{"id":22042,"date":"2025-06-09T12:16:35","date_gmt":"2025-06-09T12:16:35","guid":{"rendered":"https:\/\/www.adenlab.com\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/"},"modified":"2025-11-06T13:43:52","modified_gmt":"2025-11-06T13:43:52","slug":"google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/","title":{"rendered":"Google Analytics 4 (GA4): what you need to know and what new features does GA4 offer?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22042\" class=\"elementor elementor-22042 elementor-16974\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"\/><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"\/><\/script> <script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p>\n<p>Since 2005, Google Analytics has been the benchmark for website and marketing performance tracking. Over time, Google has made additions and improvements to the platform, announcing last week that it would be discontinuing : <\/p>\n<div class=\"kg-card kg-button-card kg-align-center\"><a class=\"kg-btn kg-btn-accent\" href=\"https:\/\/www.adenlab.com\/solution\/agence-analytics\/\">Optimize your analytics accounts and branding plan: ask for a diagnosis<\/a><\/div>\n<p><strong>One of the most common instances of Google Analytics (Universal Analytics) will disappear on July 1, 2023<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-16980 alignleft\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Screenshot-2022-04-20-15.13.06.webp\" alt=\"\" width=\"702\" height=\"305\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Screenshot-2022-04-20-15.13.06.webp 702w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Screenshot-2022-04-20-15.13.06-300x130.webp 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's new in Google Analytics?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 1\" class=\"bloc-separator darkblue \">\n<p>The simple version: Universal Analytics will be replaced by Google Analytics 4 from July 1, 2023.<\/p>\n<\/div>\n<p> <\/p>\n<p><strong>The official announcement:<\/strong> Google has announced that &#8220;on July 1, 2023, standard Universal Analytics properties will no longer process data. You will be able to see your Universal Analytics reports for some time after July 1, 2023. <\/p>\n<p>However, the new data will only be transmitted to your GA4 properties.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Google Analytics property?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 1\" class=\"bloc-separator darkblue \">\n<p>This is the website or application you are tracking with Google Analytics.<\/p>\n<\/div>\n<p> <\/p>\n<p>If you currently use Universal Analytics to track your website, this will be called your &#8220;Universal Analytics property&#8221;.<\/p>\n<p>Once you&#8217;ve set up GA4, you&#8217;ll have a Google Analytics 4 property for that same website. Since Universal Analytics (UA) and Google Analytics 4 (GA4) are different, several reports are available for each property. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Google Analytics 4?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To understand exactly what GA4 is, a quick lesson in the history of Google Analytics is in order.<\/p>\n<p><strong>Google Analytics<\/strong>: The very first instance of Google Analytics was released in 2005.<\/p>\n<p><strong>Universal Analytics (UA)<\/strong>: The new, improved version of Google Analytics was released in 2012 and has become the default property type.<\/p>\n<p><strong>Google Analytics 360<\/strong>: this is a software suite that, in addition to Universal Analytics, provides Tag Manager, Optimize, Data Studio, Surveys, Attribution and Audience Center. Released in 2016. <\/p>\n<p><strong>Google Analytics 4<\/strong>: This is the latest version of Google Analytics, released on October 14, 2020.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's the difference between Universal Analytics (UA) and Google Analytics 4 (GA4)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c27d1d elementor-widget elementor-widget-text-editor\" data-id=\"0c27d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to offering more features than Universal Analytics, Google Analytics 4 is built differently to align with current and future reporting and privacy needs.<\/p>\n<p>Here are just a few of the benefits of Google Analytics:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-554ea47 e-con-full category-data e-flex e-con e-child\" data-id=\"554ea47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a15df elementor-widget elementor-widget-heading\" data-id=\"a5a15df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Event-based  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e2fae elementor-widget elementor-widget-text-editor\" data-id=\"80e2fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Universal Analytics is session-based, while GA4 is event-based. In other words, the ability to track events such as button clicks, video plays, etc. is built into GA4, whereas it requires advanced configurations in UA. This means that page views are not the only important metric.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14e3c10 e-con-full category-data e-flex e-con e-child\" data-id=\"14e3c10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa8a5e elementor-widget elementor-widget-heading\" data-id=\"6aa8a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Multi-device tracking<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e694ee elementor-widget elementor-widget-text-editor\" data-id=\"0e694ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Universal Analytics was designed around desktop web traffic, while GA4 gives companies visibility into customer journeys across their entire website and applications.