{"id":22100,"date":"2025-06-10T12:39:10","date_gmt":"2025-06-10T12:39:10","guid":{"rendered":"https:\/\/www.adenlab.com\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/"},"modified":"2025-11-06T13:44:49","modified_gmt":"2025-11-06T13:44:49","slug":"google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/","title":{"rendered":"Google Analytics : The ultimate guide to getting started with Google Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22100\" class=\"elementor elementor-22100 elementor-17858\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> <\/script> <script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p>\n\n<p>Google Analytics is a great tool for tracking the activities of your site and your users. However, the sheer number of reports and information available can be time-consuming and leave you wondering where to start&#8230; <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Indeed, this analysis tool can be confusing, even overwhelming, if you don&#8217;t know exactly what you&#8217;re looking for.<br>Like any tool, Google Analytics needs to be adapted to your needs, not the other way around.<br>You&#8217;ll need to know where to go, and which pages and reports to use, to find out what&#8217;s important for your business and the development of your website. It&#8217;s vital to get the information that can help you increase your revenues. <\/p>\n<p>In the guide below, we&#8217;ll cover what you need to know to get started with Gooogle Analytics, and we&#8217;ll also show you how to install Google Analytics on your site, monitor your traffic, create advanced reports and much more.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-18126\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Copie-de-Smart-Bidding-1.gif\" alt=\"\" width=\"600\" height=\"100\"><\/p>\n<p><a class=\"kg-btn kg-btn-accent\" href=\"https:\/\/www.adenlab.com\/solution\/agence-analytics\/\">Optimize your analytics accounts and tagging plan<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Analytics Basics and Glossary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"bloc-separator darkblue \">\n<p>Before we delve into the benefits of Google Analytics, here&#8217;s a quick glossary of terms used in the interface and in this article.<\/p>\n<\/div>\n<p> <\/p>\n<p><strong>Users<\/strong> &#8211; Users and active users indicate the number of website visitors or application users who have logged on to your website or application at least once during a given period.<\/p>\n<p><strong>Reports<\/strong> &#8211; Google Analytics offers over 50 free reports and the ability to create custom reports to help you analyze the demographic and behavioral data of users of your website and\/or application.<\/p>\n<p><strong>Sessions<\/strong> &#8211; Sessions indicate the length of time a user is actively engaged with your website or application over a given period.<\/p>\n<p><strong>Traffic Sources<\/strong> &#8211; This report shows how users discover your website or application through organic search, paid search, referral websites and direct traffic channels. Also known as Acquisition Channels. <\/p>\n<p><strong>Direct traffic<\/strong> &#8211; Direct traffic is when a user starts a session on your website without coming from a traceable traffic source, for example someone typing your URL into their browser instead of clicking on your website link from Google search results.<\/p>\n<p><strong>Campaigns<\/strong> &#8211; Campaigns track specific ways in which users discover your website or application. Google Analytics tracks campaigns created by Google Ads and customized campaigns you create to track specific groups of traffic sources. <\/p>\n<p><strong>Pageviews<\/strong> &#8211; The total number of pages visited on your website or application during a given period.<\/p>\n<p><strong>Pages\/Session<\/strong> &#8211; The average number of pages visited per session over a selected period, including repeated views of the same page.<\/p>\n<p><strong>Bounce rate<\/strong> &#8211; The percentage of sessions during a selected period where a user visited a page on your website or application and exited without interacting with any element of the page.<\/p>\n<p><strong>Audiences<\/strong> &#8211; Custom user groups you create to help identify specific types of users in Google Analytics reports, remarketing efforts, Google Ads ad campaigns and other Google webmaster tools.<\/p>\n<p><strong>Conversions and objectives<\/strong> &#8211; Objectives measure specific goals that you define as useful for your business, such as a purchase in your online store or the submission of a quote request form. Conversions represent the number of times users of your website or application complete each of the objectives you&#8217;ve defined. <\/p>\n<p><strong>Funnels<\/strong> &#8211; The path users take to reach a goal.<\/p>\n<p>You don&#8217;t need to memorize them all. If you&#8217;re stuck in Google Analytics, you can hover over most terms to see a description window. <\/p>\n<p>You can also click on the question mark at the top right of any Google Analytics screen to access the Google Analytics Help Center and search for specific terms and help information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to configure Google Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"bloc-separator darkblue \">\n<p>To use Google Analytics, you need to log in with your existing Google Account or create a new one.<\/p>\n<\/div>\n<p> <\/p>\n<p>If you use Google Ads, Gmail, Google Docs, Youtube or any other Google product for your business, you must use the same account for Google Analytics. Once you&#8217;ve logged in to your Google account, you&#8217;ll sign up for Google Analytics. <\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-18134\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-2.webp\" alt=\"\" width=\"600\" height=\"123\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-2.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-2-300x62.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>To create your Google Analytics account, enter the details of your website or application.<\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-18142\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/guide-analytics-3.webp\" alt=\"\" width=\"416\" height=\"654\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/guide-analytics-3.webp 416w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/guide-analytics-3-191x300.webp 191w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><\/p>\n<p>Confirm the settings for data sharing between Google Analytics and other Google commercial products and click on Get tracking ID to complete the creation of your free Google Analytics account.