{"id":22345,"date":"2025-06-12T08:03:45","date_gmt":"2025-06-12T08:03:45","guid":{"rendered":"https:\/\/www.adenlab.com\/guide-to-facebook-ads-for-ecommerce\/"},"modified":"2025-11-05T13:50:45","modified_gmt":"2025-11-05T13:50:45","slug":"guide-to-facebook-ads-for-ecommerce","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/guide-to-facebook-ads-for-ecommerce\/","title":{"rendered":"Guide to Facebook Ads for Ecommerce"},"content":{"rendered":"\t\t
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Increase your sales with Facebook remarketing and targeting campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ensuring your visibility on social networks is no longer an issue, but a necessity for developing your “physical” or “digital” business.<\/p>\n

Whether you need to raise your profile, launch a new product, generate more contacts for your sales force or simply sell more, you’ll need to use one or more social platforms to communicate and achieve your goal.<\/p>\n

In just a few years Facebook alone has gathered over 35 million users in France 2018 (Source: Journal du Net)<\/a>, Linkedin 16 million (Source:Blog du Moderateur<\/a>), Instagram 17 million, Pinterest 7.9 million, in France alone.<\/p>\n

Your message needs to be sent at the right time, to the right people, where they are: on social networks.<\/p>\n

See also: Guarantee the success of your sponsored campaigns with targeting, remarketing and your audiences<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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facebook ads<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Develop high-performance Facebook campaigns and leverage remarketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our guide will help you determine qualified audiences, launch the most effective campaigns and use the subtleties of Facebook’s advertising platform. So you can be visible on Facebook, Instagram, Messenger, mobile and desktop… <\/p><\/div>

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Developing your visibility through Facebook campaigns is a fairly straightforward and easy objective. However, I can imagine that it’s not your main objective. <\/p>

In any case, it shouldn’t be if you want to develop your sales or increase the number of qualified leads you need for your business: you’ve heard me right, your main objective is more sales-oriented than “visibility”.<\/p>

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So if you’re an e-merchant or a brand, this content is for you!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Facebook tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Have you got to grips with the Facebook tools available to savvy marketers? We’ve listed the three essential tools for managing your accounts and campaigns. In the second part of this guide, we’ll take you through the steps involved in launching and optimizing your campaigns. <\/p><\/div>

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Facebook has made several tools available for managing your activities on their platforms; and I strongly advise you to set them up.<\/p>

What tools are we talking about? You’ve probably already created a Facebook Page for your Fans, and that’s all to the good, but the tools I’m talking about that you need to create or set up are the following: <\/p>

The Business Manager<\/strong>
The Pixel<\/strong>
Catalog<\/strong><\/p>

If the 3 elements above don’t mean anything to you, I suggest you read on, or contact us so we can work together ( Social Ads campaign solutions and management<\/a>).<\/p>

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THE BUSINESS MANAGER :<\/strong><\/p>

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Facebook Business Manager navigation<\/em><\/figcaption><\/figure>

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If you’re used to sponsoring your posts from your Business Page, you may not have used or created a Business Manager
You can go directly to business.facebook.com<\/a><\/p>

The Business Manager is the advertiser’s tool for the entire Facebook marketing suite.<\/p>

From the Business Manager, you can manage all your resources, including Facebook campaigns, audiences, catalogs and pixels, as well as collaborate with partners and team members.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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THE FACEBOOK PIXEL<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Facebook pixel is the piece of code that lets you analyze, track and, above all, parameterize your audiences in your Business Manager. It’s the equivalent of Google’s Analytics tracking. <\/p>

Thanks to it, you’ll also find new Analytics dashboards in your Business Manager.<\/p>

Installing the Facebook pixel is based on the same principle as for Google Analytics. All you have to do is install it on every page of your site. <\/p>

A few more parameters are certainly worth considering, especially if you’re making sales and analyzing your conversions or download forms.<\/p>

Once installed, your pixel will enable you to analyze the performance of your campaigns, as well as create remarketing campaigns to ensure that your future customers see your ads.<\/p>

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CATALOGUE<\/strong><\/p>

The Facebook catalog can be found in your Business Manager. It is one of your resources for future advertising campaigns. <\/p>

