{"id":22054,"date":"2025-06-10T05:29:05","date_gmt":"2025-06-10T05:29:05","guid":{"rendered":"https:\/\/www.adenlab.com\/part-2-performance-max-smart-shopping\/"},"modified":"2025-11-06T06:53:36","modified_gmt":"2025-11-06T06:53:36","slug":"part-2-performance-max-smart-shopping","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/","title":{"rendered":"Part. 2 &#8211; Performance Max &amp; Smart Shopping"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22054\" class=\"elementor elementor-22054 elementor-17134\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"><\/script> <script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Ads Smart Shopping campaigns, soon to be replaced by Performance Max : Planning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2021, Google announced that Performance Max would gradually replace <a href=\"https:\/\/www.adenlab.com\/news\/campagnes-google-shopping\/\">Smart Shopping campaigns<\/a> and <a href=\"https:\/\/www.adenlab.com\/news\/local-services-google-ads\/\">Local Services ads<\/a> in Google Ads. The migration is scheduled to start in April 2022. <\/p>\n<p>Here&#8217;s how this change will work over the coming months, and what it means for your Google Ads campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Performance Max: what's it all about?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 1\" class=\"bloc-separator darkblue \">\n<p>Launching in November 2021, Google Performance Max is a new type of automated campaign that promises to maximize advertisers&#8217; performance across all Google channels (Shopping, YouTube, Display, Search, Discovery, Gmail and Maps) in a single campaign.<\/p>\n<\/div>\n<p> <\/p>\n<p>After a successful launch, Performance Max will soon become the only campaign type for companies running Google Ads Smart Shopping campaigns and Local Services Ads.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-17150 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_02_Performance-Max-Planning.webp\" alt=\"\" width=\"600\" height=\"286\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_02_Performance-Max-Planning.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_02_Performance-Max-Planning-300x143.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85283b7 e-con-full category-data e-flex e-con e-child\" data-id=\"85283b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32685d0 elementor-widget elementor-widget-heading\" data-id=\"32685d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Planning &amp; Updates<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smart Shopping campaign updates from April 2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 2\" class=\"bloc-separator darkblue\">\n<div class=\"row\">\n<div class=\"col-sm-6 col-sm-offset-1 col-xs-12\">\n<p>What are the stages in the migration to performances max? What tools will advertisers have at their disposal for this migration? <\/p>\n<\/div>\n<div class=\"col-sm-4 col-xs-12 text-center\"><strong>The migration to Performance Max campaigns will take place in stages.<\/strong><\/div>\n<div> <\/div>\n<div class=\"col-sm-4 col-xs-12 text-center\">Advertisers will be able to switch their Smart Shopping campaigns to Performance Max from April 2022.<\/div>\n<\/div>\n<\/div>\n<p>To help advertisers make the switch quickly and easily, Google has announced a &#8220;one-click&#8221; upgrade tool.<\/p>\n<p>This tool will enable one-click upgrades on specific campaigns, or on all campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When should you migrate to Google Performance Max?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c27d1d elementor-widget elementor-widget-text-editor\" data-id=\"0c27d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are Google&#8217;s tips for choosing the right time to implement PMax:<\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-17161\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_03_Performance-Max-Planning.webp\" alt=\"\" width=\"600\" height=\"323\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_03_Performance-Max-Planning.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_03_Performance-Max-Planning-300x162.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\">\ud83d\udca1<\/div>\n<div class=\"kg-callout-text\">Warning: if you do nothing, your campaigns will switch over automatically!<\/div>\n<\/div>\n<p>Indeed, if no action is taken on Smart Shopping or Local Campaigns on your accounts by July, the old campaigns will be automatically upgraded. This should be effective by September 2022. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-183ce46 e-con-full category-data e-flex e-con e-child\" data-id=\"183ce46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b2be1 elementor-widget elementor-widget-heading\" data-id=\"b8b2be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Changes to be expected with Performance Max upgrades<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252e130 elementor-widget elementor-widget-text-editor\" data-id=\"252e130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 4\" class=\"bloc-separator darkblue \">\n<p>How will Google set up your campaigns without your intervention?<br>Thanks to its algorithm and the millions of data it processes!<\/p>\n<\/div>\n<p> <\/p>\n<p>The new Performance Max campaigns will be based on existing Smart Shopping and Local Campaigns.