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adffd95 e-con-full category-data e-flex e-con e-child\" data-id=\"adffd95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8aa8882 elementor-widget elementor-widget-heading\" data-id=\"8aa8882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Automatic learning<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e13fc3 elementor-widget elementor-widget-text-editor\" data-id=\"3e13fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GA4 uses machine learning technology to share information and make predictions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2339aa3 e-con-full category-data e-flex e-con e-child\" data-id=\"2339aa3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c935eb elementor-widget elementor-widget-heading\" data-id=\"7c935eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Respectful of privacy  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37c0f5 elementor-widget elementor-widget-text-editor\" data-id=\"f37c0f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Universal Analytics (UA) data is highly dependent on cookies, which is not the case with Google Analytics 4.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-16996 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Screenshot-2022-04-20-15.10.46.webp\" alt=\"\" width=\"600\" height=\"507\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Screenshot-2022-04-20-15.10.46.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Screenshot-2022-04-20-15.10.46-300x254.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-183ce46 e-con-full category-data e-flex e-con e-child\" data-id=\"183ce46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b2be1 elementor-widget elementor-widget-heading\" data-id=\"b8b2be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do I know if I'm using Google Analytics?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252e130 elementor-widget elementor-widget-text-editor\" data-id=\"252e130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Analytics 4 was released on October 14, 2020 and has become the default version, so if you created your property after this date, you&#8217;ll probably be using GA4.<\/p>\n<p>If you&#8217;re using analytics before this date, you&#8217;ll probably be using Unnversal Analytics (UA).<\/p>\n<p>If you&#8217;re not sure, you can check your property type by clicking on the down arrow at the top left of your account, next to your property name :<\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-17007\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Screenshot-2022-04-20-15.47.23.webp\" alt=\"\" width=\"600\" height=\"279\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Screenshot-2022-04-20-15.47.23.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Screenshot-2022-04-20-15.47.23-300x140.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Next, look at your property ID:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-17009 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Screenshot-2022-04-20-16.06.22.webp\" alt=\"\" width=\"600\" height=\"307\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Screenshot-2022-04-20-16.06.22.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Screenshot-2022-04-20-16.06.22-300x154.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\">\ud83e\udd13<\/div>\n<div class=\"kg-callout-text\">UA property IDs start with UA and end with a number.<\/div>\n<\/div>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\">\ud83e\udd13<\/div>\n<div class=\"kg-callout-text\">GA4 properties have numbers only.<\/div>\n<\/div>\n<p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4fcfb e-con-full category-data e-flex e-con e-child\" data-id=\"4d4fcfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c400074 elementor-widget elementor-widget-heading\" data-id=\"c400074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do I have to do?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f79a9 elementor-widget elementor-widget-text-editor\" data-id=\"c7f79a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 1\" class=\"bloc-separator darkblue \">\n<p>If you are currently using Universal Analytics, there are three actions to prioritize:<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9964553 e-con-full category-data e-flex e-con e-child\" data-id=\"9964553\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79cf444 elementor-widget elementor-widget-heading\" data-id=\"79cf444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Switch to GA4 as soon as possible<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e549e80 elementor-widget elementor-widget-text-editor\" data-id=\"e549e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although you have more than a year before this change takes place, it&#8217;s best to make the change now so that your GA4 account can collect the data needed for automated information.<\/p>\n<p>If you&#8217;re currently using UA, and want to set up a GA4 property alongside your existing UA property, use Google&#8217;s GA4 configuration wizard, which gives you the option of configuring it with your markup.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-17019 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-cran-2022-04-19-14.35.39-1.webp\" alt=\"\" width=\"600\" height=\"341\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-cran-2022-04-19-14.35.39-1.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-cran-2022-04-19-14.35.39-1-300x171.