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18144 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-4.webp\" alt=\"\" width=\"600\" height=\"255\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-4.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-4-300x128.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Your Google Analytics tracking ID is a number and code that uniquely identifies your website or application.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18149\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-5.webp\" alt=\"\" width=\"600\" height=\"269\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-5.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-5-300x135.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Popular app makers, website builders like Wix, content management systems like WordPress and e-commerce platforms like Shopify have specific instructions on how to add Google Analytics tracking code to your website or app.<\/p>\n<p>Visit your website&#8217;s administrative dashboard to find out how to start tracking users of your website or app with Google Analytics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18151 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-6.webp\" alt=\"\" width=\"600\" height=\"245\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-6.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-6-300x123.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use Google Analytics insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using &#8220;Insights&#8221; at the top of the Google Analytics interface, you&#8217;ll be directed to the reports that are causing problems in your account.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18162\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/guide-analytics-7-bis.webp\" alt=\"\" width=\"2000\" height=\"836\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/guide-analytics-7-bis.webp 2000w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/guide-analytics-7-bis-300x125.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/guide-analytics-7-bis-1024x428.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/guide-analytics-7-bis-768x321.webp 768w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/guide-analytics-7-bis-1536x642.webp 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>How many users have I had this week\/month\/quarter\/year?<br>What is the breakdown of users by device type\/location\/age?<br>What are my best pages in terms of page views?<br>Which of my destianation pages generate the most sessions?<br>How long do users stay on my site or use my application?<br>New visitors versus last month&#8217;s visitors?<br>What countries do my users come from?<br>What are my top U.S. cities in terms of users?<br>What is my target conversion rate?<br>What is the average loading time for my page?<\/p>\n<p>Answering these questions can help you measure the results of your website&#8217;s marketing and advertising campaigns. Once you&#8217;ve identified the channels that attract the most customers to your site or app, you can focus your budget and time on the marketing and advertising tactics that generate the most conversions. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18167\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Copie-de-Smart-Bidding-1.webp\" alt=\"\" width=\"600\" height=\"100\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Copie-de-Smart-Bidding-1.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Copie-de-Smart-Bidding-1-300x50.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><a class=\"kg-btn kg-btn-accent\" href=\"https:\/\/www.adenlab.com\/solution\/agence-analytics\/\">Optimize your analytics accounts and tagging plan<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Custom settings to get the most out of Google Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c27d1d elementor-widget elementor-widget-text-editor\" data-id=\"0c27d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While you&#8217;re waiting for Google Analytics to start collecting data on your website or application, you can configure the following settings in your administration interface to make the most of your reports. Access the administration interface from the left-hand side menu. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18178\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/guide-analytics-8.webp\" alt=\"\" width=\"118\" height=\"572\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/guide-analytics-8.webp 118w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/guide-analytics-8-62x300.webp 62w\" sizes=\"(max-width: 118px) 100vw, 118px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-554ea47 e-con-full category-data e-flex e-con e-child\" data-id=\"554ea47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a15df elementor-widget elementor-widget-heading\" data-id=\"a5a15df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Google Analytics objectives<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e2fae elementor-widget elementor-widget-text-editor\" data-id=\"80e2fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversion reports in Google Analytics can reveal the most profitable users of your website or app. To use them, you&#8217;ll need to define one or more goals for your website or app users to achieve, such as making a purchase via the shopping cart on your website or making a purchase in the app. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18189\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-9.webp\" alt=\"\" width=\"600\" height=\"428\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-9.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-9-300x214.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Google Analytics offers templates you can choose from when creating a new goal. Choose the one that best matches the objective you want users to achieve on your site or app. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18191\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-10.webp\" alt=\"\" width=\"600\" height=\"620\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-10.