{"id":22098,"date":"2025-06-11T08:36:12","date_gmt":"2025-06-11T08:36:12","guid":{"rendered":"https:\/\/www.adenlab.com\/everything-you-need-to-know-about-google-shopping-campaigns\/"},"modified":"2025-11-04T11:54:49","modified_gmt":"2025-11-04T11:54:49","slug":"everything-you-need-to-know-about-google-shopping-campaigns","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/everything-you-need-to-know-about-google-shopping-campaigns\/","title":{"rendered":"Everything you need to know about Google Shopping campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22098\" class=\"elementor elementor-22098 elementor-18425\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> <\/script> <script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p>\n\n<p>The article below is aimed specifically at acquisition managers and SEA campaign managers for Ecommerces, or for Ecommer\u00e7ants wishing to work on Google Shopping.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We&#8217;ll take a detailed look at the different stages involved in launching this popular advertising format for e-merchants.<\/p>\n<p>In fact, Google Shopping ads have the ability to boost site sales when campaigns are well-organized and well-managed.<\/p>\n<p>As you know, Google remains the ideal medium for promoting your products via sponsored ads.<\/p>\n<p>Adthena&#8217;s study &#8220;The Rise of Google Shopping&#8221; showed that Google Shopping accounted for 75% of clicks on all Google Ads campaigns by retailers.<\/p>\n<p>And more recent data shows that mobile channels are responsible for even greater growth in click volume.<\/p>\n<p> <\/p>\n<p>What we&#8217;re going to talk about below<\/p>\n<ol>\n<li>What exactly is Google Shopping?<\/li>\n<li>How to set up a Google Merchant Center account.<\/li>\n<li>The Google Shopping feed: how to create a product data feed and import it?<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Google Shopping?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-18442\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Annnonces-Shopping-1.webp\" alt=\"\" width=\"600\" height=\"690\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Annnonces-Shopping-1.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Annnonces-Shopping-1-261x300.webp 261w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>Google Shopping ads<\/p><p>Google shopping ads (sometimes called PLA =&gt; Product Listing Ads) are for advertisers who have physical products to sell.<\/p><p><strong>Advantage 1:<\/strong> they allow you to show right away what your products look like and how much they cost, even before the visitor arrives on your website.<\/p><p><strong>Advantage 2:<\/strong> as these ads are more visual than text ads, the clicks they generate tend to capture visitors with a higher purchase intent than traditional text ads.<\/p><p><strong>Advantage 3:<\/strong> For shopping campaigns, you don&#8217;t need to search for keywords to rank.<\/p><p>Against this backdrop, it&#8217;s hardly surprising that online retailers are investing so heavily in shopping campaigns. Budgets devoted to Google Shopping campaigns have grown steadily in recent years. <\/p><p>But how do ad settings work if you don&#8217;t have keywords to target like traditional text ads?<\/p><p>We&#8217;ll explain it below, because if you don&#8217;t have to select keywords, Google will automatically use the data from your Shopping Feed, which is hosted in the Google Merchant Center.<\/p><p>In fact, the first step in getting started with Google Shopping is to create a Google Merchant Center account.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Configure your Google Merchant Center account ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your Google Merchant Center is the tool that will centralize all your product data, so you can promote your entire offer.<\/p><p>It&#8217;s in the Merchant Center that you&#8217;ll integrate the products from your Ecommerce site that you want to promote via your Shopping campaigns.<\/p><p>When you log in to your Merchant Center account, you&#8217;ll find all the information you need about your products, including a diagnosis of their condition, as shown in the image below.<\/p><p>You&#8217;ll quickly see all approved products, unapproved products, clicks generated by your Google Shopping sponsored campaigns, as well as updates and recommendations on your account.<\/p><p><img decoding=\"async\" class=\"alignleft size-full wp-image-18450\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Accueil-merchant-center.webp\" alt=\"\" width=\"600\" height=\"313\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Accueil-merchant-center.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Accueil-merchant-center-300x157.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p> <\/p><p>Merchant Center home<\/p><p>When you create your account<a href=\"https:\/\/support.google.com\/merchants\/answer\/188924?hl=fr&amp;ref_topic=3163841&amp;visit_id=637224029173069310-1348974585&amp;rd=1\">(register with Google Merchant Center<\/a>), the first thing to do is update your company details.<\/p><p>These include basic elements such as how you want your company name displayed, your website, your physical address and your account users.<\/p><p><img decoding=\"async\" class=\"alignleft size-full wp-image-18458\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/info-Merchant.webp\" alt=\"\" width=\"600\" height=\"256\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/info-Merchant.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/info-Merchant-300x128.