{"id":22070,"date":"2025-06-10T06:04:11","date_gmt":"2025-06-10T06:04:11","guid":{"rendered":"https:\/\/www.adenlab.com\/part-1-performance-max-ecommerce-v\/"},"modified":"2025-11-06T06:50:02","modified_gmt":"2025-11-06T06:50:02","slug":"part-1-performance-max-ecommerce-v","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/part-1-performance-max-ecommerce-v\/","title":{"rendered":"Part. 1 &#8211; Performance Max &amp; Ecommerce v"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22070\" class=\"elementor elementor-22070 elementor-17181\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"><\/script> <script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Performance Max campaigns: will the future of ecommerce campaigns necessarily involve Performance Max?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3ec2c e-con-full category-data e-flex e-con e-child\" data-id=\"7d3ec2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66715da elementor-widget elementor-widget-heading\" data-id=\"66715da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Max. performance<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1480a41 elementor-widget elementor-widget-text-editor\" data-id=\"1480a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is a new advertising campaign format from Google Ads that promises maximum performance for advertisers, with greater ease of use.<\/p>\n<p>Will it bury search or <a href=\"https:\/\/www.adenlab.com\/news\/campagnes-google-shopping\/\">shopping <\/a> campaigns? Only time will tell. <\/p>\n<p>For now, let&#8217;s take a look at Google&#8217;s new advertising solution and the benefits it can offer e-tailers.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-17185 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_00_Google-Performance-Max_1.webp\" alt=\"\" width=\"600\" height=\"273\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_00_Google-Performance-Max_1.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_00_Google-Performance-Max_1-300x137.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Performance Max: what's it all about?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google presents it as a new Google Ads campaign format to maximize advertiser performance across all the channels offered by Google Ads. It&#8217;s a new way to buy Google ads on YouTube, Display, Search, Discover, Gmail and Maps from a single campaign. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d17c8fe e-con-full category-data e-flex e-con e-child\" data-id=\"d17c8fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee88c32 elementor-widget elementor-widget-heading\" data-id=\"ee88c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Why this new offer?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4965a elementor-widget elementor-widget-text-editor\" data-id=\"ee4965a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google starts from the premise that consumers consult an ever-increasing variety of sites and platforms on a daily basis, and especially when they want to make a purchase.<\/p>\n<p>The figures put forward are as follows: for certain products, consumers have more than 500 points of contact before making a purchase!<\/p>\n<p>We&#8217;re talking here about the famous &#8220;messy middle&#8221; described by Google in its newsletter &#8220;Think with Google: How intent is redefining the marketing funnel&#8221;.<\/p>\n<p>We talk about the &#8220;Messy Middle&#8221; in the artilcles of <a href=\"https:\/\/www.adenlab.com\/news\/strategie-sea\/\">SEA Strategies<\/a> for Ecommerce.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-17193 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_00_Google-Performance-Max_2.webp\" alt=\"\" width=\"600\" height=\"296\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_00_Google-Performance-Max_2.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_00_Google-Performance-Max_2-300x148.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>The consumer&#8217;s procrastination and the wide variety of contact points before a purchase can be difficult for advertisers to keep up with.<\/p>\n<p>That&#8217;s why<strong>automating and Machine Learning<\/strong> campaigns to engage customers effectively and at scale is an important expectation for e-retailers.<\/p>\n<p>Google Ads Performance Max campaigns do just that, and here&#8217;s how.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The promise of Google Performance Max<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The benefits promised by Google Performance Max to e-merchants are as follows:<\/p>\n<p> <\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\">\ud83d\udca1<\/div>\n<div class=\"kg-callout-text\"><strong>1. Reach the customers who convert best according to your objectives<\/strong><\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df594ee e-con-full category-data e-flex e-con e-child\" data-id=\"df594ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41f9d43 elementor-widget elementor-widget-heading\" data-id=\"41f9d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The promise<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d9359 elementor-widget elementor-widget-text-editor\" data-id=\"52d9359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More qualified traffic, more leads, more purchases<br>complementary traffic to that generated by search campaigns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8cb248 e-con-full category-data e-flex e-con e-child\" data-id=\"e8cb248\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4b62d elementor-widget elementor-widget-heading\" data-id=\"ca4b62d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Resources<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ca0a7 elementor-widget elementor-widget-text-editor\" data-id=\"18ca0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Access the entire Google Ads inventory (YouTube, display, search, maps, Gmail&#8230;) from a single campaign to reach your specific objectives.