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Catalog integration can be as simple as adding products to a Google spreadsheet, via a Marketplace or Google Shopping feed, or by connecting your e-commerce platform to the Business Manager.<\/p>

We often use the Google Shopping \/ Merchant Center feed to integrate all our e-commerce customers’ products.<\/p>

Products are often not accepted the first time, and it is essential to create automatic rules to parameterize the flow.<\/p>

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Import your Catalog into Facebook’s Business Manager<\/em><\/figcaption><\/figure>

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You can find the details of our optimizations in our article “How to go from 140,000 rejected products to 100% of accepted products in the Business Manager’s Facebook catalog”.<\/a><\/p>

Phew… the Business Manager, Pixel and Catalogue are installed!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Audiences: Target qualified prospects on Facebook platforms!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Have you analyzed your audiences on Facebook or Google? Will you need your CRM data to work on your Facebook audiences and targeting? We’ll answer these questions too, and explain the important steps involved in segmenting two main types of audience to exploit in your campaigns. In the third part, we’ll recommend a number of different ad types to help you sell your products. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DISTINGUISH BETWEEN PROSPECTS AND TYPICAL CUSTOMERS<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Working on your audiences is a decisive element in the management of all your Facebook, Instagram, Messenger and other social platform campaigns. Of course, this also applies to Adwords campaigns on Google and its networks (Display, Youtube, etc.). <\/p>

The Audience represents your customers, your prospects! It’s a pillar of your strategy, and a distinguished performance lever if audiences are well parameterized. <\/p>

To do this, we have distinguished two main categories of audience:<\/p>

The “known”<\/strong>: who have already visited your site and interacted with different pages.<\/p>

Prospects”<\/strong>: who have never been to your site and may not know your brand.<\/p>

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Close the loop of the sales cycle with your \"known\" Audiences <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLet’s start with audiences who have a faster purchase potential and would be likely to convert better;\n\nSo I’m going to talk about the “known” audiences<\/strong> on which we’ll launch remarketing campaigns and use dynamic ads to offer them a personalized format;\n\nIn this audience category, we can segment by the type of action performed on your site:\n
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  1. those who have already bought<\/li>\n \t
  2. those who abandoned their basket<\/li>\n \t
  3. those who have visited a certain number of pages<\/li>\n \t
  4. those who visited specific categories<\/li>\n \t
  5. those who have consulted your tutorials or blog posts (and haven’t bought yet)<\/li>\n \t
  6. those who participated in contests or events on your Facebook page<\/li>\n \t
  7. those who follow your Facebook or Instagram page<\/li>\n \t
  8. Your former customers, older than 6 months for example<\/li>\n \t
  9. Your customers from your CRM database<\/li>\n<\/ol>\n\"\"\n
    Create a Custom Audience on Facebook Business Manager<\/em><\/figcaption><\/figure>\n \n\nTo “close the loop” on your sales, we’ll start with two types of audience creation:\n\nCustomer file<\/strong>\nBy importing your customer data (email, surname, first name, etc.), you can create audience lists from your CRM database.\n\nSome of our customers haven’t segmented their base and can’t distinguish between a VIP customer and an old customer who needs to be relaunched with an attractive offer.\n\nWebsite traffic<\/strong>\nBased on your website traffic, there are many ways to segment your audience.\n

    In any case, I’m going to suggest that you activate the most important and most effective audience in terms of conversion, since it’s a matter of relaunching Internet users who haven’t finished their order and have left the conversion tunnel without buying your product or service (arrrrggggg!! why didn’t he buy … my offer is so top !!!!!).<\/p>\n

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    Audience creation for “Dropouts<\/em><\/figcaption><\/figure>\n \n\nJust a reminder: the “addTocart” function (= “add to cart”) requires that your Pixel be properly configured and that it identify the various interactions on your Ecommerce site:\n\n\"\"\n\nWith the “Abandonist” audience, the challenge is to close the loop in the buying cycle of your “volatile”, “indecisive” customers, always distracted by Instagram or Facebook Stories, a message on WhatsApp, an incongruous call, an email from your colleague, a text from your children… In short, life as it is…\n