{"id":22353,"date":"2025-06-11T13:29:28","date_gmt":"2025-06-11T13:29:28","guid":{"rendered":"https:\/\/www.adenlab.com\/b2b-social-networks-what-strategies-can-your-company-adopt\/"},"modified":"2025-11-04T11:49:28","modified_gmt":"2025-11-04T11:49:28","slug":"b2b-social-networks-what-strategies-can-your-company-adopt","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/b2b-social-networks-what-strategies-can-your-company-adopt\/","title":{"rendered":"B2B social networks: What strategies can your company adopt?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22353\" class=\"elementor elementor-22353 elementor-19276\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> <\/script> <script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p>\n\n<p>According to the Francenum.gouv.fr study on the online presence of small and medium-sized businesses <em><strong>&#8220;the need for an online presence is understood: 94% of companies surveyed have now integrated the need to be on the Internet, and consider it useful for their business&#8221;.<\/strong><\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the widespread use of social networks and the Internet, companies are adapting to consumer habits. To be visible and make their mark on the market, companies need to be present in the right place at the right time. <\/p>\n<p>Taking on the competition also means having the right B2B strategy on social networks. In fact, for many companies, the questions keep coming up: where to start and how to go about it, how to communicate &#8230; <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can social networking help your business and your visibility on the web?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-wpmeteor-wheel=\"true\">According to the same study published on <a href=\"https:\/\/www.francenum.gouv.fr\/comprendre-le-numerique\/20-chiffres-cles-sur-la-presence-sur-internet-des-tpe-pme-en-2018\">Francenum.gouv.fr<\/a>, companies have many expectations when it comes to online visibility. Nevertheless, action is minimal. <strong>67% of companies declare that they are not taking any advertising action!<\/strong> Which is rather problematic given the business expectations of these same companies&#8230;<br>To reap the rewards of a digital presence, it&#8217;s important for your business to use inbound or outbound advertising methods. <\/p>\n<p>Among the various means of communication, social networks have a role to play in your customer acquisition or loyalty strategy. Social networks are real communication tools, accessible and more or less easy to use, with a number of advantages: <\/p>\n<ol>\n<li>Opportunity to use media and social networks to communicate brand image, corporate values and storytelling. This presence offers companies the opportunity to control their communication and e-reputation (an essential element when considering the new customer journey). <\/li>\n<li data-wpmeteor-wheel=\"true\">Create relevant content with real added value through an inbound marketing strategy. Businesses can establish themselves as experts in their market and become essential sources of information. <\/li>\n<li data-wpmeteor-wheel=\"true\">Customer relationship management and development. Having visibility on networks and maintaining exchanges on these platforms creates a relationship of trust and proximity between consumers and companies. This digital presence enhances the customer experience and can strengthen customer loyalty.  <\/li>\n<li>Gain new customers or acquire leads. Audience-targeted advertising and creative advertising have proven their effectiveness. You still need to make sure that your ad formats are appropriate.  <\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-19294\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Smart-Bidding-4-300x100.webp\" alt=\"\" width=\"300\" height=\"100\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Smart-Bidding-4-300x100.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Smart-Bidding-4.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><a class=\"kg-btn kg-btn-accent\" href=\"https:\/\/www.adenlab.com\/solution\/agence-analytics\/\">Drive your digital strategy with actionable, reliable data<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which networks do you use for your business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before diving headlong into all the existing social platforms, review your business objectives and then define the most suitable social networks where you need to be present.