{"id":22038,"date":"2025-06-09T07:23:23","date_gmt":"2025-06-09T07:23:23","guid":{"rendered":"https:\/\/www.adenlab.com\/how-to-optimize-product-listing-performance-on-google-shopping-and-improve-free-search-engine-optimization\/"},"modified":"2025-11-06T13:53:41","modified_gmt":"2025-11-06T13:53:41","slug":"how-to-optimize-product-listing-performance-on-google-shopping-and-improve-free-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/how-to-optimize-product-listing-performance-on-google-shopping-and-improve-free-search-engine-optimization\/","title":{"rendered":"How to optimize product listing performance on Google Shopping and improve free search engine optimization?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22038\" class=\"elementor elementor-22038 elementor-16596\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> <\/script><br><script type=\"IN\/FollowCompany\" data-id=\"35547327\" data-counter=\"bottom\"><\/script><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-16611 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Google-Shopping.webp\" alt=\"\" width=\"512\" height=\"305\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Google-Shopping.webp 512w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Google-Shopping-300x179.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p data-wpmeteor-wheel=\"true\"><strong>Google Shopping<\/strong> is one of the most effective search engines, with hundreds of millions of users searching every day. The good news is that, since the end of 2020, your products can also be displayed free of charge. <\/p><p>We tell you more about the performance of <strong>free product listings on Google Shopping<\/strong>, in particular how to benefit from better SEO on Google Shopping and boost your organic sales!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free product listings on Google: where are your products visible?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first piece of good news is the presence of your products free of charge in many countries and on several Google tabs:<\/p><p><strong>Google Shopping<br>Google search (web tab)<br>Google Maps<br>Google Images<br>Google Lens<\/strong><\/p><p>You&#8217;ll be able to reach your customers and prospects at different points of contact, which you can analyze in detail using your Merchant Center performance reports.<\/p><p>Please note that the information provided to web users on the various surfaces depends on whether your data complies with <a href=\"https:\/\/support.google.com\/merchants\/answer\/9199328\">Google&#8217;s requirements<\/a>.<\/p><p>Your product data sheets, listed free of charge, can only be distributed on these different platforms if they meet the eligibility criteria specified by the search engine.<\/p><p>If your products are already displayed via Google Ads and your product feed, you&#8217;ve already met the requirements to be displayed in the <a href=\"https:\/\/www.adenlab.com\/news\/liste-google-shopping-gratuite\/\">Google Shopping Free<\/a> search results.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-16620 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/fiche-produit-ecommerce.webp\" alt=\"\" width=\"512\" height=\"321\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/fiche-produit-ecommerce.webp 512w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/fiche-produit-ecommerce-300x188.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are certain product sheets favored over others?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since bidding is no longer the ranking factor for free product sheets, it&#8217;s the best referenced products that will be valued.<\/p><p>But what are the selection criteria?<\/p><p><strong>The quality and relevance<\/strong> of your product sheets and <a href=\"https:\/\/www.adenlab.com\/news\/optimisation-flux-google-shopping\/\">Google Shopping product feeds<\/a> are the only way for Google to distinguish between different brands.<\/p><p>Certain elements are essential for the performance of your product sheets, such as :<\/p><p>**1 The GTIN code ** (for &#8220;Global Trade Item Number&#8221;) most often supplied by the manufacturer. Google uses it to compare your ad with those of other retailers. This allows you to stand out from the crowd, for example, through your ratings, or to make yourself known if some of your competitors are out of stock.<br>Please note: Google favors sellers with the best ratings, even if they come from different sources (Trustpilot, Verifies Reviews, etc.).  <\/p><p><strong>2 Optimized titles<\/strong> (with the most sought-after keywords&#8230;).<\/p><p><strong>3 Adapt your prices<\/strong>, for example by equipping yourself with a dynamic pricing tool, or by having your promotions appear directly in Google Shopping (to find out more, contact us).<\/p><p data-wpmeteor-wheel=\"true\"><strong>But on a simpler level<\/strong>, the criteria for improving the performance of your free ads are :<\/p><p><strong>4 Image quality<\/strong> to encourage clicks, but also uniqueness (one image per product color, for example).<\/p><p><strong>5 Clarity<\/strong> and richness of information to satisfy web users&#8217; need for information (from the most global to the most specific),<\/p><p><strong>6 The relevance of titles<\/strong> to encourage categorization by the algorithm (their uniqueness is essential).<\/p><p>In short, the attractiveness and accuracy of your product sheet is essential. User <a href=\"https:\/\/www.adenlab.com\/en\/avis-google-2\/\">ratings and reviews<\/a> would also be taken into account in ranking on results pages. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d17c8fe e-con-full category-data e-flex e-con e-child\" data-id=\"d17c8fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee88c32 elementor-widget elementor-widget-heading\" data-id=\"ee88c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Focus on... The title of your product page<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4965a elementor-widget elementor-widget-text-editor\" data-id=\"ee4965a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Title optimization is a key factor in boosting the performance of free product listings on Google Shopping. Here&#8217;s a study from <strong>Search Engine Land<\/strong>, highlighting the importance of title optimization. <\/p><p><strong>Three types of merchant campaigns are compared.<\/strong><\/p><ol><li>The first with a classic title,<\/li><li>The second with an optimized title,<\/li><li>Third, with optimized titles based on terms that are particularly popular with web users.<\/li><\/ol><p>The optimization of your titles must be based on concrete information: Google Analytics statistics, Google Trends (most popular queries according to seasonality, for example), etc.