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>Administration Merchant Center<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d17c8fe e-con-full category-data e-flex e-con e-child\" data-id=\"d17c8fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee88c32 elementor-widget elementor-widget-heading\" data-id=\"ee88c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Validate and claim your website URL<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4965a elementor-widget elementor-widget-text-editor\" data-id=\"ee4965a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once your account has been created, you&#8217;ll need to <a href=\"https:\/\/support.google.com\/merchants\/answer\/176793?hl=fr\">validate and claim your website URL.<\/a><\/p><p>To achieve this, Google offers several methods:<\/p><blockquote><p>Download HTML files<br>HTML tag<br>Google Analytics<br>Google Tag Manager<\/p><\/blockquote><p>Each of these methods involves adding a piece of code to your website, which will be supplied to you depending on the choice you make.<\/p><p>It&#8217;s quite technical, and often requires the help of your developer or webmaster.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18466\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Validation-du-site-Merchant.webp\" alt=\"\" width=\"600\" height=\"247\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Validation-du-site-Merchant.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Validation-du-site-Merchant-300x124.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>Once you&#8217;ve validated and claimed your site, your lights will turn green as above.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27a562e e-con-full category-data e-flex e-con e-child\" data-id=\"27a562e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ce3bb elementor-widget elementor-widget-heading\" data-id=\"d4ce3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Google Merchant Center guidelines<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9566cb elementor-widget elementor-widget-text-editor\" data-id=\"a9566cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that you&#8217;ve validated and claimed your website&#8217;s URL, you need to make sure your site complies with <a href=\"https:\/\/support.google.com\/merchants\/answer\/6363310#use-an-official-language\">Google Merchant Center guidelines<\/a> before running ads on Google Shopping :<\/p><blockquote><p>Of course, you must have a secure payment system (https in the address bar, whenever someone is about to give you their payment details).<\/p><p>Internet users must be able to access your site from anywhere in the world.<\/p><p>Your website and product data must be in the official language of the country for which you are advertising.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Google Shopping Feed: How to create a product data feed and import it<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before turning to this crucial topic, you should know that there are a few principles to respect on Google. To create a product in your feed, you need to meet all the <a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112?visit_id=1-636447220605776526-4207866697&amp;rd=1\">specifications of Google&#8217;s product data<\/a>. <\/p><p>What&#8217;s more, Google uses your product feed to match your ads to users&#8217; search queries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df594ee e-con-full category-data e-flex e-con e-child\" data-id=\"df594ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41f9d43 elementor-widget elementor-widget-heading\" data-id=\"41f9d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The attributes of your Shopping feed<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d9359 elementor-widget elementor-widget-text-editor\" data-id=\"52d9359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google&#8217;s requirements for your product feed will depend on the types of products you sell, but there are a few elements common to all that are required for every feed:<\/p><p><strong>Here is the list of mandatory attributes:<\/strong><\/p><p><strong>id<\/strong> [identifier]: a unique identifier for all your products<\/p><p><strong>title<\/strong> [titre]: a title; the name of the product<\/p><p><strong>description<\/strong> [description]: a description of the product<\/p><p><strong>link<\/strong>: the URL link to the precise, detailed page dedicated to the product<\/p><p><strong>image_link<\/strong> [lien_image]: product image URL<\/p><p><strong>availability<\/strong>:Availability of your product, in stock<\/p><p><strong>price<\/strong>: the price of the product<\/p><p><strong>Brand<\/strong>: the product brand<\/p><p><strong>gtin<\/strong> [gtin]: the EAN code for Europe, the bar code (mandatory for all new products to which a GTIN code has been assigned by the manufacturer).<\/p><p><strong>MPN<\/strong>[r\u00e9f\u00e9rence_fabricant]:Supplier reference (mandatory only if your new product does not correspond to any GTIN code assigned by the manufacturer)<\/p><p><strong>condition<\/strong> [\u00e9tat] :the state of the product. Whether it is new, used, reconditioned, etc. <\/p><p><strong>adult<\/strong>: adult or non-adult product (Required if a product includes adult content)<\/p><p><strong>multipack<\/strong> [multipack]: the number of items contained in a single package (e.g. box of 6 candles).<\/p><p><strong>age_group<\/strong> [tranche_d\u2019\u00e2ge]:age range of potential recipient (Mandatory for all clothing products Ex: [infants] \/ [children] \/ [adults])<\/p><p><strong>color<\/strong>: product color if applicable (mandatory for all apparel products, as well as for products available in different colors).<\/p><p><strong>gender<\/strong>: you can choose between male and female.<\/p><p><strong>unisex<\/strong>[unisexe]. This attribute is mandatory for all clothing products, as well as for gender-specific products. <\/p><p><strong>size<\/strong>: mandatory for all clothing products, as well as for products available in several sizes.<\/p><p><strong>item_group_id<\/strong> [identifiant_groupe]: Mandatory if the product is a variant<\/p><p><strong>shipping<\/strong>: shipping costs<\/p><p>Although the above list is long and there are over 40 attributes for a <strong>Google Shopping Feed<\/strong>.