<\/p>\n<p>According to Content Marketing Institute :<\/p>\n<blockquote>\n<ul>\n<li>97% of companies are present on Linkedin<\/li>\n<li>87% are on Twitter, a network that encourages fast, instant communication<\/li>\n<li>86% on Facebook<\/li>\n<li>30% on Instagram<\/li>\n<\/ul>\n<\/blockquote>\n<p>For each platform and social network, the creation of your profile needs to be carefully thought out. Think about your target audience. <\/p>\n<p>For example, as a manufacturer, you may not see the point of having a Facebook page. And yet, your company needs to adapt to the habits of targeted profiles and be present in the right place. <\/p>\n<p>Your future target customer is a user like any other: it&#8217;s highly likely that he spends time on his Facebook or Instagram profile and will browse this social network several minutes a day.<\/p>\n<blockquote>\n<p>By the end of 2021, Facebook will have almost 40 million monthly active users in France.  <a href=\"https:\/\/infogram.com\/utilisateurs-facebook-france-1h0r6rw0nwnw4ek\">Infrogram<\/a><\/p>\n<\/blockquote>\n<div class=\"infogram-embed\" data-id=\"657aa9d6-09b0-4c95-a3ad-9b8c358f2632\" data-type=\"interactive\" data-title=\"Utilisateurs Facebook France  \"> <\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<p>These words need to be weighed up according to your audience and the consumers you&#8217;re targeting. If your industrial activity is aimed at young people and new start-ups, your company could leverage an Instagram or TikTok account. Indeed, this target group is present on this trendy network and spends hours discovering content from their &#8220;nearest and dearest&#8221; and their favorite companies.  <\/p>\n<p>This will make it easier to reach these audiences with targeted advertising.<\/p>\n<p>When thinking about your B2B digital strategy, ask yourself the right questions and adapt to your audience. What are their habits? What do they like? What social networks are they on?   <\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-19314 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Linkedin-for-Content-Marketing.webp\" alt=\"\" width=\"784\" height=\"428\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Linkedin-for-Content-Marketing.webp 784w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Linkedin-for-Content-Marketing-300x164.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Linkedin-for-Content-Marketing-768x419.webp 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>&#8220;Which social network is part of your marketing mix? &#8221;   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d17c8fe e-con-full category-data e-flex e-con e-child\" data-id=\"d17c8fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee88c32 elementor-widget elementor-widget-heading\" data-id=\"ee88c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Linkedin<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4965a elementor-widget elementor-widget-text-editor\" data-id=\"ee4965a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Linkedin is the social network for businesses.<br \/>For B2B communication, a professional Linkedin page for your company is more than recommended.<br \/>According to <a href=\"https:\/\/www.socialmediatoday.com\/\">Social Media Today<\/a>, <strong>610 million professionals are registered on LinkedIn worldwide, including over 19 million in France.<\/strong><\/p><p><img decoding=\"async\" class=\"alignleft wp-image-19325 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Linkedind-dans-le-monde.webp\" alt=\"\" width=\"2218\" height=\"1234\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Linkedind-dans-le-monde.webp 2218w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Linkedind-dans-le-monde-300x167.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Linkedind-dans-le-monde-1024x570.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Linkedind-dans-le-monde-768x427.webp 768w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Linkedind-dans-le-monde-1536x855.webp 1536w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Linkedind-dans-le-monde-2048x1139.webp 2048w\" sizes=\"(max-width: 2218px) 100vw, 2218px\" \/><\/p><figure class=\"kg-card kg-image-card kg-card-hascaption\"><figcaption>Official Linkedin map<a href=\"https:\/\/news.linkedin.com\/about-us#statistics\">(https:\/\/news.linkedin.com\/about-us#statistics)<\/a><\/figcaption><\/figure><p>For <em><a href=\"https:\/\/www.adenlab.com\/en\/services\/social-media-campaigns\/\">Develop your social campaigns on Linkedin<\/a><\/em> it&#8217;s here &#8230;<\/p><p data-wpmeteor-wheel=\"true\">Your company has the opportunity not only to make contact with strangers in your sector, but also to recruit sought-after profiles. The advantage here is to expand your circle and your network, develop your reputation and ensure your presence on the market. <br \/>Linkedin is digital word-of-mouth, but it&#8217;s also a platform for promoting your offers with highly targeted, qualified advertising.<\/p><p>In addition to communicating with users, highlight your latest products and news. Highlighting this information invites users to want to know more about you. You can also use the Linkedin Pulse function, which allows you to create articles and thus generate engagement around you.