{"id":22135,"date":"2025-06-12T07:45:59","date_gmt":"2025-06-12T07:45:59","guid":{"rendered":"https:\/\/www.adenlab.com\/google-shopping-optimize-your-end-of-year-shopping-campaigns\/"},"modified":"2025-11-04T12:38:56","modified_gmt":"2025-11-04T12:38:56","slug":"google-shopping-optimize-your-end-of-year-shopping-campaigns","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/google-shopping-optimize-your-end-of-year-shopping-campaigns\/","title":{"rendered":"Google Shopping: optimize your end-of-year shopping campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22135\" class=\"elementor elementor-22135 elementor-19784\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> <\/script> <script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s time to get ready for Christmas! Did you know that 8 out of 10 consumers worldwide use Google to get inspiration and information for their end-of-year shopping? What&#8217;s more, this year 58% of them plan to buy more online than in previous years. So, if you don&#8217;t want to miss out on a great opportunity for growth, discover the essential steps for optimizing your product feed on Google Shopping. Spoiler: anticipation is key!    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Merchant Center: how to optimize your product flow for Google Shopping campaigns?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3ec2c e-con-full category-data e-flex e-con e-child\" data-id=\"7d3ec2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66715da elementor-widget elementor-widget-heading\" data-id=\"66715da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1 - Check your product flow configuration<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1480a41 elementor-widget elementor-widget-text-editor\" data-id=\"1480a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the creation of your <a href=\"https:\/\/www.adenlab.com\/news\/optimisation-flux-google-shopping\/\">Google product feed<\/a>, the golden rules are:<br>Categorize your products in a relevant and rigorous manner<br>Remember to include all product variants with the correct attributes and GTIN code<br>Make sure that prices and currency are the same as on your landing page<br>And don&#8217;t include any promotional text in your product title or images.<\/p>\n<p>If this is the first time you&#8217;ve launched a <a href=\"https:\/\/www.adenlab.com\/news\/campagnes-google-shopping\/\">Google Shopping campaign<\/a>, the best advice we can give you to optimize your campaign is to make all your settings beforehand. To do this : <\/p>\n<ol>\n<li>Two weeks before launching your campaign: import a test feed<\/li>\n<li>Then check that everything is working properly and adjust if necessary.<\/li>\n<li>If you wish to modify your logo, you should also do so early, as it may take a few days to validate it.<\/li>\n<li>Finally, one week before the launch of your campaign: integrate the new feed<\/li>\n<\/ol>\n<p>Please note: promotional campaigns are examined on the same day, but sometimes the analysis takes up to 72 hours, especially during peak periods such as the festive season. So once again, if you don&#8217;t want to leave anything to chance: an-ti-ci-pez! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5de6765 e-con-full category-data e-flex e-con e-child\" data-id=\"5de6765\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c212011 elementor-widget elementor-widget-heading\" data-id=\"c212011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2 - Optimize the content of your product flow<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a4995 elementor-widget elementor-widget-text-editor\" data-id=\"35a4995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Writing the title<\/strong>: To give your ad the best possible chance of converting, here are a few essentials:<\/p>\n<ol>\n<li>propose a clear, concise title<\/li>\n<li>detail your product&#8217;s main attributes (name, type, color, characteristic or reference&#8230;)<\/li>\n<li>and put the most important ones first!<\/li>\n<\/ol>\n<p><strong>Product type presentation<\/strong>: We recommend that you describe the elements of your products precisely for your entire catalog.<br>Don&#8217;t hesitate to enrich your feed with the &#8220;Google product category&#8221; attribute: if you don&#8217;t, Google will generate it automatically.<\/p>\n<p><strong>Googlebot<\/strong>: Your ecommerce site also needs to be well optimized and categorized! That&#8217;s why we advise you to check the crawlability of your landing pages and images by Google robots, by consulting the robots.txt file. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Ads: examine the structure of your Shopping campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d17c8fe e-con-full category-data e-flex e-con e-child\" data-id=\"d17c8fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee88c32 elementor-widget elementor-widget-heading\" data-id=\"ee88c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1 - Prepare your campaign in advance<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4965a elementor-widget elementor-widget-text-editor\" data-id=\"ee4965a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We can&#8217;t stress this enough: to avoid any last-minute hazards and benefit from the full power of a well-planned campaign, we advise you to :<\/p>\n<ol>\n<li>Activate campaigns and set an appropriate start date at least one week before launch.<\/li>\n<li>Don&#8217;t modify your ads at the last minute: if you do, they&#8217;ll automatically be sent back for review!<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d869781 e-con-full category-data e-flex e-con e-child\" data-id=\"d869781\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-693ae12 elementor-widget elementor-widget-heading\" data-id=\"693ae12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2 - Optimize priority settings for standard shopping campaigns<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9dfb8f elementor-widget elementor-widget-text-editor\" data-id=\"c9dfb8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did you know that Smart Shopping campaigns have priority over Standard Shopping campaigns? In fact, optimization via priorities on Shopping campaigns can only be applied to Standard Shopping campaigns and not to Smart Shopping campaigns. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common problems with accounts and items<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 3\" class=\"bloc-separator darkblue \">\n<p>If you are having problems setting up your Christmas campaigns on Google Shopping, they may be due to :<\/p>\n<\/div>\n<p> <\/p>\n<ol>\n<li>Inconsistencies (or missing information) in prices, shipping costs or taxes<\/li>\n<li>The impossibility of purchasing for some or all users<\/li>\n<li>Image overlay (e.g. promotional text in the product photo)<\/li>\n<li>Failure to comply with the Google Shopping policy<\/li>\n<\/ol>\n<p>If you&#8217;re having trouble setting up your end-of-year campaigns, contact Google support or your Google contact. They&#8217;ll help you solve the problem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Need help with your Google Shopping Christmas campaigns? Save time! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c27d1d elementor-widget elementor-widget-text-editor\" data-id=\"0c27d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can also gain in efficiency and stop wasting time on subjects that you can leave to a team of experts: contact us, we&#8217;ll be happy to provide you with our know-how to maximize your Christmas sales thanks to perfectly optimized Google Shopping campaigns!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It&#8217;s time to get ready for Christmas! Did you know that 8 out of 10 consumers worldwide use Google to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":24175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[82],"class_list":["post-22135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-shopping-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Shopping: optimize your end-of-year shopping campaigns | Adenlab<\/title>\n<meta name=\"description\" content=\"Get ready for the year\u2011end rush with Google Shopping: learn how to optimise your product feed, campaign structure and common pitfalls so you capture more Christmas sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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