{"id":22037,"date":"2025-06-09T11:19:06","date_gmt":"2025-06-09T11:19:06","guid":{"rendered":"https:\/\/www.adenlab.com\/google-analytics-end-of-ga3-how-to-prepare-for-ga4\/"},"modified":"2025-11-04T12:10:23","modified_gmt":"2025-11-04T12:10:23","slug":"google-analytics-end-of-ga3-how-to-prepare-for-ga4","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/google-analytics-end-of-ga3-how-to-prepare-for-ga4\/","title":{"rendered":"Google Analytics: end of GA3, how to prepare for GA4?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22037\" class=\"elementor elementor-22037 elementor-16866\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The old version of Google Analytics, GA3, will disappear for good in 2023, to be replaced by Google Analytics 4. Why this sudden switch to GA4? And what changes can you expect?  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35a5fab e-con-full category-data e-flex e-con e-child\" data-id=\"35a5fab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d43647 elementor-widget elementor-widget-heading\" data-id=\"3d43647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Download our white paper<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-407f80e e-flex e-con-boxed e-con e-parent\" data-id=\"407f80e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dcb2063 e-con-full category-data e-flex e-con e-child\" data-id=\"dcb2063\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1312551 elementor-widget elementor-widget-image\" data-id=\"1312551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1.webp\" class=\"attachment-full size-full wp-image-15811\" alt=\"Marketing Cover\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1.webp 1920w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-300x169.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-1024x576.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-768x432.webp 768w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0361919 e-con-full category-data e-flex e-con e-child\" data-id=\"0361919\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cacae9b elementor-widget elementor-widget-html\" data-id=\"cacae9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"305\" src=\"https:\/\/3c814641.sibforms.com\/serve\/MUIFACg_vaUyncHToVEbqDypGkNRzwC7mezWeoe_lbYDhwXq9oPb8pdIMo7HZRz6J3jBxWxaqch93e7hDAptBBaqL7SH89lTySnjvXicWXsAdTTE-fHrAEbIyLjXqKenK4Cs28zWidBXgSKi0bY2QtX8EXBIowLzqUHokGT4xqI7W2GH5oIacq7vDAZ0pD80O-VpaTtPInsn24YJ\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen=\"\" style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The end of Google Analytics (Universal Analytics - GA3) in 2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 1\" class=\"bloc-separator darkblue \"><p>On March 16, Google caused a stir by announcing the phasing-out of its web traffic analysis tool, Google Analytics 3. The standard version will disappear completely on July 1, 2023, and the 360 version in October 2023. GA4 will take over.  <\/p><\/div><p> <\/p><p>A sudden decision that hasn&#8217;t made many analytics and SEO professionals very happy.<\/p><p>The tight schedule is a cause for some concern, as is the complete change compared to previous versions (new technology, interface, jargon&#8230;).<\/p><p data-wpmeteor-wheel=\"true\">Finally, there are still questions to be answered about data transition, given that Google has yet to propose a dedicated tool.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Analytics in the crosshairs of the CNIL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 2\" class=\"bloc-separator darkblue \"><p>So why the rush? The CNIL, the French Data Protection Authority, may have precipitated this decision. Last February, the CNIL issued formal notices to various website operators for their use of Google Analytics, deeming the transfer of data to be non-compliant. These formal notices followed a series of similar complaints (101 to be exact), lodged by the None of Your Business association.   <\/p><\/div><p> <\/p><p>(NOYB) in various countries affected by the RGPD.<\/p><p>We can assume that Google preferred to keep up with the CNIL&#8217;s recommendations by offering a new version of GA, and avoid a flight of its customers to more RGPD-friendly solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the RGPD-related developments with GA4?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"partie 3\" class=\"bloc-separator darkblue \"><p>In order to comply with the French and European authorities, Google had to rethink its data management model. Previous versions of Google Analytics, including GA3, were unable to anonymize users&#8217; IP addresses without first hosting them outside the EU. This is exactly what the CNIL pointed out last February.  <\/p><\/div><p>With GA4, available since October 2020, Google is making a profound change to the data collection model and proudly announces it on its blog:<\/p><p data-wpmeteor-wheel=\"true\">&#8220;Google Analytics 4 will no longer store IP addresses. These solutions and controls are particularly necessary in today&#8217;s international data privacy landscape, where users increasingly expect more privacy and control over their data.