<\/p>\n<p>Use Google&#8217;s real-time consumer tracking to serve your ads at the right times<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b6e993 e-con-full category-data e-flex e-con e-child\" data-id=\"3b6e993\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38c510f elementor-widget elementor-widget-heading\" data-id=\"38c510f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The plus<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f98ee elementor-widget elementor-widget-text-editor\" data-id=\"73f98ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can set the acquisition of new customers as your objective. Simply upload the list of your existing customers, define your criteria and after the campaign, you&#8217;ll receive a report on the conversion rate of new customers brought in by Performance Max.<\/p>\n<p> <\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\">\ud83d\udca1<\/div>\n<div class=\"kg-callout-text\"><strong>2. Improve your return on advertising investment (ROAS)<\/strong><\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb641cf e-con-full category-data e-flex e-con e-child\" data-id=\"bb641cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-527f52b elementor-widget elementor-widget-heading\" data-id=\"527f52b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The promise<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4369e1 elementor-widget elementor-widget-text-editor\" data-id=\"e4369e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your budget is optimized across all channels to seize the best opportunities<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5ad3bf e-con-full category-data e-flex e-con e-child\" data-id=\"d5ad3bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7683992 elementor-widget elementor-widget-heading\" data-id=\"7683992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Resources<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf22203 elementor-widget elementor-widget-text-editor\" data-id=\"bf22203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance Max campaigns use automated bidding and targeting technology, data-driven attribution* (DDA) and personalized ads to help you find more customers, wherever they are in the Google Ads inventory.<\/p>\n<p>Data-Driven Attribution* (DDA) is still optional, but it enables campaigns to be optimized by activating them on the sites, networks and interactions that are most likely to convert, in real time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-011e21c e-con-full category-data e-flex e-con e-child\" data-id=\"011e21c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33d720d elementor-widget elementor-widget-heading\" data-id=\"33d720d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The plus  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c319ffe elementor-widget elementor-widget-text-editor\" data-id=\"c319ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google claims that Performance Max campaigns are capable of generating 13% more conversions at the same or lower cost per conversion when run with comparable campaigns.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-17198 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/00_Google-Performance-Max_3.webp\" alt=\"\" width=\"605\" height=\"252\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/00_Google-Performance-Max_3.webp 605w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/00_Google-Performance-Max_3-300x125.webp 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\">\ud83d\udca1<\/div>\n<div class=\"kg-callout-text\"><strong>3. High visibility for your campaigns (transparency and wealth of information)<\/strong><\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68ecbd6 e-con-full category-data e-flex e-con e-child\" data-id=\"68ecbd6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9fd43b elementor-widget elementor-widget-heading\" data-id=\"a9fd43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The promise<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f420026 elementor-widget elementor-widget-text-editor\" data-id=\"f420026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understand how automation works and how you can improve your campaign. See which criteria impact performance (audiences, formats, trends, etc.). <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6056542 e-con-full category-data e-flex e-con e-child\" data-id=\"6056542\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c99bb1 elementor-widget elementor-widget-heading\" data-id=\"4c99bb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Resources<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d37c8df elementor-widget elementor-widget-text-editor\" data-id=\"d37c8df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance Max integrates with the Insights page in your Google Ads account to help you streamline your feeds:<\/p>\n<p>By identifying the performance factors of your campaigns from one period to the next<\/p>\n<p>Helping you solve any problems you encounter<\/p>\n<p>By sharing Google marketing information to help you adapt and develop your business and your ads<\/p>\n<p>By integrating with recommendations to continually achieve better results for your Performance Max campaign, and allowing you to focus on the levers you can control<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a055fa4 e-con-full category-data e-flex e-con e-child\" data-id=\"a055fa4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a34c18e elementor-widget elementor-widget-heading\" data-id=\"a34c18e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The plus<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78d73a elementor-widget elementor-widget-text-editor\" data-id=\"d78d73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertisers will be able to learn about the main performance criteria for their campaigns, and gain a better understanding of their audiences.<\/p>\n<p> <\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\">\ud83d\udca1<\/div>\n<div class=\"kg-callout-text\"><strong>4. Benefit from the power of the Google Ads algorithm<\/strong><\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad8ef2b e-con-full category-data e-flex e-con e-child\" data-id=\"ad8ef2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aec4ee2 elementor-widget elementor-widget-heading\" data-id=\"aec4ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The promise<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c863e elementor-widget elementor-widget-text-editor\" data-id=\"f7c863e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Get better results faster, to accelerate the learning curve of campaigns.