{"id":22131,"date":"2025-06-12T06:57:49","date_gmt":"2025-06-12T06:57:49","guid":{"rendered":"https:\/\/www.adenlab.com\/fourth-quarter-how-to-develop-and-exploit-your-audiences\/"},"modified":"2025-11-04T11:58:47","modified_gmt":"2025-11-04T11:58:47","slug":"fourth-quarter-how-to-develop-and-exploit-your-audiences","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/fourth-quarter-how-to-develop-and-exploit-your-audiences\/","title":{"rendered":"Fourth quarter: how to develop and exploit your audiences?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22131\" class=\"elementor elementor-22131 elementor-19704\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> <\/script><br><script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p>\n<p><strong>Businesses<\/strong> are growing, and visits to<strong> e-commerce<\/strong> sites explode in the<strong> fourth quarter<\/strong>. During these last three months of the year, good <strong>remarketing<\/strong> techniques and <strong>targeting<\/strong> are essential for visibility. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What to do? Why do we pay more attention in the <strong>fourth quarter <\/strong>? What are the factors to take into account to make the difference?  <\/p>\n<p>See also: <a href=\"https:\/\/www.adenlab.com\/news\/remarketing-garantir-le-succes-de-vos-campagnes-grace-aux-audiences\/\">Guarantee the success of your sponsored campaigns with targeting, remarketing and your audiences<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Boost your sales in the 4th quarter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3ec2c e-con-full category-data e-flex e-con e-child\" data-id=\"7d3ec2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66715da elementor-widget elementor-widget-heading\" data-id=\"66715da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Stronger shopper demand at the end of the year<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1480a41 elementor-widget elementor-widget-text-editor\" data-id=\"1480a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The fourth quarter corresponds to the months from September to December. During this period, Internet users are doing more product research, and your audience and traffic will increase. <\/p>\n<p>That&#8217;s why your targeting needs to be extremely well thought-out, and your digital communication needs to be effective.<\/p>\n<p>With the arrival of the cold and bad weather, and especially the festive season, consumers are spending more time in front of their screens (computers and mobiles).<\/p>\n<p>The seasons motivate us to change our wardrobe or make changes at home. Find family gifts or prepare orders for sales or Black Friday;<br>It&#8217;s the perfect time to be visible and present to meet demand. <\/p>\n<p><strong>November and December are the most important gift-buying months of the year, and the search for gifts begins as early as the beginning of October.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-19732\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Capture-d-e-cran-2019-10-29-a-11.55.04.webp\" alt=\"\" width=\"535\" height=\"393\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Capture-d-e-cran-2019-10-29-a-11.55.04.webp 535w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Capture-d-e-cran-2019-10-29-a-11.55.04-300x220.webp 300w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/p>\n<p>Mintel 2018<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Important dates at the end of the year<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From September to December, there are several major events to boost sales: Halloween, New Year&#8217;s Eve, Black Friday and Cyber Monday.<br>This is a time when consumer spending is at its peak. It&#8217;s essential to create communication campaigns and target your audiences. <\/p>\n<p>If we talk about Black Friday alone, we should remember:<\/p>\n<ol>\n<li>growing French interest in the event<\/li>\n<li>Black Friday didn&#8217;t slow Christmas growth in December 2018<\/li>\n<li>Mobile accounted for 69% of the traffic for clothing websites during Black Friday and Cyber Monday<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-19747\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Capture-d-e-cran-2019-10-29-a-12.04.29.webp\" alt=\"\" width=\"948\" height=\"248\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Capture-d-e-cran-2019-10-29-a-12.04.29.webp 948w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Capture-d-e-cran-2019-10-29-a-12.04.29-300x78.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Capture-d-e-cran-2019-10-29-a-12.04.29-768x201.webp 768w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/p>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\">\n<figcaption>Evolution of Black Friday and sales from 2017 to 2018<\/figcaption>\n<\/figure>\n<p> <\/p>\n<p>To keep up with the competition, one of our tips is also to review your keyword targeting and the themes you want to cover.<\/p>\n<p>Consumers conduct new searches and are more likely to buy your products.<\/p>\n<p>Why not combine your audience parameters with keywords such as &#8220;Christmas gift ideas&#8221;, &#8220;black friday promotions&#8221; or &#8220;50% cyber monday&#8221;.<\/p>\n<p> <\/p>\n<p>See also: <a href=\"https:\/\/www.adenlab.com\/news\/remarketing-garantir-le-succes-de-vos-campagnes-grace-aux-audiences\/\">Guarantee the success of your sponsored campaigns with targeting, remarketing and your audiences<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The power of remarketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During these end-of-year months, you need to implement a remarketing strategy.<br>You need to re-engage Internet users who perform a certain number of actions on your site.<\/p>\n<p>Without the act of buying, the prospects who came to your site must not forget your existence. and be visible as soon as your prospect is ready to buy. <\/p>\n<p>Your online store needs to establish itself as the expert in your industry. With Facebook Ads and Google Ads, you can easily target these pre-qualified audiences, who mustn&#8217;t forget you. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Be responsive to ensure the customer experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c27d1d elementor-widget elementor-widget-text-editor\" data-id=\"0c27d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The biggest orders arrive during Black Friday and the month of December. As demand increases, e-tailers need to be ready. Black Friday isn&#8217;t just about sales on the day.  <\/p>\n<p>The effect of this event lasts over time: we&#8217;re no longer talking about a day, but rather a week of promotion. All these factors need to be taken into account if you are to have enough stock on hand for the boxes \ud83d\ude09 <\/p>\n<p>Purchases can also be extremely well thought-out. Some consumers spot before and then buy during promotions. We need to take advantage of this practice with remarketing on Google and Facebook.  <\/p>\n<p>They need to see the product, but also feel that it&#8217;s an exceptional offer that won&#8217;t be repeated. The fear of not taking advantage of the discount motivates them to buy. <\/p>\n<p>See also: <a href=\"https:\/\/www.adenlab.com\/use-case\/facebook-catalogue\/\">Create a Dynamic campaign with products from your catalog on Facebook.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During the fourth quarter, e-tailers have great sales opportunities. To be successful, it&#8217;s essential to have well-configured remarketing campaigns and target audiences. <\/p>\n<p> <\/p>\n<p>Our team is available to discuss and support you at these strategic moments of the year. We&#8217;ll be happy to discuss your SEA strategies, and you&#8217;ll benefit from the expertise of a <a href=\"https:\/\/www.adenlab.com\/en\/agence-sea-2-2\/\">Google Partner Premier-certified SEA agency, specialized in e-commerce campaigns.<\/a> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Businesses are growing, and visits to e-commerce sites explode in the fourth quarter. During these last three months of the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":24172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[84,77,82],"class_list":["post-22131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-remarketing-en","tag-search-en","tag-shopping-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fourth quarter: how to develop and exploit your audiences? | Adenlab<\/title>\n<meta name=\"description\" content=\"Find out how to develop and leverage your audiences to strengthen your campaigns and generate more conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/fourth-quarter-how-to-develop-and-exploit-your-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fourth quarter: how to develop and exploit your audiences?\" \/>\n<meta property=\"og:description\" content=\"Find out how to develop and leverage your audiences to strengthen your campaigns and generate more conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adenlab.com\/en\/fourth-quarter-how-to-develop-and-exploit-your-audiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Adenlab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Adenlab.Agency\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T06:57:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T11:58:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944760-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1349\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Adenlab Adenlab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adenlab\" \/>\n<meta name=\"twitter:site\" content=\"@adenlab\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adenlab Adenlab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fourth quarter: how to develop and exploit your audiences? 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