{"id":22066,"date":"2025-06-10T08:35:21","date_gmt":"2025-06-10T08:35:21","guid":{"rendered":"https:\/\/www.adenlab.com\/google-tag-manager-the-ultimate-guide-to-getting-started\/"},"modified":"2025-11-05T13:48:30","modified_gmt":"2025-11-05T13:48:30","slug":"google-tag-manager-the-ultimate-guide-to-getting-started","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/google-tag-manager-the-ultimate-guide-to-getting-started\/","title":{"rendered":"Google Tag Manager: the ultimate guide to getting started"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22066\" class=\"elementor elementor-22066 elementor-17387\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since its inception in 2012, Google Tag Manager has come a long way. In particular, it&#8217;s become much easier to use. But do you really know how to exploit its full potential? This short guide will help you get started and track your users&#8217; behavior effectively. We&#8217;ll take you through the main features of Google Tag Manager, making them ever more practical and easy to use.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-17396\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Copie-de-Smart-Bidding-2-1.gif\" alt=\"\" width=\"600\" height=\"100\"><\/p>\n<p> <\/p>\n<p><a href=\"https:\/\/www.adenlab.com\/solution\/agence-analytics\/\">Contact us to analyze and develop your Analytics accounts<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Google Tag Manager?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Tag Management System (TMS) can easily be compared to the Content Management System (CMS). Both can make changes to an entire website, via a single interface, and without the need to go through a developer to change each tag one by one. You may wish to call in a developer for the initial installation of the Google Tag Manager code snippet.  <\/p>\n<p>Being able to manage your site&#8217;s tags means being able to analyze user interactions via a user-friendly interface. There are, of course, other solutions, such as Adobe Analytics&#8217; Launch. But overall, they all work on the same model and can be easily integrated, without any programming notions.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Operation and set-up<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Tag Manager inserts JavaScript and HTML tags, created from within its interface, into the hard-coded container on each page of your website. This Google Tag Manager container is a piece of code that allows you to have an impact on the tags. <\/p>\n<p>Creating your Google Tag Manager account is quick and easy. All you have to do is fill in the information requested on the website. Once you&#8217;ve created your account, you&#8217;ll be taken to the main interface. At the top of your workspace, you&#8217;ll also find your unique identification number.   <\/p>\n<p>If you click on it, two pieces of code will appear:<\/p>\n<ul>\n<li>\n<p>The first code snippet uses JavaScript to activate tags, and Google Tag Manager asks you to paste it into every page of your website.<\/p>\n<\/li>\n<li>\n<p>The second code snippet is an HTML iframe that is used when JavaScript is not available and must be placed after the opening tag.<\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-17404\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Guide-Google-tag-manager_3.webp\" alt=\"\" width=\"688\" height=\"526\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Guide-Google-tag-manager_3.webp 688w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Guide-Google-tag-manager_3-300x229.webp 300w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/p>\n<p>To find out more, you can also visit Google&#8217;s <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6103696\">Configure and install Tag Manager<\/a> page.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tags, triggers, variables<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are the definitions of three important elements that appear in the Google Tag Manager interface:<\/p>\n<p>&#8211; Tags: tags are tracking codes and code fragments that tell Google Tag Manager what action to take on this page. An example might be sending a page view call to Google Analytics. <\/p>\n<p>&#8211; Triggers: triggers specify the conditions under which a tag should be triggered. For example, a trigger can be associated with a condition to trigger a tag only when a user displays URLs containing the path \/ blog \/. <\/p>\n<p>&#8211; Variables: variables are values used in triggers and tags to filter when a specific tag should be triggered. Google Tag Manager provides built-in variables and lets you create custom variables. A &#8220;click&#8221; class variable has a value name (such as a string of words) assigned to website buttons.  <\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-17418\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Guide-Google-tag-manager_4.jpg\" alt=\"\" width=\"600\" height=\"230\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Guide-Google-tag-manager_4.jpg 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Guide-Google-tag-manager_4-300x115.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you create a tag in your Tag Manager?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c27d1d elementor-widget elementor-widget-text-editor\" data-id=\"0c27d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first thing you need to know is that you shouldn&#8217;t create a &#8220;Page view&#8221; tag if you already have a Google Analytics container on your site. Creating a &#8220;Page view&#8221; tag in Google Tag Manager in addition to the Google Analytics container will result in duplicate page view visits each time a user visits a page, skewing your data. <\/p>\n<p>Once you&#8217;ve created a new tag (Tags &#8211; New), you can name it and select a Google Analytics tag type to send the data to. It is also possible to send data to other platforms. Don&#8217;t forget to add your unique identification number.  <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17423\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Guide-Google-tag-manager_5.webp\" alt=\"\" width=\"600\" height=\"325\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Guide-Google-tag-manager_5.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Guide-Google-tag-manager_5-300x163.