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-10-290x300.webp 290w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Once you&#8217;ve chosen a template, you&#8217;ll be directed to the appropriate goal type. If you have an e-commerce store and select &#8220;Buy goods&#8221;, it will choose the destination goal type. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18193\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-11.webp\" alt=\"\" width=\"600\" height=\"509\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-11.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-11-300x255.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>From there, you&#8217;ll continue to detail goals and create a funnel to track the path your users take as they begin to make purchases. The funnel will track the percentage of users who start the process, but don&#8217;t finish using the steps and pages you&#8217;ve specified. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18195\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-12.webp\" alt=\"\" width=\"600\" height=\"524\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-12.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-12-300x262.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Continue to create goals as needed to track the additional tasks you want users to perform on your website or app. You can create up to 20 goals for your website or application. <\/p>\n<p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a97a9e e-con-full category-data e-flex e-con e-child\" data-id=\"9a97a9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e99a722 elementor-widget elementor-widget-heading\" data-id=\"e99a722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Electronic commerce<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b76c718 elementor-widget elementor-widget-text-editor\" data-id=\"b76c718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-commerce site owners can activate this option under &#8220;View Settings&#8221; to track transaction and product data from third-party shopping carts, mobile devices and other Internet-connected points of sale.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18203\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-13.webp\" alt=\"\" width=\"600\" height=\"286\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-13.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-13-300x143.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>If you use a popular e-commerce platform like Shopify, you can refer to its documentation on how to send sales data and visitor behavior from its service to Google Analytics. This will allow you to view all your website data in a single application, instead of trying to match your Google Analytics data with that of your e-commerce platform. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37ef727 e-con-full category-data e-flex e-con e-child\" data-id=\"37ef727\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55bcbb9 elementor-widget elementor-widget-heading\" data-id=\"55bcbb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Audience definitions<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda6bb7 elementor-widget elementor-widget-text-editor\" data-id=\"dda6bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Audiences in Google Analytics represent the users most likely to achieve conversion goals on your website or application. You can track specific groups of users on your website or application by adding new audiences under &#8220;Audience definitions&#8221;. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18214\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-14.webp\" alt=\"\" width=\"600\" height=\"431\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-14.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-14-300x216.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>These audiences can be leveraged with Google AdWords for remarketing and targeting. Let&#8217;s say you&#8217;re looking at facial care products online, and a few hours later, those same products appear on your favorite cooking site. This is remarketing with Google AdWords, as explained when you click on the AdChoices link.  <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18222\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-15.webp\" alt=\"\" width=\"600\" height=\"429\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-15.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-15-300x215.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Google AdWords displays your remarketing ad on websites in the Google Display Network. Google claims that the network reaches &#8220;90% of online users&#8221; through news, blogs and popular Google products like YouTube and Gmail. This ensures that your product or service reaches past website visitors in places they&#8217;ll notice.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-619b381 e-con-full category-data e-flex e-con e-child\" data-id=\"619b381\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42dd4ff elementor-widget elementor-widget-heading\" data-id=\"42dd4ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Site search<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9039e96 elementor-widget elementor-widget-text-editor\" data-id=\"9039e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your website has a search field, you can track the queries made by your users by configuring your site search setting. To do this, search for something on your website and look for the letter preceding the query in the search results URL. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18230\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-16.webp\" alt=\"\" width=\"600\" height=\"393\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-16.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-16-300x197.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>This is what you&#8217;ll need to enter in your site&#8217;s search settings. To find Site Search, click on View Settings in the Admin dashboard. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18232\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-17.webp\" alt=\"\" width=\"600\" height=\"431\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-17.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-17-300x216.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Scroll down the page until you see &#8220;Site search&#8221;. Activate this option and enter the letter of the search parameter. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18237\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-18.webp\" alt=\"\" width=\"600\" height=\"625\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-18.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-18-288x300.webp 288w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Google Analytics may not show you the keywords users enter in organic Google search queries that lead to your website or app, but it can tell you what some users are looking for once they&#8217;ve arrived. You can use these keywords to create faster navigation to the pages users want most, improving the user experience. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0234365 e-con-full category-data e-flex e-con e-child\" data-id=\"0234365\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5c212 elementor-widget elementor-widget-heading\" data-id=\"ad5c212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Search Console<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a39a501 elementor-widget elementor-widget-text-editor\" data-id=\"a39a501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Search Console is a free tool for website owners who want to monitor the health of their website in Google search results. If you&#8217;re already using it, you can connect it to your Google Analytics to get data on your main landing pages and the queries entered in Google organic search. <\/p>\n<p>The option can be found in the Property Settings section of the administration dashboard, or in the Search Console section under Acquisition in the left-hand side menu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18245\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-19.webp\" alt=\"\" width=\"600\" height=\"323\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-19.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-19-300x162.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>By clicking on the button to configure data sharing with Search Console, you&#8217;ll be redirected to your website or application&#8217;s property settings in the admin dashboard. Scroll down until you see the Search Console section. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18250\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-20.webp\" alt=\"\" width=\"600\" height=\"391\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-20.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-20-300x196.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Click on the button to link your website or application in Google Search Console to your Google Analytics account. Give Google Analytics a few days to start receiving information from Search Console &#8211; specifically, more of the queries users enter into Google Search. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-183ce46 e-con-full category-data e-flex e-con e-child\" data-id=\"183ce46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b2be1 elementor-widget elementor-widget-heading\" data-id=\"b8b2be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">View Google Analytics reports<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252e130 elementor-widget elementor-widget-text-editor\" data-id=\"252e130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"bloc-separator darkblue \">\n<p>Depending on how many users engage with your website or app during a given period, you may have to wait a few hours or days to start receiving valuable information about your website traffic.<\/p>\n<\/div>\n<p> <\/p>\n<p>Here are some of the most important reports to consult, and how you can use them to help your business. You can access these and other reports in the Audience, Acquisition, Behavior and Conversion categories in the left-hand side menu. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df0fbe8 e-con-full category-data e-flex e-con e-child\" data-id=\"df0fbe8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a64c96 elementor-widget elementor-widget-heading\" data-id=\"4a64c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Audience &gt; Overview<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfc5b05 elementor-widget elementor-widget-text-editor\" data-id=\"bfc5b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Want to know how many users have used your site or application? Consult the &#8220;Audience overview&#8221; report, using the date selector at the top right of the report to view data for a specific period. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18261 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-21.webp\" alt=\"\" width=\"600\" height=\"514\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-21.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-21-300x257.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Use the Compare option to see if traffic to your website or app has increased or decreased between two periods, such as this week vs. last week, this month vs. last month, and other similar metrics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18263\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-22.webp\" alt=\"\" width=\"600\" height=\"168\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-22.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-22-300x84.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e02489a e-con-full category-data e-flex e-con e-child\" data-id=\"e02489a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48dc98e elementor-widget elementor-widget-heading\" data-id=\"48dc98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Demographics &gt; Overview<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a6e2d elementor-widget elementor-widget-text-editor\" data-id=\"c2a6e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identify the number of users in an age bracket or by gender (male\/female) in the Demographics report &gt; Overview.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18271\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-23.webp\" alt=\"\" width=\"600\" height=\"376\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-23.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-23-300x188.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>If you&#8217;ve set up a Google Analytics goal as suggested above, take a look at the detailed age and gender reports under Demographics. Use the drop-down menu to switch between goals, and sort through the &#8220;Goal&#8221; achievements column to see which age groups and genders are best suited to conversion. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18279\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-24.webp\" alt=\"\" width=\"600\" height=\"218\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-24.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-24-300x109.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Use this information to help you create better sponsored ads on Google, Facebook and other ad networks by targeting ads to high-converting age groups and genders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c708dc e-con-full category-data e-flex e-con e-child\" data-id=\"2c708dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f33091d elementor-widget elementor-widget-heading\" data-id=\"f33091d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Audience &gt; Language and region<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc369a elementor-widget elementor-widget-text-editor\" data-id=\"0fc369a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use these reports to display the number of users visiting your website, broken down by the language selected in the user&#8217;s browser settings, or by location. Sort by specific objectives to see where converting users come from and what language they speak most. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18287\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-25.webp\" alt=\"\" width=\"600\" height=\"302\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-25.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-25-300x151.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Select the drop-down menu to view more rows, or go to the next section of the data to see more locations and languages converting. Dive deeper by clicking on the countries at the top of the conversion page for details at state, county and city level. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18295\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-26.webp\" alt=\"\" width=\"600\" height=\"282\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-26.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-26-300x141.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1df6196 e-con-full category-data e-flex e-con e-child\" data-id=\"1df6196\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3e9715 elementor-widget elementor-widget-heading\" data-id=\"d3e9715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Audience &gt; Mobile &gt; Devices<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f748b67 elementor-widget elementor-widget-text-editor\" data-id=\"f748b67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not sure whether to optimize your website for mobile users or look into app development for your business? Check out the device report to see which devices users are accessing your website with, as well as the corresponding conversion data if you&#8217;ve set up goals. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18303\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-27.webp\" alt=\"\" width=\"600\" height=\"298\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-27.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-27-300x149.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>If you notice a particular trend, for example that Android users have a higher bounce rate or a lower conversion rate than iOS users, you can test your website using an Android device to optimize it and ensure a seamless user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67cc09c e-con-full category-data e-flex e-con e-child\" data-id=\"67cc09c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53491c0 elementor-widget elementor-widget-heading\" data-id=\"53491c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Acquisition &gt; All traffic &gt; Channels<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9459974 elementor-widget elementor-widget-text-editor\" data-id=\"9459974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Get an overview of the best-performing channels &#8211; organic search, paid traffic, direct traffic, referral traffic, social traffic and email traffic.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18308\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-28.webp\" alt=\"\" width=\"600\" height=\"221\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-28.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-28-300x111.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>For more details, including the specific sources that help users discover your website or application, click on additional reports in the Acquisition menu, such as the All Traffic &gt; Source\/Average and Social reports. These reports will reveal specific URLs and referral sources. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c2ce8d e-con-full category-data e-flex e-con e-child\" data-id=\"1c2ce8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8d9da elementor-widget elementor-widget-heading\" data-id=\"7f8d9da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Behaviour &gt; Site content &gt; All pages<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e1e74b elementor-widget elementor-widget-text-editor\" data-id=\"3e1e74b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Find out which pages receive the most traffic using the All Pages report. Examine the bounce rate column of your most visited pages to determine if any need improvement so that more users spend more time and engage with them. <\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18323\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-29.webp\" alt=\"\" width=\"600\" height=\"281\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-29.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-29-300x141.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaab261 e-con-full category-data e-flex e-con e-child\" data-id=\"aaab261\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0933556 elementor-widget elementor-widget-heading\" data-id=\"0933556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Behaviour &gt; Site speed &gt; Page load time<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf7cc9 elementor-widget elementor-widget-text-editor\" data-id=\"ecf7cc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The page load time report helps webmasters identify the slowest loading pages that users access the most. Since page load speed can have an effect on conversions, it&#8217;s in your company&#8217;s best interest to find out what&#8217;s slowing down your top pages. <\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18331\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-30.webp\" alt=\"\" width=\"600\" height=\"229\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-30.