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>If you use Google Ads, organize personalized events or use other advanced features.<\/p>\n<p>See Google&#8217;s page on how to upgrade to Google Analytics 4, which breaks the process down into 12 steps with effort levels indicated for each step.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17023\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-cran-2022-04-19-14.35.59.webp\" alt=\"\" width=\"600\" height=\"489\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-cran-2022-04-19-14.35.59.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Capture-d-cran-2022-04-19-14.35.59-300x245.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p> <\/p>\n<p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe201f0 e-con-full category-data e-flex e-con e-child\" data-id=\"fe201f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6696acb elementor-widget elementor-widget-heading\" data-id=\"6696acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Adjust your Google Ads conversion tracking<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b6429 elementor-widget elementor-widget-text-editor\" data-id=\"d4b6429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once your GA4 property is set up, you&#8217;ll be able to view Analytics data in your Google Ads account If you&#8217;ve set up conversion tracking, you can import Analytics conversions into Google Ads and delete any targets you&#8217;ve imported from Universal Analytics (UA) to avoid duplicates. To import your Analytics conversions, in your Google Ads account, go to : <\/p>\n<p><mark>Tools &amp; Settings &gt; Conversions &gt; Add a new conversion action<\/mark><br>then select <strong>Import<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17028\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Conversion-Google-Ads.webp\" alt=\"\" width=\"600\" height=\"304\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Conversion-Google-Ads.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Conversion-Google-Ads-300x152.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Here you can select each conversion event you wish to import into your <strong>Google Ads<\/strong> account.<img decoding=\"async\" class=\"alignleft size-full wp-image-17007\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Screenshot-2022-04-20-15.47.23.webp\" alt=\"\" width=\"600\" height=\"279\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Screenshot-2022-04-20-15.47.23.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Screenshot-2022-04-20-15.47.23-300x140.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e7ca9d e-con-full category-data e-flex e-con e-child\" data-id=\"3e7ca9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b67daa elementor-widget elementor-widget-heading\" data-id=\"4b67daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Exporting historical reports<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e48049 elementor-widget elementor-widget-text-editor\" data-id=\"3e48049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google will allow access to your Universal Analytics data for at least six months after July 1, 2023, during which time you will need to export the data that is important to you. There are three ways to export: <\/p>\n<ul>\n<li>Exporting individual reports<\/li>\n<li>Using the Google Analytics Reporting API<\/li>\n<li>Export to BigQuery<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t wait any longer to upgrade to Google Analytics 4! The sooner you start, the more historical data you&#8217;ll have in your account. <\/p>\n<p>What&#8217;s more, Google&#8217;s machine learning will be able to start earlier and predict interesting information in your GA4 account.<\/p>\n<p>Don&#8217;t hesitate to contact us to set up your GA4 accounts and parameters. Our Analytics experts will be with you every step of the way. <\/p>\n<p> <\/p>\n<div class=\"kg-card kg-button-card kg-align-center\"><a class=\"kg-btn kg-btn-accent\" href=\"https:\/\/www.adenlab.com\/solution\/agence-analytics\/\">Optimize your analytics accounts and tagging plan: Ask for a diagnosis<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Since 2005, Google Analytics has been the benchmark for website and marketing performance tracking. Over time, Google has made additions [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":24128,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[83],"class_list":["post-22042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-analytics-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GA4 Features You Need to Know | Adenlab<\/title>\n<meta name=\"description\" content=\"Learn key enhancements and practical uses of Google Analytics 4 (GA4) so you\u2019re ready for smarter tracking and insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 (GA4): what you need to know and what new features does GA4 offer?