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-16633 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Titre-fiche-Produit-Optimise-pour-Google-Shopping.png\" alt=\"\" width=\"600\" height=\"448\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Titre-fiche-Produit-Optimise-pour-Google-Shopping.png 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Titre-fiche-Produit-Optimise-pour-Google-Shopping-300x224.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free performance analysis of your Google Shopping product listings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df594ee e-con-full category-data e-flex e-con e-child\" data-id=\"df594ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41f9d43 elementor-widget elementor-widget-heading\" data-id=\"41f9d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Data analysis on Google Merchant Center<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d9359 elementor-widget elementor-widget-text-editor\" data-id=\"52d9359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16638 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Google-Merchant-Center.webp\" alt=\"\" width=\"512\" height=\"268\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Google-Merchant-Center.webp 512w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Google-Merchant-Center-300x157.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p>Once you&#8217;ve categorized and optimized your product flow, it&#8217;s time to analyze the results of your work!<\/p><p>The first thing you need to know is that you don&#8217;t need a Google Ads account to do this.<\/p><p>You can check the performance of your product listings directly on <a href=\"https:\/\/merchants.google.com\/\">Google Merchant Center<\/a>.<\/p><ol><li>Click on &#8220;Performance&#8221;, then &#8220;Dashboard&#8221; in the navigation menu, and finally on the &#8220;Free product sheets&#8221; or &#8220;Free local product sheets&#8221; tab.<\/li><li>The Dashboard allows you to segment data by category, brand or product type.<br><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16646\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Rapport-Fiche-Produit-Merchant-Center-300x175.webp\" alt=\"\" width=\"300\" height=\"175\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Rapport-Fiche-Produit-Merchant-Center-300x175.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Rapport-Fiche-Produit-Merchant-Center.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16648\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Rapport-Fiche-Produit-par-titre-Google-Merchant-Center-300x116.webp\" alt=\"\" width=\"300\" height=\"116\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Rapport-Fiche-Produit-par-titre-Google-Merchant-Center-300x116.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Rapport-Fiche-Produit-par-titre-Google-Merchant-Center.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br>Comparison of free product sheets VS paid Shopping ads<\/li><\/ol><p>On Google Merchant Center, you&#8217;ll find data showing the engagement generated among your customers across all your products, or the performance of individual products. However, this data is relatively succinct. <\/p><p>In fact, the Merchant Center reports won&#8217;t show the sales generated by your product ads. To date, only Google Shopping&#8217;s paid campaigns allow you to analyze sales and ROI via Google Ads and Google Analytics. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-307f4f4 e-con-full category-data e-flex e-con e-child\" data-id=\"307f4f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db84da8 elementor-widget elementor-widget-heading\" data-id=\"db84da8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Performance tracking with Google Analytics<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f32a7 elementor-widget elementor-widget-text-editor\" data-id=\"d1f32a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16662 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/google-annalytics.webp\" alt=\"\" width=\"512\" height=\"176\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/google-annalytics.webp 512w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/google-annalytics-300x103.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p>If you&#8217;d like to use Google Analytics to track this data, you should know that by default, the statistics from your free Google Shopping ads go back into organic traffic.<\/p><p>In fact, if you&#8217;re looking for a more in-depth analysis of the performance of free product listings, it&#8217;s not really that easy.<\/p><p><strong>Google offers 2 methods:<\/strong><\/p><p><strong>Option 1:<\/strong> Use [link]\/mobile link attribute URLs [mobile_link] and Google Ads automatic tagging<\/p><p><strong>Option 2:<\/strong> Use separate URLs in Merchant Center feeds using the [ads_redirect] ad redirect and [mobile_link] mobile link attributes, and the Google search index canonical_link attribute<\/p><p>Find out more about these options in the recommendations About free product listing performance reports<\/p><p>If you&#8217;re not used to creating rules or changing settings in your Google Shopping feed, I recommend reading<a href=\"https:\/\/www.goinflow.com\/blog\/measure-google-shopping-performance\/\">Inflow<\/a>. The wrong settings could well distort your reading of the performance of your available products. <\/p><p>However, once set up, your reports will be able to distinguish several sources of traffic for your product sheets:<\/p><p><strong>Organic traffic<br>Free product listings<br>Sponsored product listings<\/strong><\/p><p>Would you like to optimize your free product page performance reports?<\/p><p>Refine ROI analysis when you combine free and paid ads?<br>Contact us!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Shopping is one of the most effective search engines, with hundreds of millions of users searching every day. The [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":24229,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[82],"class_list":["post-22038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-shopping-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Optimize Google Shopping Listings &amp; SEO | Adenlab<\/title>\n<meta name=\"description\" content=\"Optimize your product listings on Google Shopping and improve your free search engine optimization for greater visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Shopping Listings & SEO | Adenlab","description":"Optimize your product listings on Google Shopping and improve your free search engine optimization for greater visibility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adenlab.com\/en\/how-to-optimize-product-listing-performance-on-google-shopping-and-improve-free-search-engine-optimization\/","og_locale":"en_US","og_type":"article","og_title":"How to optimize product listing performance on Google Shopping and improve free search engine optimization?","og_description":"Optimize your product listings on Google Shopping and improve your free search engine optimization for greater 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