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-30-300x115.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2fbdcd e-con-full category-data e-flex e-con e-child\" data-id=\"f2fbdcd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a020d7 elementor-widget elementor-widget-heading\" data-id=\"7a020d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Conversions &gt; Goals &gt; Conversion funnel schema<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578a17b elementor-widget elementor-widget-text-editor\" data-id=\"578a17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most of the reports in the &#8220;Conversions&#8221; section are a gold mine for companies looking to link revenues to specific marketing campaigns in order to determine ROI. The &#8220;Funnel Visualization&#8221; report, for example, will help you identify areas of your sales funnel that need to be optimized for conversions. <\/p><p>If you define a goal with a funnel, your funnel visualization report will look like this.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18339\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-31.webp\" alt=\"\" width=\"600\" height=\"387\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-31.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-31-300x194.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>If you run an e-commerce business, you can use this report to diagnose a conversion problem on your contact page, for example. Correcting this problem could lead to increased sales in your online store. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8369a12 e-con-full category-data e-flex e-con e-child\" data-id=\"8369a12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8235a39 elementor-widget elementor-widget-heading\" data-id=\"8235a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Conversions &gt; Multichannel funnel &gt; Most common conversion paths<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc51c9f elementor-widget elementor-widget-text-editor\" data-id=\"fc51c9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not to be confused with the custom funnels you&#8217;ve set up with your goals, the &#8220;Multi-Funnel Channel Top Conversion Paths&#8221; report displays a user&#8217;s path from specific traffic channels like organic search results and social media before completing a goal.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18347\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-32.webp\" alt=\"\" width=\"600\" height=\"297\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-32.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-32-300x149.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>Here, you can see that the most important traffic path that led to conversions was a user&#8217;s visit from an organic search and then directly before fulfilling a goal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4fcfb e-con-full category-data e-flex e-con e-child\" data-id=\"4d4fcfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c400074 elementor-widget elementor-widget-heading\" data-id=\"c400074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Go beyond the essentials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f79a9 elementor-widget elementor-widget-text-editor\" data-id=\"c7f79a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As you get used to the standard Google Analytics reporting functions, you can start to delve into other advanced features, including the following.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18361\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-33.webp\" alt=\"\" width=\"600\" height=\"270\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-33.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_guide-analytics-33-300x135.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>Create segments to display all the data in your Google Analytics reports for a specific subset of users, such as users from a specific country or paid traffic source.<br>Create customized reports that present the data you really want in a single report. It&#8217;s all about making a standard Google Analytics report more relevant to your business.<br>Create better visualizations of your Google Analytics data using Data Studio (as shown above).<br>These and other advanced Google Analytics features can help you get the business intelligence you need to grow. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to Google Analytics features, this article presents just the tip of the iceberg. Once you&#8217;ve mastered the basics, be sure to dive deeper into analyzing your site or app, using the data to improve your site&#8217;s traffic and conversions. <\/p><p>We welcome your questions and comments. If you need more information and advice on your Google Analytics and Tag Manager account, we can help you with your <a href=\"https:\/\/www.adenlab.com\/solution\/agence-analytics\/\">Data, Analytics &amp; Tag Management<\/a>. <\/p><p>Source: <a href=\"https:\/\/www.adenlab.com\/blog\/ultimate-beginners-guide-google-analytics\/\">Ultimate Beginner&#8217;s Guide to Google Analytics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71e359f e-flex e-con-boxed e-con e-parent\" data-id=\"71e359f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-228cd58 elementor-widget elementor-widget-heading\" data-id=\"228cd58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Need to evolve your digital strategy?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c25dcd2 elementor-widget elementor-widget-text-editor\" data-id=\"c25dcd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We carry out a complete diagnosis of your strategy and campaigns.<\/p><p>Fully supported by Adenlab, you pay nothing.