<\/p>\n<p><strong>This means that most existing parameters will be retained.<\/strong><br>A relative relief for advertisers.<\/p>\n<p>After the automatic switchover to Performance Max, campaigns will benefit from new functionalities, so they should also become more effective:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df0fbe8 e-con-full category-data e-flex e-con e-child\" data-id=\"df0fbe8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a64c96 elementor-widget elementor-widget-heading\" data-id=\"4a64c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">  New ad inventory available (which will also be added to YouTube, Search and Discovery)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-060668e e-con-full category-data e-flex e-con e-child\" data-id=\"060668e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-398b72f elementor-widget elementor-widget-heading\" data-id=\"398b72f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">New perspectives in automation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-517c331 elementor-widget elementor-widget-heading\" data-id=\"517c331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Advice<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4fcfb e-con-full category-data e-flex e-con e-child\" data-id=\"4d4fcfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c400074 elementor-widget elementor-widget-heading\" data-id=\"c400074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scaling your schedule: some tips for switching to Performance Max<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f79a9 elementor-widget elementor-widget-text-editor\" data-id=\"c7f79a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 5\" class=\"bloc-separator darkblue\">\n<div class=\"row\">\n<div class=\"col-sm-6 col-sm-offset-1 col-xs-12\">\n<p>How do I switch my Google Ads campaigns to Performance Max?<\/p>\n<\/div>\n<div> <\/div>\n<div class=\"col-sm-4 col-xs-12 text-center\">For advertisers who don&#8217;t want to use the Google Ads one-click tool, it&#8217;s possible to create new Performance Max campaigns right now, and we even recommend that you do so, to carry out tests ahead of the migration.<\/div>\n<\/div>\n<\/div>\n<blockquote>\n<p>We explain this in more detail in our article on launching your <a href=\"https:\/\/www.adenlab.com\/news\/performance-max-et-google-ads\/\">Google Ads Performance Max campaigns<\/a>.<\/p>\n<\/blockquote>\n<p> <\/p>\n<div class=\"kg-card kg-button-card kg-align-center\"><a class=\"kg-btn kg-btn-accent\" href=\"https:\/\/www.adenlab.com\/news\/performance-max-et-google-ads\/\">Performance Max and Google Ads: the future of e-commerce campaigns?<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The automation of advertising campaigns is rapidly gaining ground.<\/p>\n<p>Advertisers are well advised to turn to Performance Max, if only to understand and better master this new solution, in particular by testing several variants that enable them to retain a degree of control over their campaigns (message, budget or target audiences).<\/p>\n<p>Need help with the transition to Performance Max upgrades? We&#8217;re here to help. <\/p>\n<p><strong>Adenlab<\/strong> specializes in managing <a href=\"https:\/\/www.adenlab.com\/en\/agence-sea-2-2\/\">Google Ads campaigns<\/a> for e-commerce sites, and we&#8217;ll be delighted to guide you in maximizing your performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51f3417 e-con-full category-data e-flex e-con e-child\" data-id=\"51f3417\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6b841 elementor-widget elementor-widget-heading\" data-id=\"5e6b841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We're here to talk to you<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a66c735 elementor-widget elementor-widget-text-editor\" data-id=\"a66c735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"kg-header-card-button\" href=\"https:\/\/www.adenlab.com\/contact\/\">Contact us<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Ads Smart Shopping campaigns, soon to be replaced by Performance Max : Planning In 2021, Google announced that Performance [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":17137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[82],"class_list":["post-22054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-shopping-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Ads Smart Shopping and Performance Max campaigns: migration schedule<\/title>\n<meta name=\"description\" content=\"Boost your sales with Performance Max Smart Shopping using automation, AI optimization, and effective product campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Part. 2 - Performance Max &amp; Smart Shopping\" \/>\n<meta property=\"og:description\" content=\"Boost your sales with Performance Max Smart Shopping using automation, AI optimization, and effective product campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Adenlab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Adenlab.Agency\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T05:29:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T06:53:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944994-1536x1024-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Adenlab Adenlab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adenlab\" \/>\n<meta