{"id":22058,"date":"2025-06-09T13:11:50","date_gmt":"2025-06-09T13:11:50","guid":{"rendered":"https:\/\/www.adenlab.com\/part-3-performance-max-google-ads\/"},"modified":"2025-11-06T06:58:19","modified_gmt":"2025-11-06T06:58:19","slug":"part-3-performance-max-google-ads","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/part-3-performance-max-google-ads\/","title":{"rendered":"Part. 3 &#8211; Performance Max &amp; Google Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22058\" class=\"elementor elementor-22058 elementor-17059\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"><\/script> <script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you get started and set up your campaigns? We tell you all about it! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A reminder about Performance Max: what is it and how does it work? Performance Max is a new tool created by Google to centrally manage online advertising campaigns. <\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-17069\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_performace-max-1.webp\" alt=\"\" width=\"600\" height=\"298\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_performace-max-1.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_performace-max-1-300x149.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3ec2c e-con-full category-data e-flex e-con e-child\" data-id=\"7d3ec2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66715da elementor-widget elementor-widget-heading\" data-id=\"66715da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Its goal<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1480a41 elementor-widget elementor-widget-text-editor\" data-id=\"1480a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Its aim: to generate high-performance results across multiple channels (Search, Display, YouTube&#8230;), all from a single platform, in a single campaign. The stated aim is to facilitate the management of advertising campaigns for all advertisers. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5de6765 e-con-full category-data e-flex e-con e-child\" data-id=\"5de6765\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c212011 elementor-widget elementor-widget-heading\" data-id=\"c212011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">His secret<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a4995 elementor-widget elementor-widget-text-editor\" data-id=\"35a4995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Its secret: automation and the power of its algorithm, designed to achieve conversion objectives and not just be visible on keywords.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fbd4c6 e-con-full category-data e-flex e-con e-child\" data-id=\"3fbd4c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6451779 elementor-widget elementor-widget-heading\" data-id=\"6451779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Deployment schedule<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a094cbf elementor-widget elementor-widget-text-editor\" data-id=\"a094cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"row row-eq-height white black-text\">\n<div class=\"col-sm-4 col-xs-12\">\n<div class=\"box\">\n<div class=\"caption\">Deployment schedule: we have dedicated an article to this subject, which can be consulted here<a href=\"https:\/\/www.adenlab.com\/news\/smart-shopping-bientot-remplace-par-performance-max-le-planning-2\/\">:Performance Max deployment schedule on Google Ads<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>So how do you go about migrating your Smart Shopping campaigns?<\/strong>  First of all, you&#8217;ll need to clarify your conversion objectives by product or service, rather than thinking in terms of keywords, which people would search for in order to buy them. Here&#8217;s why: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversion goals at the heart of Performance Max's Google Ads campaign strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These are the first elements you&#8217;ll be asked for when you launch a campaign on Google Performance Max, and they&#8217;re essential. <strong>Each campaign will be designed and automated according to your conversion objectives.<\/strong> These can take the form of<strong>lead acquisition<\/strong> via phone calls or form filling, or even purchases on your <strong>ecommerce site<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-17080 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-e-cran-2022-03-13-a-19.34.42.webp\" alt=\"\" width=\"600\" height=\"297\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-e-cran-2022-03-13-a-19.34.42.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-e-cran-2022-03-13-a-19.34.42-300x149.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>We&#8217;ll explain below how to optimize them, but first, here are the main elements to prepare and the steps to follow to successfully migrate <strong>your Smart Shopping campaigns to Performance Max<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you need to launch a Perfomance Max campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df594ee e-con-full category-data e-flex e-con e-child\" data-id=\"df594ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41f9d43 elementor-widget elementor-widget-heading\" data-id=\"41f9d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Your marketing and conversion objectives<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87a82cc e-con-full category-data e-flex e-con e-child\" data-id=\"87a82cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12c9ae2 elementor-widget elementor-widget-heading\" data-id=\"12c9ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Your feeds<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-906c0cc elementor-widget elementor-widget-text-editor\" data-id=\"906c0cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google My Business (optional) \u25cb Google Merchant Center (optional) \u25cb Dynamic ad feed (optional) \u25cb Business data feed (optional)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87f10c9 e-con-full category-data e-flex e-con e-child\" data-id=\"87f10c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a80fd6e elementor-widget elementor-widget-heading\" data-id=\"a80fd6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The resources you'll be using<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc838fc elementor-widget elementor-widget-text-editor\" data-id=\"cc838fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Text, image, video (optional as it can be generated automatically)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-005c4a8 e-con-full category-data