<\/p><p>Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3de062 elementor-widget elementor-widget-button\" data-id=\"f3de062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/romain-stevens-adenlab\/formulaire-site-adenlab\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule your free audit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Analytics is a great tool for tracking the activities of your site and your users. However, the sheer number [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":18122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[83],"class_list":["post-22100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-analytics-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guide to Getting Started with Google Analytics | Adenlab<\/title>\n<meta name=\"description\" content=\"A complete guide to setting up Google Analytics, understanding metrics, and monitoring your website efficiently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics : The ultimate guide to getting started with Google Analytics\" \/>\n<meta property=\"og:description\" content=\"A complete guide to setting up Google Analytics, understanding metrics, and monitoring your website efficiently.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Adenlab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Adenlab.Agency\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T12:39:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T13:44:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944848.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Adenlab Adenlab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adenlab\" \/>\n<meta name=\"twitter:site\" content=\"@adenlab\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adenlab Adenlab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"22 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Guide to Getting Started with Google Analytics | Adenlab","description":"A complete guide to setting up Google Analytics, understanding metrics, and monitoring your website efficiently.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Google Analytics : The ultimate guide to getting started with Google Analytics","og_description":"A complete guide to setting up Google Analytics, understanding metrics, and monitoring your website efficiently.","og_url":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/","og_site_name":"Adenlab","article_publisher":"https:\/\/www.facebook.com\/Adenlab.Agency\/","article_published_time":"2025-06-10T12:39:10+00:00","article_modified_time":"2025-11-06T13:44:49+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944848.webp","type":"image\/webp"}],"author":"Adenlab Adenlab","twitter_card":"summary_large_image","twitter_creator":"@adenlab","twitter_site":"@adenlab","twitter_misc":{"Written by":"Adenlab Adenlab","Est. reading time":"22 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/#article","isPartOf":{"@id":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/"},"author":{"name":"Adenlab Adenlab","@id":"https:\/\/www.adenlab.com\/en\/#\/schema\/person\/0c4e95886f0c8eed2d6a80d5bde719c0"},"headline":"Google Analytics : The ultimate guide to getting started with Google Analytics","datePublished":"2025-06-10T12:39:10+00:00","dateModified":"2025-11-06T13:44:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/"},"wordCount":2829,"publisher":{"@id":"https:\/\/www.adenlab.com\/en\/#organization"},"image":{"@id":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944848.webp","keywords":["Analytics"],"articleSection":["Trends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/","url":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/","name":"Guide to Getting Started with Google Analytics | Adenlab","isPartOf":{"@id":"https:\/\/www.adenlab.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/#primaryimage"},"image":{"@id":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944848.webp","datePublished":"2025-06-10T12:39:10+00:00","dateModified":"2025-11-06T13:44:49+00:00","description":"A complete guide to setting up Google Analytics, understanding metrics, and monitoring your website efficiently.","breadcrumb":{"@id":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/#primaryimage","url":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944848.webp","contentUrl":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944848.webp","width":2000,"height":1333,"caption":"Google Analytics"},{"@type":"BreadcrumbList","@id":"https:\/\/www.adenlab.com\/en\/google-analytics-the-ultimate-guide-to-getting-started-with-google-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Adenlab","item":"https:\/\/www.adenlab.com\/en\/"},{"@type":"ListItem","position":2,"name":"Trends","item":"https:\/\/www.adenlab.com\/en\/category\/trends\/"},{"@type":"ListItem","position":3,"name":"Google Analytics : The ultimate guide to getting started with Google Analytics"}]},{"@type":"WebSite","@id":"https:\/\/www.adenlab.com\/en\/#website","url":"https:\/\/www.adenlab.com\/en\/","name":"Agence Data Marketing des Ecommerces | Agence Google Ads | R\u00e9f\u00e9rencement Naturel | Agence Social Ads | Retail Media","description":"https:\/\/www.adenlab.com\/","publisher":{"@id":"https:\/\/www.adenlab.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adenlab.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adenlab.com\/en\/#organization","name":"Adenlab","url":"https:\/\/www.adenlab.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adenlab.com\/en\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Adenlab"},"image":{"@id":"https:\/\/www.adenlab.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Adenlab.Agency\/","https:\/\/x.com\/adenlab","https:\/\/www.linkedin.com\/company\/adenlab","https:\/\/www.tiktok.com\/@adenlab__","https:\/\/www.instagram.com\/adenlab__\/"]},{"@type":"Person","@id":"https:\/\/www.adenlab.com\/en\/#\/schema\/person\/0c4e95886f0c8eed2d6a80d5bde719c0","name":"Adenlab Adenlab","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4099e6c40b79c4c83c5d020d70245bacba14fcd054cf8553f861500143f18fc4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4099e6c40b79c4c83c5d020d70245bacba14fcd054cf8553f861500143f18fc4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4099e6c40b79c4c83c5d020d70245bacba14fcd054cf8553f861500143f18fc4?s=96&d=mm&r=g","caption":"Adenlab Adenlab"},"url":"https:\/\/www.adenlab.com\/en\/author\/adsadenlab-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/posts\/22100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/comments?post=22100"}],"version-history":[{"count":1,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/posts\/22100\/revisions"}],"predecessor-version":[{"id":22101,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/posts\/22100\/revisions\/22101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/media\/18122"}],"wp:attachment":[{"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/media?parent=22100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/categories?post=22100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/tags?post=22100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}