<\/p><p>To take things a step further, Linkedin offers companies the opportunity to invest in advertising. These campaigns should be integrated into your B2B strategy if you want to acquire new leads or work on your brand image.<\/p><p>An interesting and increasingly popular approach is to use influencers to spread the word about your brand or product.<br \/>Influencers on Linkedin are less well known than the Kardashian&#8217;s, but have important communities for your business.<br \/>You can find this type of profile directly on <a href=\"http:\/\/www.onalytica.com\/\">Onalytica<\/a>.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-19333 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Statistique-Re-seaux-Sociaux-BtoB.webp\" alt=\"\" width=\"455\" height=\"386\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Statistique-Re-seaux-Sociaux-BtoB.webp 455w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Statistique-Re-seaux-Sociaux-BtoB-300x255.webp 300w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/><\/p><p>In his article &#8220;<a href=\"https:\/\/www.adenlab.com\/ecommerce-retail\/\">D\u00e9finir votre strat\u00e9gie d&#8217;acquisition de leads&#8221; (Defining your lead acquisition strategy<\/a>), Emeric Lefort takes up several key concepts for your B2B actions. I recommend you read it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1abf00 e-con-full category-data e-flex e-con e-child\" data-id=\"c1abf00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17861ea elementor-widget elementor-widget-heading\" data-id=\"17861ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Twitter<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc24bcd elementor-widget elementor-widget-text-editor\" data-id=\"bc24bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The social network Twitter enables companies to communicate quickly and directly.<br>It&#8217;s strategic to use it for conferences, events or just to react to news. These elements require immediate action to generate interest. Your company needs to react &#8220;on the fly&#8221;.  <\/p>\n<p>With tweets, beyond communicating about your offer and your entity, you have the opportunity to take a stand on broader issues. To strengthen the link and identification with your company, highlight your values and the causes that are close to your heart. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-19344 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Staistique-Twitter.webp\" alt=\"\" width=\"599\" height=\"336\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Staistique-Twitter.webp 599w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Staistique-Twitter-300x168.webp 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\">\n<figcaption>In France 5.6 million subscribers and potential audience<\/figcaption>\n<\/figure>\n<p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7742655 e-con-full category-data e-flex e-con e-child\" data-id=\"7742655\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59794a9 elementor-widget elementor-widget-heading\" data-id=\"59794a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Facebook &amp; Instagram<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76ba68b elementor-widget elementor-widget-text-editor\" data-id=\"76ba68b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now belonging to the same group, Facebook and Instagram have similarities for showcasing your business and solidifying your online presence.<br>Why are these two networks important for creating a place for yourself in the market? According to a <a href=\"https:\/\/www.businessinsider.fr\/une-entreprise-sur-3-pas-de-site-internet-opportunite-marche-web\">Business Insider<\/a> study, <strong>&#8220;in 2017, one in three French companies with fewer than 250 employees still doesn&#8217;t have a website&#8221;.<\/strong><br>Take advantage of the lack of development of companies on these networks to become the forerunner in your industry.<br>It&#8217;s a fact: consumers are present on social networks. Don&#8217;t miss this opportunity to stay ahead of your competitors.<br>These two networks are the most widely used in the world.<br>You have a 99% chance of finding your target.  <\/p>\n<p>Two advantages to using Facebook and Instagram:<\/p>\n<ol>\n<li>The ability to create professional profiles. Through them, you can be more precise in terms of audience and have access to statistics on your publications. <\/li>\n<li>Humanize your approach with stories and Live: even if the aim of your B2B strategy is to sell, show that beyond digital there are humans with feelings who put themselves in the shoes of consumers.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-19355\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/top-re-seaux-sociaux-btob-300x130.webp\" alt=\"\" width=\"300\" height=\"130\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/top-re-seaux-sociaux-btob-300x130.