and targeted advertising campaigns to support your efforts on your social networks.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Over the years, Facebook has proved its worth in terms of audience development. Given the number of users per year, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":24159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[84,85],"class_list":["post-22374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-remarketing-en","tag-social-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to build an audience on Facebook: foolproof techniques | Adenlab<\/title>\n<meta name=\"description\" content=\"Master the most reliable techniques to effectively grow your audience on Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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