{"id":22358,"date":"2025-06-12T09:42:29","date_gmt":"2025-06-12T09:42:29","guid":{"rendered":"https:\/\/www.adenlab.com\/build-engagement-on-your-social-networks-3-strategies-to-adopt\/"},"modified":"2025-11-06T13:34:34","modified_gmt":"2025-11-06T13:34:34","slug":"build-engagement-on-your-social-networks-3-strategies-to-adopt","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/build-engagement-on-your-social-networks-3-strategies-to-adopt\/","title":{"rendered":"Build engagement on your social networks: 3 strategies to adopt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22358\" class=\"elementor elementor-22358 elementor-20090\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> <\/script> <script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p>\n\n<p>With around two-thirds of French people (65%) using Facebook<a href=\"https:\/\/hootsuite-online-revenue.s3.amazonaws.com\/Digital_in_2018_Local_country_report\/DIGITAL_IN_2018_006_FRANCE_v1.02.pdf\">(Hootsuite, 2019<\/a>), the social network is unavoidable. And to make a difference, you need to invest in this channel intelligently. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Of course, animating your Facebook page is interesting, but<strong>engaging your audience<\/strong> will give you more credibility. To develop engagement and win the trust of prospects, you need to involve consumers and invite them into the discussion. <\/p>\n<p><strong>== See also: <a href=\"https:\/\/www.adenlab.com\/news\/remarketing-garantir-le-succes-de-vos-campagnes-grace-aux-audiences\/\">Remarketing campaigns: how to set up your audiences to guarantee success <\/a>==<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you create commitment and win the trust of consumers?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t fall into the numbers trap. 10,000 subscribers won&#8217;t do your e-commerce business any good if no one is talking to you. What&#8217;s important is that there&#8217;s a genuine discussion between your online store account and prospects.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3ec2c e-con-full category-data e-flex e-con e-child\" data-id=\"7d3ec2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66715da elementor-widget elementor-widget-heading\" data-id=\"66715da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Being on the same wavelength<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1480a41 elementor-widget elementor-widget-text-editor\" data-id=\"1480a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To create publications that work and generate interaction, analyze your audience&#8217;s tastes and interests. In keeping with your brand image and field of activity, present content that is likely to appeal. <\/p>\n<p>We need to find the right balance.<\/p>\n<p>For example, if your audience likes soccer and you create a publication around rugby, it will be difficult for them to share and comment.<\/p>\n<p>A publication based on their area of interest creates a discussion. Asking a question at the end of a publication encourages people to leave a comment. <\/p>\n<p>What&#8217;s more, to ensure the success of an online store and develop engagement, don&#8217;t hesitate to ask prospects what they want to see.<\/p>\n<p>Analyze the publications with the greatest impact to stay on this wave of engagement. Our advice is to focus on videos. It&#8217;s a type of content that arouses users&#8217; curiosity.  <\/p>\n<p>See also: <a href=\"http:\">Capturing your audience and finding the right themes<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5de6765 e-con-full category-data e-flex e-con e-child\" data-id=\"5de6765\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c212011 elementor-widget elementor-widget-heading\" data-id=\"c212011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Choosing the right platform<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a4995 elementor-widget elementor-widget-text-editor\" data-id=\"35a4995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To build community engagement, you need to be present in the right place at the right time. Depending on your audience and your target audience, choose the right social network: <\/p>\n<p>If you&#8217;re targeting businesses and the professional sector, it&#8217;s best to be active on Linkedin.<\/p>\n<p>For 18-25 year-olds, Instagram is your best ally.<br>Facebook&#8217;s core audience is aged 25-45: but it remains the network with the most active members.<\/p>\n<p>These social platforms should be chosen according to the type of speech and communication you want to work on.<\/p>\n<p>For example, for very fast interaction, Twitter is perfect. Thanks to the ease of tweeting, this platform enables high engagement. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fda21b5 e-con-full category-data e-flex e-con e-child\" data-id=\"fda21b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8502cd elementor-widget elementor-widget-heading\" data-id=\"b8502cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Being present<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed4b49 elementor-widget elementor-widget-text-editor\" data-id=\"0ed4b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to build engagement around your e-commerce site, regularity is your best weapon. Gradually, you&#8217;ll gain credibility and legitimacy. <\/p>\n<p data-wpmeteor-wheel=\"true\">Make sure your content distribution is well organized. An editorial plan is essential. It will enable you to anticipate and plan in advance the themes, types of content and publications to be disseminated.  <\/p>\n<p>Also read: <a href=\"https:\/\/www.adenlab.com\/news\/developper-son-audience-facebook\/\">Build your audience: foolproof techniques on Facebook<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our advice is to involve consumers as much as possible in order to develop engagement. Creating engaging texts makes people want to write a comment. Users will identify with what you have to say.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With around two-thirds of French people (65%) using Facebook(Hootsuite, 2019), the social network is unavoidable. And to make a difference, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":20094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[85],"class_list":["post-22358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-social-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Win Audience Trust on Social Media | Adenlab<\/title>\n<meta name=\"description\" content=\"Discover how to develop engagement on social networks to gain credibility and trust with your prospects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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