e-flex e-con e-child\" data-id=\"005c4a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-330149c elementor-widget elementor-widget-heading\" data-id=\"330149c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Your audiences  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a434fb2 elementor-widget elementor-widget-text-editor\" data-id=\"a434fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Primary audiences, including remarketing lists (optional) \u25cb Google Audiences, including custom audiences (optional)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39ebfc3 e-con-full category-data e-flex e-con e-child\" data-id=\"39ebfc3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1f89c elementor-widget elementor-widget-heading\" data-id=\"5d1f89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Your geographical targets<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3abccb4 e-con-full category-data e-flex e-con e-child\" data-id=\"3abccb4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4ecbb elementor-widget elementor-widget-heading\" data-id=\"bb4ecbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The desired budget<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddfa8ab elementor-widget elementor-widget-text-editor\" data-id=\"ddfa8ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>On this basis, ads will be automatically served on search engines, Maps, Display, Gmail, Discovery and YouTube.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting started: how do I create a Google Ads campaign with Performance Max?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c27d1d elementor-widget elementor-widget-text-editor\" data-id=\"0c27d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 3\" class=\"bloc-separator darkblue \"><strong>Step 1:<\/strong> Select your objectives<\/div>\n<p><strong>Step 2:<\/strong> Choose Performance Max campaigns <strong>Step 3:<\/strong> Determine a strategic bid and budget <strong>Step 4:<\/strong> Add as many campaign parameters as you need <strong>Step 5:<\/strong> Create an asset group and assign it\/them an ad group and assign them an audience <strong>Step 6:<\/strong> Add extensions, if relevant to you<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-183ce46 e-con-full category-data e-flex e-con e-child\" data-id=\"183ce46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b2be1 elementor-widget elementor-widget-heading\" data-id=\"b8b2be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start your migration: when and how to launch your first Performance Max campaign with Google Ads?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252e130 elementor-widget elementor-widget-text-editor\" data-id=\"252e130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 4\" class=\"bloc-separator darkblue \">\u25cb First of all, you don&#8217;t need to pause your current campaigns to test Performance Max.<\/div>\n<p>\u25cb You should also know that the sooner you get started, the more you&#8217;ll benefit, because from the 2nd half of 2022 you&#8217;ll automatically be redirected to this type of campaign as far as Google Shopping is concerned. \u25cb But for now, you can go step by step, and it&#8217;s even recommended. <\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-17097\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_04_Performance-Max-Migration.webp\" alt=\"\" width=\"600\" height=\"340\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_04_Performance-Max-Migration.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_04_Performance-Max-Migration-300x170.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\">\ud83d\udca1<\/div>\n<div class=\"kg-callout-text\">Here are the main points to bear in mind:<\/div>\n<\/div>\n<p>\u25cb Google Ads Performance Max campaigns are complementary to your existing campaigns. However, Performance Max campaigns will take priority over existing Shopping campaigns that use the same products in the same account. \u25cb Don&#8217;t launch a Shopping campaign (standard or Smart Shopping) and a Google Performance Max campaign at the same time <strong>and for the same product references<\/strong> \u25cb Test a campaign first to tame the tool and do some &#8220;test and learn&#8221;. \u25cb Refine your campaigns and deploy them on more offers or products, depending on the results obtained in the test phase (we explain the recommended timing below).   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4fcfb e-con-full category-data e-flex e-con e-child\" data-id=\"4d4fcfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c400074 elementor-widget elementor-widget-heading\" data-id=\"c400074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test &amp; learn: our recommendations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9964553 e-con-full category-data e-flex e-con e-child\" data-id=\"9964553\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79cf444 elementor-widget elementor-widget-heading\" data-id=\"79cf444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Don't switch all your campaigns at once to Performance Max<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e549e80 elementor-widget elementor-widget-text-editor\" data-id=\"e549e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we&#8217;ve just seen, it&#8217;s advisable to test Performance Max alongside your existing campaigns, whatever the channel. Indeed, even though Performance Max delivers ads across the entire Google inventory, it&#8217;s important to use it alongside your existing campaigns as a complementary strategy. This is because existing campaigns often have additional features and tools (such as keyword research), which can help maintain your brand&#8217;s presence on different platforms and conversion volume, while Performance Max enables you to seize additional opportunities.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tracking and analysis of Performace Max campaigns from Google Ads\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to be able to track and analyze your campaign, you need to use Google Analytics Conversion Tracking for a more precise measurement of conversions, or alternatively, Google Ads Conversion Tracking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dfbb0e e-con-full category-data e-flex e-con e-child\" data-id=\"0dfbb0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-824dc5f elementor-widget elementor-widget-heading\" data-id=\"824dc5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Launch: Sample campaign schedule<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc862c elementor-widget elementor-widget-text-editor\" data-id=\"ebc862c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17111\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_05_Performance-Max.webp\" alt=\"\" width=\"600\" height=\"361\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_05_Performance-Max.