\" \/>\n<meta property=\"og:description\" content=\"Learn key enhancements and practical uses of Google Analytics 4 (GA4) so you\u2019re ready for smarter tracking and insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/\" \/>\n<meta property=\"og:site_name\" content=\"Adenlab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Adenlab.Agency\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T12:16:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T13:43:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673945007-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1220\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Adenlab Adenlab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adenlab\" \/>\n<meta name=\"twitter:site\" content=\"@adenlab\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adenlab Adenlab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"GA4 Features You Need to Know | Adenlab","description":"Learn key enhancements and practical uses of Google Analytics 4 (GA4) so you\u2019re ready for smarter tracking and insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/","og_locale":"en_US","og_type":"article","og_title":"Google Analytics 4 (GA4): what you need to know and what new features does GA4 offer?","og_description":"Learn key enhancements and practical uses of Google Analytics 4 (GA4) so you\u2019re ready for smarter tracking and insights.","og_url":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/","og_site_name":"Adenlab","article_publisher":"https:\/\/www.facebook.com\/Adenlab.Agency\/","article_published_time":"2025-06-09T12:16:35+00:00","article_modified_time":"2025-11-06T13:43:52+00:00","og_image":[{"width":2000,"height":1220,"url":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673945007-1.webp","type":"image\/webp"}],"author":"Adenlab Adenlab","twitter_card":"summary_large_image","twitter_creator":"@adenlab","twitter_site":"@adenlab","twitter_misc":{"Written by":"Adenlab Adenlab","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/#article","isPartOf":{"@id":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/"},"author":{"name":"Adenlab Adenlab","@id":"https:\/\/www.adenlab.com\/en\/#\/schema\/person\/0c4e95886f0c8eed2d6a80d5bde719c0"},"headline":"Google Analytics 4 (GA4): what you need to know and what new features does GA4 offer?","datePublished":"2025-06-09T12:16:35+00:00","dateModified":"2025-11-06T13:43:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/"},"wordCount":919,"publisher":{"@id":"https:\/\/www.adenlab.com\/en\/#organization"},"image":{"@id":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673945007-1.webp","keywords":["Analytics"],"articleSection":["Trends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/","url":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/","name":"GA4 Features You Need to Know | Adenlab","isPartOf":{"@id":"https:\/\/www.adenlab.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/#primaryimage"},"image":{"@id":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673945007-1.webp","datePublished":"2025-06-09T12:16:35+00:00","dateModified":"2025-11-06T13:43:52+00:00","description":"Learn key enhancements and practical uses of Google Analytics 4 (GA4) so you\u2019re ready for smarter tracking and insights.","breadcrumb":{"@id":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/#primaryimage","url":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673945007-1.webp","contentUrl":"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/170120231673945007-1.webp","width":2000,"height":1220,"caption":"SEO Metrics"},{"@type":"BreadcrumbList","@id":"https:\/\/www.adenlab.com\/en\/google-analytics-4-ga4-what-you-need-to-know-and-what-new-features-does-ga4-offer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Adenlab","item":"https:\/\/www.adenlab.com\/en\/"},{"@type":"ListItem","position":2,"name":"Trends","item":"https:\/\/www.adenlab.com\/en\/category\/trends\/"},{"@type":"ListItem","position":3,"name":"Google Analytics 4 (GA4): what you need to know and what new features does GA4 offer?"}]},{"@type":"WebSite","@id":"https:\/\/www.adenlab.com\/en\/#website","url":"https:\/\/www.adenlab.com\/en\/","name":"Agence Data Marketing des Ecommerces | Agence Google Ads | R\u00e9f\u00e9rencement Naturel | Agence Social Ads | Retail Media","description":"https:\/\/www.adenlab.com\/","publisher":{"@id":"https:\/\/www.adenlab.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adenlab.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adenlab.com\/en\/#organization","name":"Adenlab","url":"https:\/\/www.adenlab.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adenlab.com\/en\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Adenlab"},"image":{"@id":"https:\/\/www.adenlab.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Adenlab.Agency\/","https:\/\/x.com\/adenlab","https:\/\/www.linkedin.com\/company\/adenlab","https:\/\/www.tiktok.com\/@adenlab__","https:\/\/www.instagram.com\/adenlab__\/"]},{"@type":"Person","@id":"https:\/\/www.adenlab.com\/en\/#\/schema\/person\/0c4e95886f0c8eed2d6a80d5bde719c0","name":"Adenlab Adenlab","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4099e6c40b79c4c83c5d020d70245bacba14fcd054cf8553f861500143f18fc4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4099e6c40b79c4c83c5d020d70245bacba14fcd054cf8553f861500143f18fc4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4099e6c40b79c4c83c5d020d70245bacba14fcd054cf8553f861500143f18fc4?s=96&d=mm&r=g","caption":"Adenlab Adenlab"},"url":"https:\/\/www.adenlab.com\/en\/author\/adsadenlab-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/posts\/22042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/comments?post=22042"}],"version-history":[{"count":2,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/posts\/22042\/revisions"}],"predecessor-version":[{"id":24130,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/posts\/22042\/revisions\/24130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/media\/24128"}],"wp:attachment":[{"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/media?parent=22042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/categories?post=22042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adenlab.com\/en\/wp-json\/wp\/v2\/tags?post=22042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}