{"id":22064,"date":"2025-06-10T11:07:50","date_gmt":"2025-06-10T11:07:50","guid":{"rendered":"https:\/\/www.adenlab.com\/pixel-meta-settings-and-optimization\/"},"modified":"2025-11-06T07:04:45","modified_gmt":"2025-11-06T07:04:45","slug":"pixel-meta-settings-and-optimization","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/pixel-meta-settings-and-optimization\/","title":{"rendered":"Pixel Meta: Settings and optimization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22064\" class=\"elementor elementor-22064 elementor-17675\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> <\/script>\n<script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script>\n\n\n<figure class=\"kg-card kg-embed-card\"><iframe src=\"https:\/\/www.youtube.com\/embed\/ivlAwMXJV2k?feature=oembed\" width=\"612\" height=\"344\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Pixel Meta?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"bloc-separator darkblue \">\n<p>The Meta pixel is a piece of code (Javascript) that you place on the pages of your website.<\/p>\n<\/div>\n<p> <\/p>\n<p>It allows you to track the people who visit your website.<\/p>\n<p>It also allows you to track conversions from your Facebook ads and create retargeting audiences based on people who have visited your site or specific pages.<\/p>\n<p>The basic Meta pixel code must be installed on the pages of a website.<\/p>\n<p>Copy and paste it into the header of each page of your website=&gt; However, we recommend that you use a Tag Manager.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-17685\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-e-cran-2020-11-06-a-16.45.21.webp\" alt=\"\" width=\"600\" height=\"740\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-e-cran-2020-11-06-a-16.45.21.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-e-cran-2020-11-06-a-16.45.21-243x300.webp 243w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pixel Meta evolves<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The difficulty lies in setting up standard events (additional code) to measure specific actions on your website, such as a purchase, an addition to the shopping cart, a registration, etc.<\/p>\n<p>Meta knows this very well.<\/p>\n<p>So, in June 2019, Meta introduced a new event configuration tool that lets you install standard pixel events without even touching your website&#8217;s code, which sounds incredible in itself.<\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-17694\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-e-cran-2020-11-06-a-16.45.58.webp\" alt=\"\" width=\"600\" height=\"466\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-e-cran-2020-11-06-a-16.45.58.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-e-cran-2020-11-06-a-16.45.58-300x233.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Recently, this has even become Facebook&#8217;s default option. The &#8220;manually add event code&#8221; option is deliberately left out. <\/p>\n<p>Meta wants to do the work for you and make your life easier.<\/p>\n<p>Meta has also extended the number of standard pixel events.<\/p>\n<p>Previously, there were 9 of them:<\/p>\n<ul>\n<li>Buy<\/li>\n<li>Generate leads<\/li>\n<li>Registration completed<\/li>\n<li>Add payment information<\/li>\n<li>Add to basket<\/li>\n<li>Add to wishlist<\/li>\n<li>Initiate a payment<\/li>\n<li>Search<\/li>\n<li>Display content<\/li>\n<\/ul>\n<p>Once you&#8217;ve chosen an event, you can customize it with parameters and install it on your site either manually or via the event configuration tool I&#8217;ve already shown you.<\/p>\n<p>Source : <a href=\"https:\/\/daniloduchesnes.com\/blog\/nouveautes-facebook-ads\/\">https:\/\/daniloduchesnes.com\/blog\/nouveautes-facebook-ads\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is Pixel Meta? The Meta pixel is a piece of code (Javascript) that you place on the pages of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":17678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[85],"class_list":["post-22064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-social-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pixel Meta: Settings and optimization | Adenlab<\/title>\n<meta name=\"description\" content=\"Maximize ad efficiency with Pixel Meta settings. Track, optimize, and improve campaign performance with precise data insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/pixel-meta-settings-and-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pixel Meta: Settings and optimization\" \/>\n<meta property=\"og:description\" content=\"Maximize ad efficiency with Pixel Meta settings. 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