<\/p><p>However, these elements are generally part of the information you already have in your site&#8217;s back office and product sheet manager.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef44530 e-con-full category-data e-flex e-con e-child\" data-id=\"ef44530\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1d2a4 elementor-widget elementor-widget-heading\" data-id=\"0f1d2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Import your product flow into Google Merchant Center<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c265e elementor-widget elementor-widget-text-editor\" data-id=\"13c265e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To import your product flow into the Merchant Center, Google offers several options, and the method you choose will depend on the size of your catalog.<\/p><p>The simplest option is to import your products via a Google Sheet (Google&#8217;s Excel) and<a href=\"https:\/\/support.google.com\/merchants\/answer\/2364723?hl=fr&amp;ref_topic=7341647\">save a spreadsheet<\/a> in Merchant Center. This method is suitable for &#8220;small&#8221; catalogs. <\/p><p>To do this, go to the left-hand menu, &#8220;Products&#8221;, then &#8220;Feeds&#8221; and &#8220;Add a main feed&#8221;.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18486\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/import-flux-shopping.webp\" alt=\"\" width=\"1154\" height=\"438\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/import-flux-shopping.webp 1154w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/import-flux-shopping-300x114.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/import-flux-shopping-1024x389.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/import-flux-shopping-768x291.webp 768w\" sizes=\"(max-width: 1154px) 100vw, 1154px\" \/><\/p><p>In the steps below, you&#8217;ll find the import steps.<\/p><p>In step 3, you can choose between a spreadsheet template, or select the Google Sheet you&#8217;ve created.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18494\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/import-du-flux-1.webp\" alt=\"\" width=\"600\" height=\"985\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/import-du-flux-1.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/import-du-flux-1-183x300.webp 183w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><figure class=\"kg-card kg-image-card kg-card-hascaption\"><figcaption>Add a Product Feed<\/figcaption><\/figure><p>Last but not least, you can set the frequency at which your data is updated.<\/p><p>This is all the more important as Google requires you to present your complete product data feed every 30 days, even if your &#8216;inventory&#8217; has not changed.<\/p><p>If your inventory shows strong variations, Google gives you the option of refreshing your data up to 4 times a day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fb3115 e-con-full category-data e-flex e-con e-child\" data-id=\"7fb3115\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0386a9 elementor-widget elementor-widget-heading\" data-id=\"c0386a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How to optimize your Google Shopping feed.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0860b36 elementor-widget elementor-widget-text-editor\" data-id=\"0860b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A number of tests and optimizations were carried out by various specialists, including <a href=\"https:\/\/www.adenlab.com\/en\/\">Adenlab<\/a>.<\/p><p>Very often, it&#8217;s the optimization of product titles that produces the most positive effects on Shopping campaigns.<\/p><p>Improving the relevance of a product&#8217;s title has in some cases led to a 10-fold increase in traffic volume.<\/p><p>We strongly recommend that you read our article on<a href=\"https:\/\/www.adenlab.com\/news\/optimisation-flux-google-shopping\/\">optimizing your Shopping feed<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b9927a e-con-full category-data e-flex e-con e-child\" data-id=\"5b9927a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-272b7e3 elementor-widget elementor-widget-heading\" data-id=\"272b7e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Product title  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36034a9 elementor-widget elementor-widget-text-editor\" data-id=\"36034a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The title of your product is certainly the most important attribute; improving your title is one of the top priorities of feed optimization.<\/p><p><strong>Include the Top Keyword<\/strong>: in fact, the main term or keyword on which you want to position yourself, should be present in the title and rather at the beginning of the sentence.<\/p><p><strong>Include product type<\/strong>: if your product is a &#8220;knife sheath&#8221;, include this term in the title. This is pretty obvious, but it&#8217;s also very useful, because by including the product type in your title, you&#8217;re describing the very product you&#8217;re selling. <\/p><p><strong>Color, brand, size, gender<\/strong>: these are elements found in other feed attributes, but which can be added to the Title. In fact, having a Title that&#8217;s as close as possible to your customers&#8217; searches will enable you to rank on more precise terms. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5db0611 e-con-full category-data e-flex e-con e-child\" data-id=\"5db0611\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d402789 elementor-widget elementor-widget-heading\" data-id=\"d402789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Product description<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed2056c elementor-widget elementor-widget-text-editor\" data-id=\"ed2056c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although the description is not often seen by web users, it plays an important role in your feed.