name=\"twitter:site\" content=\"@adenlab\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adenlab Adenlab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Ads Smart Shopping and Performance Max campaigns: migration schedule","description":"Boost your sales with Performance Max Smart Shopping using automation, AI optimization, and effective product campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/","og_locale":"en_US","og_type":"article","og_title":"Part. 2 - Performance Max &amp; Smart Shopping","og_description":"Boost your sales with Performance Max Smart Shopping using automation, AI optimization, and effective product campaigns.","og_url":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/","og_site_name":"Adenlab","article_publisher":"https:\/\/www.facebook.com\/Adenlab.Agency\/","article_published_time":"2025-06-10T05:29:05+00:00","article_modified_time":"2025-11-06T06:53:36+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944994-1536x1024-1.webp","type":"image\/webp"}],"author":"Adenlab Adenlab","twitter_card":"summary_large_image","twitter_creator":"@adenlab","twitter_site":"@adenlab","twitter_misc":{"Written by":"Adenlab Adenlab","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/#article","isPartOf":{"@id":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/"},"author":{"name":"Adenlab Adenlab","@id":"https:\/\/www.adenlab.com\/en\/#\/schema\/person\/0c4e95886f0c8eed2d6a80d5bde719c0"},"headline":"Part. 2 &#8211; Performance Max &amp; Smart Shopping","datePublished":"2025-06-10T05:29:05+00:00","dateModified":"2025-11-06T06:53:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/"},"wordCount":563,"publisher":{"@id":"https:\/\/www.adenlab.com\/en\/#organization"},"image":{"@id":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944994-1536x1024-1.webp","keywords":["Shopping"],"articleSection":["Trends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/","url":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/","name":"Google Ads Smart Shopping and Performance Max campaigns: migration schedule","isPartOf":{"@id":"https:\/\/www.adenlab.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/#primaryimage"},"image":{"@id":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944994-1536x1024-1.webp","datePublished":"2025-06-10T05:29:05+00:00","dateModified":"2025-11-06T06:53:36+00:00","description":"Boost your sales with Performance Max Smart Shopping using automation, AI optimization, and effective product campaigns.","breadcrumb":{"@id":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/#primaryimage","url":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944994-1536x1024-1.webp","contentUrl":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673944994-1536x1024-1.webp","width":1536,"height":1024,"caption":"Analytics Report"},{"@type":"BreadcrumbList","@id":"https:\/\/www.adenlab.com\/en\/part-2-performance-max-smart-shopping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Adenlab","item":"https:\/\/www.adenlab.com\/en\/"},{"@type":"ListItem","position":2,"name":"Trends","item":"https:\/\/www.adenlab.com\/en\/category\/trends\/"},{"@type":"ListItem","position":3,"name":"Part. 2 &#8211; Performance Max &amp; Smart Shopping"}]},{"@type":"WebSite","@id":"https:\/\/www.adenlab.com\/en\/#website","url":"https:\/\/www.adenlab.com\/en\/","name":"Agence Data Marketing des Ecommerces | Agence Google Ads | R\u00e9f\u00e9rencement Naturel | Agence Social Ads | Retail Media","description":"https:\/\/www.adenlab.com\/","publisher":{"@id":"https:\/\/www.adenlab.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adenlab.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adenlab.com\/en\/#organization","name":"Adenlab","url":"https:\/\/www.adenlab.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adenlab.com\/en\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Adenlab"},"image":{"@id":"https:\/\/www.adenlab.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Adenlab.Agency\/","https:\/\/x.com\/adenlab","https:\/\/www.linkedin.com\/company\/adenlab","https:\/\/www.tiktok.com\/@adenlab__","https:\/\/www.instagram.com\/adenlab__\/"]},{"@type":"Person","@id":"https:\/\/www.adenlab.com\/en\/#\/schema\/person\/0c4e95886f0c8eed2d6a80d5bde719c0","name":"Adenlab Adenlab","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4099e6c40b79c4c83c5d020d70245bacba14fcd054cf8553f861500143f18fc4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4099e6c40b79c4c83c5d020d70245bacba14fcd054cf8553f861500143f18fc4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4099e6c40b79c4c83c5d020d70245bacba14fcd054cf8553f861500143f18fc4?s=96&d=mm&r=g","caption":"Adenlab Adenlab"},"url":"https:\/\/www.adenlab.com\/en\/author\/adsadenlab-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/posts\/22054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/comments?post=22054"}],"version-history":[{"count":1,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/posts\/22054\/revisions"}],"predecessor-version":[{"id":22056,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/posts\/22054\/revisions\/22056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/media\/17137"}],"wp:attachment":[{"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/media?parent=22054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/categories?post=22054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/tags?post=22054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}