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-183ce46 e-con-full category-data e-flex e-con e-child\" data-id=\"183ce46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b2be1 elementor-widget elementor-widget-heading\" data-id=\"b8b2be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Variables: everything you need to know<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252e130 elementor-widget elementor-widget-text-editor\" data-id=\"252e130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Variables play a very important role in the creation of banners. There are two types of variables in Google Tag Manager: built-in variables and custom variables. <\/p>\n<ul>\n<li>\n<p><strong>Built-in variables<\/strong> are a special category of variables that are &#8220;pre-created&#8221; and non-customizable. New containers have no user-defined variables at the outset, and some built-in variables are pre-activated. <\/p>\n<\/li>\n<li>\n<p><strong>Custom<\/strong> or user-defined <strong>variables<\/strong>: these are used to meet specific needs not covered by the built-in variables. In particular, Google Tag Manager is compatible with these types of user-defined variables: http source URL, proprietary cookie, data layer&#8230; <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17425\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Guide-Google-tag-manager_6.webp\" alt=\"\" width=\"600\" height=\"158\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Guide-Google-tag-manager_6.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Guide-Google-tag-manager_6-300x79.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4fcfb e-con-full category-data e-flex e-con e-child\" data-id=\"4d4fcfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c400074 elementor-widget elementor-widget-heading\" data-id=\"c400074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Tag Manager: use the preview function<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f79a9 elementor-widget elementor-widget-text-editor\" data-id=\"c7f79a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Feel free to use the preview function by clicking on the button in the top right-hand corner of your workspace. Open your website in a new window. An insert should appear at the bottom. By default, the Tags window will display all tags on the page, whether activated or not.   <\/p>\n<p>When you add a tag to Google Tag Manager, it is not yet visible on the site. That&#8217;s why it&#8217;s important to test the tag, to ensure that it&#8217;s triggered and that the data is sent to Google Analytics. <\/p>\n<p>You can then publish (click on &#8220;Submit&#8221;) your new tag from the Google Tag Manager interface.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17433\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Guide-Google-tag-manager_7.webp\" alt=\"\" width=\"600\" height=\"83\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Guide-Google-tag-manager_7.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Guide-Google-tag-manager_7-300x42.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Also worth knowing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle Tag Manager can be used to create a tag from the simplest to the most complex. However, we advise you to try and keep things as clear and scalable as possible. \n\nWhether using an agency or in-house, we recommend that you keep an inventory of tags. Use meaningful names for each tag, trigger and variable. This will help everyone involved to understand which tags are active in the container.  \n\nThe &#8220;Versions&#8221; page shows you which version of the container is online on the site and lets you click on the different versions to see which tags it contains.\n\n\n<figure class=\"kg-card kg-embed-card\"><iframe src=\"https:\/\/www.youtube.com\/embed\/P4suvDuj0kI?start=4&amp;feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df1cf15 e-con-full category-data e-flex e-con e-child\" data-id=\"df1cf15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4fa66 elementor-widget elementor-widget-heading\" data-id=\"ee4fa66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Go further with Tag Manager and your Google Analytics account<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30d5360 elementor-widget elementor-widget-text-editor\" data-id=\"30d5360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Analytics and Tag Manager are the main tools we use at Adenlab to visualize and track your Data-Driven strategy.<\/p>\n<p>We will analyze your technical environment<br \/>We will prepare Workshops with your team to identify and validate the indicators and objectives you need to track and analyze.<br \/>The tagging plan for Google Tag Manager or Google Analytics or CRM will be documented.<br \/>And we will<\/p>\n<p>We&#8217;ll take care of setting up the Google Tag Manager and Google Analytics environment.<br \/>We&#8217;ll also work with your technical teams to integrate elements into your site and source code.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-17396\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Copie-de-Smart-Bidding-2-1.gif\" alt=\"\" width=\"600\" height=\"100\"><\/p>\n<p><a href=\"https:\/\/www.adenlab.com\/solution\/agence-analytics\/\">Contact us to analyze and develop your Analytics accounts<\/a><\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Since its inception in 2012, Google Tag Manager has come a long way. In particular, it&#8217;s become much easier to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":24115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[83],"class_list":["post-22066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-analytics-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Tag Manager: the ultimate guide to getting started | Adenlab<\/title>\n<meta name=\"description\" content=\"Master Google Tag Manager with this practical guide. Learn setup, tags, triggers, and variables to track user interactions efficiently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/google-tag-manager-the-ultimate-guide-to-getting-started\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tag Manager: the ultimate guide to getting started\" \/>\n<meta property=\"og:description\" content=\"Master Google Tag Manager with this practical guide. 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