<\/p><p>In fact, the description (up to 5,000 characters) will enable you to complete the information in the Title and thus work more on the long tail and more precise queries.<\/p><p>Precision: although you can include a lot of content in the description, the aim is above all to be concise and precise. A clear product description is the most effective. <\/p><p>Keywords and searches: think about the keywords your customers will search for to find your product; these terms must be included in the Description.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3e1e53 e-con-full category-data e-flex e-con e-child\" data-id=\"d3e1e53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9318b0c elementor-widget elementor-widget-heading\" data-id=\"9318b0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Google Product Category<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbf4f7f elementor-widget elementor-widget-text-editor\" data-id=\"bbf4f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google has created a list of product categories and sub-categories, allowing you to &#8220;classify&#8221; each product in your catalog.<\/p><p>This flow attribute is recommended, but mandatory in certain sectors;<\/p><p>Use Google categories from among the +6000 categories and sub-categories. You can <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324436?hl=en&amp;visit_id=1-636310382733247041-3286746771&amp;rd=1\">download the Google taxonomy here<\/a> <\/p><p>Choosing the right category: to gain in quality, it is always in your interest to be as precise as possible when choosing your category.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65cd2d8 e-con-full category-data e-flex e-con e-child\" data-id=\"65cd2d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16b0f92 elementor-widget elementor-widget-heading\" data-id=\"16b0f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The images<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f21fc7 elementor-widget elementor-widget-text-editor\" data-id=\"4f21fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Images are one of the most important factors! In fact, they&#8217;re the 1st element your future customers will see before clicking on your ad. Your photo must be attractive and realistic.  <\/p><p>**Light background **: Google requires the product photo to be on a light background. Generally speaking, a white background is best. <\/p><p><strong>Image size<\/strong>: 800\u00d7800 pixel images are recommended. The minimum is 250\u00d7250 pixels for apparel products and 100\u00d7100 for other products. <\/p><p><strong>No text or logo<\/strong>: only the product image should be visible. Do not add promotional text to your image. <\/p><p>Merchant Center has implemented an automatic image enhancement option. You can activate this setting in your Merchant Center account in : <\/p><p>Click on the Tools icon (the wrench at the top right of your account) &gt; Settings &gt; Automatic enhancement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Improve your product titles with search term reports<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c27d1d elementor-widget elementor-widget-text-editor\" data-id=\"0c27d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks to Google Ads&#8217; search term reports, you&#8217;ll have access to the queries made by Internet users who have searched for your products.<\/p><p>These reports will help you better understand the expressions used by your potential customers. And, of course, identify recurring terms. <\/p><p>Examining search reports will enable you to find the words and phrases that most often lead to sales of your products.<\/p><p>Once you&#8217;ve identified these &#8220;conversion&#8221; keywords, you&#8217;ll adapt your product title to include these words\/phrases.<\/p><p>And don&#8217;t forget: the closer the term is to the beginning of the product title, the more Google will give it priority.<\/p><p>To make the most of semantic optimization, regularly review your search term reports.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At this point, you should feel ready to launch your Google Shopping campaigns. You&#8217;ve learned how to create a product flow from A to Z. <\/p><p>Now that you&#8217;ve familiarized yourself with Google&#8217;s various rules and obligations, you&#8217;re ready to launch your first campaigns.<\/p><p>You also know that among the many attributes of the product flow, it&#8217;s the product title that counts the most.<\/p><p>Now that you&#8217;ve familiarized yourself with the various Google Shopping settings, keep in mind that :<\/p><blockquote><p><strong>Analyze your products<\/strong>, making a clear distinction between those that earn you the most and those that earn you the least<br><strong>Don&#8217;t leave your current shopping campaigns in the lurch<\/strong>, especially when you&#8217;re working on granular campaigns<br><strong>Optimize your shopping campaigns<\/strong> according to your audiences&#8217; purchase intentions<\/p><\/blockquote><p>If you have any questions or comments, please do not hesitate to contact us.<\/p><p>If you need more information and advice on your acquisition, our team of<a href=\"https:\/\/www.adenlab.com\/en\/agence-sea-2-2\/\">Google Ads Experts <\/a>is available to talk to you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The article below is aimed specifically at acquisition managers and SEA campaign managers for Ecommerces, or for Ecommer\u00e7ants wishing to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":18428,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[82],"class_list":["post-22098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-shopping-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Everything you need to 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