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/top-re-seaux-sociaux-btob.webp 612w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can you differentiate yourself on social networks?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Faced with so many users, you might think it&#8217;s a closed territory. A space where you&#8217;ll never fit in. But that&#8217;s not true! It&#8217;s all about differentiating yourself and integrating your business identity into your publications. It&#8217;s not easy, and it takes consistency.    <\/p>\n<p> <\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\"> <\/div>\n<div class=\"kg-callout-text\">\ud83d\ude07 3 tips to implement now:<\/div>\n<\/div>\n<p> <\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Even if it&#8217;s a B2B approach, speak in a friendly, even funny tone. Don&#8217;t take yourself too seriously by using a solemn tone. Social networks forge links between consumers and companies. Don&#8217;t distance yourself from users.   <\/li>\n<li>Don&#8217;t scare people away with pop-ups, violent colors or spam. On the networks, the aim is to have a good time and interact with nice companies.   <img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-19363 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Unfollow-social-media.webp\" alt=\"\" width=\"434\" height=\"355\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Unfollow-social-media.webp 434w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Unfollow-social-media-300x245.webp 300w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/li>\n<li>Be consistent and offer coherent content that resembles your company. To make your mark, have a real identity. Depending on your resources and organization, you can focus on creativity and variety in your publications: videos, interviews, photos, montages, infographics, quotes, customer feedback, behind-the-scenes stories, teams&#8230; You&#8217;ve got carte blanche!  <\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>According to Marketing Charts, social media content and blog posts\/short articles are considered to be the most influential in the early stages of the buyer&#8217;s journey in building brand awareness. (&#8220;social media content (95%) and blog posts\/short articles (89%), have been found to be the highest performing at the beginning of the buyer&#8217;s journey in building brand awareness&#8221;). <\/p>\n<p>Put yourself in the consumer&#8217;s shoes: what do they need to know about you? What information would you like to have in their place? <\/p>\n<p>As a guide, here are the best times to post :<\/p>\n<blockquote>\n<p>LinkedIn: from 7am to 8am then from 5pm to 6pm<br>Twitter: at 3pm then from 5pm to 6pm<br>Facebook: at 9am, 1pm and 3pm<br>Instagram: from 8am to 9am and 5pm<\/p>\n<\/blockquote>\n<p><strong>Bonus<\/strong>: lunchtime is always a good time to post. While eating or after lunch, the reflex of many people is to consult the networks. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What steps do you need to take to develop your visibility and B2B strategy on social networks?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-554ea47 e-con-full category-data e-flex e-con e-child\" data-id=\"554ea47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a15df elementor-widget elementor-widget-heading\" data-id=\"a5a15df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Determining objectives<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e2fae elementor-widget elementor-widget-text-editor\" data-id=\"80e2fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>What is the purpose of your social networking presence?<\/li>\n<li>Expand your network?<\/li>\n<li>Gain visibility?<\/li>\n<li>New customers?<\/li>\n<li>Generate leads?<\/li>\n<li>Successful new collaborations?<\/li>\n<\/ul>\n<p>Answer these questions. But above all, be precise. Define numbers and durations (in weeks, months or years). This approach enables you to tailor the actions you take to achieve your objectives. For example, if you want to win leads or increase your visibility, the communication and tasks are different.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4dcc8c e-con-full category-data e-flex e-con e-child\" data-id=\"d4dcc8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1061a elementor-widget elementor-widget-heading\" data-id=\"2a1061a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Define your personas<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd6086 elementor-widget elementor-widget-text-editor\" data-id=\"cdd6086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Who is the target audience for your offer? Who are the people your company wants to reach? Who is the perfect profile for your business?  <\/p>\n<p>To have a successful presence on social networks, you need to know your target&#8217;s tastes, interests, connection times, professional activity&#8230; The more criteria you have, the more effective your B2B strategy will be.<\/p>\n<p>For example, creating a persona allows you to identify the perfect times to broadcast your message. If your target is 24-35 year-olds, consider that these are people who work all day. They&#8217;re not (or not very) connected on social networks during working hours. It&#8217;s not part of their daily routine.<br>But that&#8217;s not true if you&#8217;re reaching people who work in the web, digital and marketing sectors. The use of social networks will then be frequent in these sectors.    <\/p>\n<p>In our article on audience strategies, you&#8217;ll find the Persona section and examples.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1f56bb e-con-full category-data e-flex e-con e-child\" data-id=\"b1f56bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac1fb6 elementor-widget elementor-widget-heading\" data-id=\"6ac1fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Be present on a regular basis<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4054333 elementor-widget elementor-widget-text-editor\" data-id=\"4054333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many company accounts are inactive. In your B2B strategy, if you can&#8217;t manage several accounts, limit yourself to one, or even two maximum. It&#8217;s wiser to do less and do it well than to do too much and get no results.  <\/p>\n<p>Depending on your objectives, in a B2B strategy, if you have to make a choice:<br>Linkedin has the capacity to generate leads and open up new opportunities. Proximity to the network and recommendations have a real power to build trust. 40% of people use Linkedin to find out more about companies and their reputations.  <\/p>\n<p>Twitter is an effective lever, because the tweets are quick and spontaneous. Users have the impression of communicating with companies that are real, transparent and close to Internet users. It&#8217;s a far cry from overworked content that consumers can&#8217;t identify with.  <\/p>\n<p>Facebook has a very large market. Everyone has Facebook today. You can share all kinds of content. Nevertheless, depending on your sector of activity, it may make more sense for your business to be on Instagram (which has the advantage of presenting your offer as a virtual shop window).   <\/p>\n<p>If you&#8217;re looking to generate leads to boost sales, create a newsletter. Sending e-mail keeps you in touch with consumers. According to 2016&#8217;s The State of Pipeline Marketing Report, e-mail is the channel most used by B2B marketers. Even if you have to be different, look at what works.   <\/p>\n<p>If professionals use this means of communication, the results and benefits should be interesting.<br>Gaining the trust of Internet users to communicate their e-mail address is the only obstacle to lead acquisition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a77ea1b e-con-full category-data e-flex e-con e-child\" data-id=\"a77ea1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46e943e elementor-widget elementor-widget-heading\" data-id=\"46e943e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Creating an editorial calendar<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5131e0 elementor-widget elementor-widget-text-editor\" data-id=\"e5131e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>What type of content do you create?<\/li>\n<li>When to post it?<\/li>\n<li>Where?<\/li>\n<li>What&#8217;s the legend?<\/li>\n<li>Integrate #?<\/li>\n<\/ol>\n<p>The creation of an editorial calendar brings rigor to the publication of content. Optimize production and improve organization. Having ideas in advance enables you to anticipate production and automate publications.<br>These tools save considerable time. Examples include<strong>Hootsuite<\/strong>, <strong>Buffer<\/strong>, <strong>SociallyMap<\/strong> and <strong>CoSchedule<\/strong>.<br>Depending on your needs, they all have different functionalities and interfaces:   <\/p>\n<p> <\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\"> <\/div>\n<div class=\"kg-callout-text\">\ud83d\ude07 Buffer can manage multiple accounts. Prepare publications directly through this tool and schedule them according to your calendar. <\/div>\n<\/div>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\"> <\/div>\n<div class=\"kg-callout-text\">\ud83d\ude07 Hootsuite, in addition to planning, presents analyses concerning publication times, audience and popular content.<\/div>\n<\/div>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\"> <\/div>\n<div class=\"kg-callout-text\">\ud83d\ude07 Thanks to RSS feeds, SociallyMap automatically publishes news about your site on social networks.