{"id":22127,"date":"2025-06-12T04:47:11","date_gmt":"2025-06-12T04:47:11","guid":{"rendered":"https:\/\/www.adenlab.com\/youtube-an-advertising-channel-for-ecommerces\/"},"modified":"2025-11-06T07:46:49","modified_gmt":"2025-11-06T07:46:49","slug":"youtube-an-advertising-channel-for-ecommerces","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/youtube-an-advertising-channel-for-ecommerces\/","title":{"rendered":"Youtube: An advertising channel for Ecommerces?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22127\" class=\"elementor elementor-22127 elementor-19411\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> <\/script> <script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google launched its Shopping ads on YouTube a few years ago. And just a few weeks ago the Shopping ads were extended: <\/p>\n<p><strong>1. In the Youtube news feed<\/strong><br><strong>2. To YouTube search results<\/strong><\/p>\n<p>This is becoming increasingly interesting for ecommerce advertisers, who will have more options and more space to promote their products via a Shopping feed!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Youtube and videos: sales vectors!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-wpmeteor-wheel=\"true\">Why is YouTube, in particular, so important for Ecommerces? Well, according to Google**, &#8220;nearly two-thirds of shoppers say online video gave them ideas and inspiration for their purchase&#8221;, and of those, &#8220;90% say they discovered new products and brands via YouTube&#8221;. <\/p>\n<p>** <a href=\"https:\/\/blog.google\/products\/ads\/gift-giving-ideas\/\">Inspire shoppers with Gift Ideas: Check list by Google<\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-19423 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/achat-et-vide-o-en-ligne.webp\" alt=\"\" width=\"272\" height=\"249\"><\/p>\n<p>ROI strategies for e-commerce are essential, and controlling the cost of acquiring a new customer is often the key to success. This is why &#8220;Product&#8221; formats and the use of <a href=\"https:\/\/www.adenlab.com\/news\/optimisation-flux-google-shopping\/\">shopping feeds<\/a> for acquisition campaigns are often the most suitable. <\/p>\n<p>With its new options, Google offers merchants an additional lever.<br>Coupled with an appropriate audience strategy, and a bidding strategy consistent with the merchant&#8217;s objectives, the format is worth testing!<\/p>\n<p>It&#8217;s an option for reaching consumers when and where they&#8217;re most likely to <strong>&#8220;webvitrine&#8221;<\/strong>;).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-19431\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/shoppingads-Youtube-1-146x300.gif\" alt=\"\" width=\"146\" height=\"300\"><\/p>\n<p>Please note that this is not <a href=\"https:\/\/www.adenlab.com\/news\/remarketing-garantir-le-succes-de-vos-campagnes-grace-aux-audiences\/\">Retargeting<\/a>, as the display of Shopping ads depends on the user&#8217;s searches and interests.<br>In the example above, a user doing video searches on this or that shoe or on running could be exposed to ads. And it&#8217;s the Puma brand whose ads are displayed <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What other advertising formats on Youtube are suitable for Ecommerces?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d17c8fe e-con-full category-data e-flex e-con e-child\" data-id=\"d17c8fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee88c32 elementor-widget elementor-widget-heading\" data-id=\"ee88c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Bumper YouTube Ads<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4965a elementor-widget elementor-widget-text-editor\" data-id=\"ee4965a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bumper Ads are short, unstoppable ads lasting up to six seconds. They appear before, during or after the video selected by the user.<br>These ads appear on YouTube videos or on Google&#8217;s partner sites and applications.<br>Bumper Ads are an interesting lever for boosting brand awareness and increasing visibility among qualified audiences. It&#8217;s a good idea to use them in conjunction with Trueview and other Google campaigns. <\/p>\n\n<figure class=\"kg-card kg-embed-card\"><iframe src=\"https:\/\/www.youtube.com\/embed\/qeT9nw9dfi8?feature=oembed\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c4e631 e-con-full category-data e-flex e-con e-child\" data-id=\"3c4e631\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06dd975 elementor-widget elementor-widget-heading\" data-id=\"06dd975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Youtube campaign: Trueview<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfab37c elementor-widget elementor-widget-text-editor\" data-id=\"dfab37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the name suggests (&#8220;True&#8221; &#8211; &#8220;View&#8221; =&gt; VraieVue), these are videos that are (really;) viewed in their entirety (or almost: more than 30 seconds of viewing).<br>Today, this format seems to be the least &#8220;risky&#8221; for Youtube, since you only pay when videos are viewed for more than 30 seconds, or if the viewer clicks on the ad. What&#8217;s more, you&#8217;re not charged for unintentional views. <\/p>\n<p>This format can be found with:<br><strong>Instream ads<\/strong> =&gt; shown before, during or after videos on YouTube<br><strong>Video Discovery ads<\/strong> =&gt; shown on pages where users discover content, such as the YouTube search results page.