<\/p>\n<p>Use exclusive functions such as Audience Signals<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e583346 e-con-full category-data e-flex e-con e-child\" data-id=\"e583346\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8c4b0 elementor-widget elementor-widget-heading\" data-id=\"9e8c4b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Resources<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e34e2f3 elementor-widget elementor-widget-text-editor\" data-id=\"e34e2f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance Max combines Google Ads&#8217; automation technology with all sales data and Google Ads bids to achieve optimal machine learning:<\/p>\n<p>The algorithm has full visibility of bidding data across all Google media. Smart Shopping campaigns achieve on average + 20% higher conversion value than similar technologies. <\/p>\n<p>The algorithm bids in real time on all channels. And real-time bidding offers an average 15-30% increase for the same CPA\/ROAS. <\/p>\n<p>Creation is automated based on your account data. On average, responsive search ads generated up to 10% more clicks and conversions. <\/p>\n<p>Attribution is based on data analysis (Data Driven Attribution &#8211; DDA) to give you full funnel visibility. We&#8217;ve seen a 5% increase in conversions at a similar CPA for customers using DDA on Search. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Focus on... Audience signals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c27d1d elementor-widget elementor-widget-text-editor\" data-id=\"0c27d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 3\" class=\"bloc-separator darkblue \">\n<p>Introduced with Performance Max, <strong>Audience Signals<\/strong> is presented by Google as a more effective way of reaching your most important audiences.<\/p>\n<\/div>\n<p> <\/p>\n<p>When advertisers create Performance Max campaigns, Audience Signals enable them to influence automation by directly indicating the audiences most relevant to their business, those with the highest probability of conversion.<\/p>\n<p>In this way, Audience Signals enables advertisers to accelerate the campaign learning curve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-554ea47 e-con-full category-data e-flex e-con e-child\" data-id=\"554ea47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a15df elementor-widget elementor-widget-heading\" data-id=\"a5a15df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Tips to avoid overdependence<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e2fae elementor-widget elementor-widget-text-editor\" data-id=\"80e2fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While automated recommendations from Google Ads can be useful, it&#8217;s crucial to maintain control to avoid unnecessary expenditure. By combining automation with manual adjustments, you can balance smart bidding with your overall strategy. <\/p><p><strong>NB:<\/strong> Regular performance monitoring and adjustment of ROAS targets are essential to avoid unpleasant surprises.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-183ce46 e-con-full category-data e-flex e-con e-child\" data-id=\"183ce46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b2be1 elementor-widget elementor-widget-heading\" data-id=\"b8b2be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252e130 elementor-widget elementor-widget-text-editor\" data-id=\"252e130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the past, Google&#8217;s new solutions have often lived up to their promises and delivered excellent performance for advertisers.<\/p>\n<p>But as always, be careful not to switch all your <strong>Google Ads campaigns<\/strong> at once.<\/p>\n<p>Creating a schedule and identifying the most relevant categories in your catalog to activate as a priority is crucial to securing all the benefits and lessons learned needed to achieve your 2022 performance objectives.<\/p>\n<p>However, if you need an expert to structure your Google Ads campaigns for your Ecommerce business and make the most of Google&#8217;s algorithms, we&#8217;re specialists in the field.<br>Don&#8217;t hesitate to ask a <a href=\"https:\/\/www.adenlab.com\/en\/agence-sea-2-2\/\">Google Ads agency<\/a> such as<a href=\"https:\/\/www.adenlab.com\/en\/\">Adenlab<\/a> about the solutions to be applied, as there are different ones for each strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4fcfb e-con-full category-data e-flex e-con e-child\" data-id=\"4d4fcfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c400074 elementor-widget elementor-widget-heading\" data-id=\"c400074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We're here to advise you and develop your sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f79a9 elementor-widget elementor-widget-text-editor\" data-id=\"c7f79a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"kg-header-card-button\" href=\"https:\/\/www.adenlab.com\/contact\/\">Contact us<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Performance Max campaigns: will the future of ecommerce campaigns necessarily involve Performance Max? Max. performance This is a new advertising [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":17184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[81],"class_list":["post-22070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-google-shopping-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Part. 1 - Performance Max &amp; Ecommerce v | Adenlab<\/title>\n<meta name=\"description\" content=\"Learn how Performance Max campaigns drive eCommerce growth with smart targeting, automation, and high-converting ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/part-1-performance-max-ecommerce-v\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Part. 1 - Performance Max &amp; 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