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_05_Performance-Max-300x181.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>1 . Analysis of a typical period before the campaign 2 . Conversion measurement phase for this sample period 3 . Implementation of the Performance Max solution, start-up phase 4 . Performance Max campaign acceleration phase 5 . Evaluation of campaign results    <\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\">\ud83d\udca1<\/div>\n<div class=\"kg-callout-text\">Test analysis tips<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad829df e-con-full category-data e-flex e-con e-child\" data-id=\"ad829df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-648f1e7 elementor-widget elementor-widget-heading\" data-id=\"648f1e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">To be set up BEFORE the campaign<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d15d7 elementor-widget elementor-widget-text-editor\" data-id=\"74d15d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Include:<\/strong> Campaigns optimized for the same purpose as Performance Max. <strong>Exclude:<\/strong> Existing campaigns that are not optimized for the same objective, such as branding campaigns like YouTube Instream and CPM Display.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0be4811 e-con-full category-data e-flex e-con e-child\" data-id=\"0be4811\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebd192c elementor-widget elementor-widget-heading\" data-id=\"ebd192c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">To be examined AFTER the campaign<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c4282f elementor-widget elementor-widget-text-editor\" data-id=\"9c4282f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Change in global conversions. Change in conversion value to a similar CPA\/ROAS*. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd89e91 e-con-full category-data e-flex e-con e-child\" data-id=\"fd89e91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5743d7f elementor-widget elementor-widget-heading\" data-id=\"5743d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Please note  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3aa5cf elementor-widget elementor-widget-text-editor\" data-id=\"d3aa5cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>  Examining the breakdown of performance by objective can also be useful! <strong>But wait a minute &#8230;<\/strong> Before we know how to examine your campaigns, let&#8217;s answer a key question: <strong>&#8220;How do you determine your conversion goals on Performance Max?&#8221;<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e60ea8 e-con-full category-data e-flex e-con e-child\" data-id=\"6e60ea8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80e32df elementor-widget elementor-widget-heading\" data-id=\"80e32df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Focus on... Google Ads and Performance Max conversion targets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af7af88 e-con-full category-data e-flex e-con e-child\" data-id=\"af7af88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b327c4 elementor-widget elementor-widget-heading\" data-id=\"0b327c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Set relevant objectives<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b044942 elementor-widget elementor-widget-text-editor\" data-id=\"b044942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>  The Performance Max algorithm attempts to capture the most qualified conversions according to a desired ROI. If you want to optimize it, it&#8217;s advisable to aim for the lowest conversions in your funnel (i.e. the purpose of your campaign: call, form, purchase&#8230;), but also to choose a reasonable volume, closely aligned with the desired objective! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51670ad e-con-full category-data e-flex e-con e-child\" data-id=\"51670ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b223e0 elementor-widget elementor-widget-heading\" data-id=\"3b223e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0f6b93 e-con-full category-data e-flex e-con e-child\" data-id=\"f0f6b93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2b6f4 elementor-widget elementor-widget-text-editor\" data-id=\"1a2b6f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Take the time to prepare your campaigns before getting started, and migrate your campaigns. Test different product verticals to get the most out of Google Performance Max. Because even if the promise is campaign automation, there are still a good number of optimization points to improve your conversions. Would you like to talk to our experts? Contact us now! <strong>We help a large number of ecommerce sites<\/strong> manage their <a href=\"https:\/\/www.adenlab.com\/en\/agence-sea-2-2\/\">Google Ads campaigns<\/a>.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb29308 e-con-full category-data e-flex e-con e-child\" data-id=\"cb29308\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7ea8d elementor-widget elementor-widget-heading\" data-id=\"ad7ea8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We would be happy to discuss this with you<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d49e9f e-con-full category-data e-flex e-con e-child\" data-id=\"9d49e9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dccda1 elementor-widget elementor-widget-text-editor\" data-id=\"3dccda1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"kg-header-card-button\" href=\"https:\/\/www.adenlab.com\/contact\/\">Contact us<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How do you get started and set up your campaigns? We tell you all about it! A reminder about Performance [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":17062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[82],"class_list":["post-22058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-shopping-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Part. 3 - Performance Max &amp; Google Ads | Adenlab<\/title>\n<meta name=\"description\" content=\"Optimize Google Ads with Performance Max campaigns, leveraging AI insights, multi-channel targeting, and ROI-focused strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/part-3-performance-max-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Part. 3 - Performance Max &amp; 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