<\/p>\n<p>Google offers a number of interactive features to make the most of the Trueview format, depending on your objectives: (more details <a href=\"https:\/\/support.google.com\/google-ads\/answer\/150471?hl=fr-FR\">about interactive video ads<\/a> on the official Google page)<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-19448 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Capture-d-e-cran-2019-11-26-a-15.14.03.webp\" alt=\"\" width=\"728\" height=\"806\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Capture-d-e-cran-2019-11-26-a-15.14.03.webp 728w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Capture-d-e-cran-2019-11-26-a-15.14.03-271x300.webp 271w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2d751e e-con-full category-data e-flex e-con e-child\" data-id=\"b2d751e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9eb98 elementor-widget elementor-widget-heading\" data-id=\"7a9eb98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Trueview for Shopping<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5129693 elementor-widget elementor-widget-text-editor\" data-id=\"5129693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can also showcase products from your product feed alongside TrueView ads on YouTube. It&#8217;s a great way to use video content to enhance your YouTube marketing strategy and increase sales. <\/p>\n<p>These purchase ads enable YouTube advertisers to offer products directly in partner videos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-19453 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/true-view.webp\" alt=\"\" width=\"777\" height=\"236\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/true-view.webp 777w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/true-view-300x91.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/true-view-768x233.webp 768w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36704b4 e-con-full category-data e-flex e-con e-child\" data-id=\"36704b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adfac9d elementor-widget elementor-widget-heading\" data-id=\"adfac9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How do True View ads for shopping work?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad626c elementor-widget elementor-widget-text-editor\" data-id=\"fad626c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s easy to set up: just connect your Google Ads account to the merchant center and choose the products you want to relay to the video.<\/p>\n<p>This format is particularly effective for cosmetics brands, but also for other ecommerce players.<\/p>\n<p> <\/p>\n<p><mark>Objective<\/mark><br>Maximize the profitability of media campaigns by promoting engagement with products and services<\/p>\n<p> <\/p>\n<p><mark>The Plus<\/mark><\/p>\n<ol>\n<li>\n<p>there&#8217;s no need to create individual ads for each product.<\/p>\n<\/li>\n<li>\n<p>click on the product to be redirected directly to the product sheet<\/p>\n<\/li>\n<li>\n<p>a pleasant user experience that translates into a higher interaction rate<\/p>\n<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re not sure that your potential customers might be on Youtube, here are a few statistics that will encourage you to work on this increasingly important platform for advertisers and e-tailers:<\/p>\n<ol>\n<li>Figures for YouTube in France:June 2019 (June 2019, source Youtube Festival, newsletter): 46 million users per month in France.<\/li>\n<li>3rd most visited site according to Alexa, youtube.com accounts for between 3% and 4% of global page views<\/li>\n<li>More than half of all views are on mobile devices<\/li>\n<li>Thanks to YouTube, 8 out of 10 French people know everything there is to know about the sport they love.<\/li>\n<li>75% of French people say they use YouTube to learn about subjects that interest them.<\/li>\n<li>37.5 million French people visit YouTube every month, representing <strong>81% of the connected population.<\/strong><\/li>\n<li>In France, 66% of Bumper campaigns measured generated a 14% increase in brand awareness.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30cdea4 e-con-full category-data e-flex e-con e-child\" data-id=\"30cdea4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3238481 elementor-widget elementor-widget-heading\" data-id=\"3238481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact us  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b812ef elementor-widget elementor-widget-text-editor\" data-id=\"7b812ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Of course, our team is always ready to discuss possible strategies for your site and e-commmerce.<br>Our<a href=\"https:\/\/www.adenlab.com\/en\/agence-sea-2-2\/\"> SEA Agency <\/a>is here to help you!<br>Don&#8217;t hesitate to give us a call at +33183819060 or send us an e-mail at <a href=\"mailto:contact@adenab.com\">contact@adenab.com<\/a>.<\/p>\n<p>See you soon<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google launched its Shopping ads on YouTube a few years ago. And just a few weeks ago the Shopping ads [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":19414,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[85],"class_list":["post-22127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-social-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Youtube: An advertising channel for Ecommerces? | Adenlab<\/title>\n<meta name=\"description\" content=\"Use YouTube advertising to reach customers effectively and grow your e-commerce brand with targeted video campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/youtube-an-advertising-channel-for-ecommerces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Youtube: An advertising channel for Ecommerces?\" \/>\n<meta property=\"og:description\" content=\"Use YouTube advertising to reach customers effectively and grow your e-commerce brand with targeted video campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adenlab.com\/en\/youtube-an-advertising-channel-for-ecommerces\/\" \/>\n<meta property=\"og:site_name\" content=\"Adenlab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Adenlab.Agency\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T04:47:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T07:46:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944798.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Adenlab Adenlab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adenlab\" \/>\n<meta name=\"twitter:site\" content=\"@adenlab\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adenlab Adenlab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Youtube: An advertising channel for Ecommerces? 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