<\/div>\n<\/div>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\"> <\/div>\n<div class=\"kg-callout-text\">\ud83d\ude07 Finally, CoSchedule is easy to use and has everything you need to manage social networks. Its little plus is the republishing option. It allows you to put forward quality content at the best time (defined according to the presence of subscribers).  <\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating an effective B2B strategy requires asking the right questions at the right time. It&#8217;s not just a matter of creating an account and waiting. Your company needs to take certain actions to differentiate itself, build a digital presence and become a force to be reckoned with.  <\/p>\n<p>All our teams are available to discuss with you and propose an appropriate strategy for your social networks and <a href=\"https:\/\/www.adenlab.com\/en\/services\/social-media-campaigns\/\">social media campaigns<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1b1c1b e-con-full category-data e-flex e-con e-child\" data-id=\"e1b1c1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5287a12 elementor-widget elementor-widget-heading\" data-id=\"5287a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Our services<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec22a5 elementor-widget elementor-widget-text-editor\" data-id=\"9ec22a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adenlab combines data analysis, software and automation<br \/>to boost your company&#8217;s growth and profitability across all online sales channels.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bb65f6 e-con-full category-data e-flex e-con e-child\" data-id=\"4bb65f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76aefbd elementor-widget elementor-widget-heading\" data-id=\"76aefbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Explore our expertise<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-093da46 e-con-full category-data e-flex e-con e-child\" data-id=\"093da46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c75b1 elementor-widget elementor-widget-text-editor\" data-id=\"f2c75b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.adenlab.com\/services\/campagne-sponsorisees-sea\/\">Google Ads sponsored campaigns<\/a><\/p>\n<p><a href=\"https:\/\/www.adenlab.com\/services\/campagne-sponsorisees-sea\/\">Bing &amp; Microsoft Ads sponsored campaigns<\/a><\/p>\n<p data-wpmeteor-wheel=\"true\"><a href=\"https:\/\/www.adenlab.com\/services\/referencement-naturel-seo\/\">Ecommerce &amp; transactional SEO<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e244a03 e-con-full category-data e-flex e-con e-child\" data-id=\"e244a03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5d2a9 elementor-widget elementor-widget-text-editor\" data-id=\"5a5d2a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.adenlab.com\/services\/campagne-sociales-sma\/\">Social Ads campaigns on Instagram, Facebook, Pinterset, Tiktok, Linkedin&#8230;<\/a>\n\n<a href=\"https:\/\/www.adenlab.com\/services\/campagne-sociales-sma\/\">Social Shopping &amp; Social Ads<\/a>\n\n<a href=\"https:\/\/www.adenlab.com\/en\/services\/consulting-digital-training\/\">Strategic and operational consulting<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a17678 e-con-full category-data e-flex e-con e-child\" data-id=\"7a17678\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ad13a elementor-widget elementor-widget-text-editor\" data-id=\"f2ad13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.adenlab.com\/services\/data-tech\/\">Advanced analytics &amp; branding plan<\/a>\n\n<a href=\"https:\/\/www.adenlab.com\/services\/data-tech\/\">Optimization of product flows and catalog distribution<\/a>\n\nStraker* catalog: actionable catalog data\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>According to the Francenum.gouv.fr study on the online presence of small and medium-sized businesses &#8220;the need for an online presence [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":19280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,75],"tags":[85],"class_list":["post-22353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-trends","tag-social-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B social networks: What strategies can your company adopt? | Adenlab<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez des strat\u00e9gies efficaces pour les r\u00e9seaux sociaux\u202fB2B\u202f: booster votre visibilit\u00e9, g\u00e9n\u00e9rer des leads et engager votre audience avec l\u2019expertise\u202fAdenlab.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/b2b-social-networks-what-strategies-can-your-company-adopt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B social networks: What strategies can your company adopt?\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez des strat\u00e9gies efficaces pour les r\u00e9seaux 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