&#8221;<\/p><p><img decoding=\"async\" class=\"alignleft wp-image-16895 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Screenshot-2022-05-04-14.26.19.webp\" alt=\"\" width=\"499\" height=\"284\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Screenshot-2022-05-04-14.26.19.webp 499w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Screenshot-2022-05-04-14.26.19-300x171.webp 300w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New features in Google Analytics 4 (GA4)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c27d1d elementor-widget elementor-widget-text-editor\" data-id=\"0c27d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to greater respect for data confidentiality, GA4 also offers its users new functionalities  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-554ea47 e-con-full category-data e-flex e-con e-child\" data-id=\"554ea47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a15df elementor-widget elementor-widget-heading\" data-id=\"a5a15df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Smarter insights<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e2fae elementor-widget elementor-widget-text-editor\" data-id=\"80e2fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>  using <strong>machine learning<\/strong> to better understand the customer journey across all platforms and devices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3721be e-con-full category-data e-flex e-con e-child\" data-id=\"b3721be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb2213 elementor-widget elementor-widget-heading\" data-id=\"0fb2213\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Seamless integration of Google's advertising platforms  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda9acc elementor-widget elementor-widget-text-editor\" data-id=\"dda9acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>a feature that will optimize the performance of your campaigns and boost your marketing ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fa2703 e-con-full category-data e-flex e-con e-child\" data-id=\"8fa2703\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-105d57a elementor-widget elementor-widget-heading\" data-id=\"105d57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Improved measurement<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ba88d elementor-widget elementor-widget-text-editor\" data-id=\"f7ba88d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GA4 implements automatic and native tracking that you can activate on your site&#8217;s functionalities such as external links, search, scroll, data download, video interactions.<br>We strongly recommend that you activate scroll natively, as you&#8217;ll see in the last point.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a57ea2 e-con-full category-data e-flex e-con e-child\" data-id=\"0a57ea2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b38ddaa elementor-widget elementor-widget-heading\" data-id=\"b38ddaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Engagement rate replaces bounce rate<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcfe9c elementor-widget elementor-widget-text-editor\" data-id=\"5bcfe9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With GA4, we&#8217;ve gone from a disappointing metric to a positive one, with an engagement rate inversely proportional to the bounce rate.<br>Remember, the main problem with the bounce rate was that it didn&#8217;t take into account the time spent when there was no interaction on the page. Now, GA4 is able to detect scroll activation on a page and count the time spent by the surfer on your site&#8217;s pages. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The future will be <strong>Google Analytics 4<\/strong>, or it won&#8217;t be!<\/p><p>Unless you&#8217;ve given up on Google Analytics, you should make the switch as soon as possible, if you haven&#8217;t already done so.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b28f5d e-con-full category-data e-flex e-con e-child\" data-id=\"7b28f5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53035bc elementor-widget elementor-widget-heading\" data-id=\"53035bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Points to remember about the switch to GA4<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a50ff71 elementor-widget elementor-widget-text-editor\" data-id=\"a50ff71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GA3 will disappear completely on July 1, 2023 for the standard version and in October 2023 for the 360 version.<\/p><p>Historical data will remain available until December 31, 2023, after which they will be permanently deleted.<\/p><p>To date, no dedicated data transition tool has been proposed by Google Analytics for making the switch. To be continued&#8230; <\/p><p>Don&#8217;t wait any longer, start complying with Google Analytics 4 right now.<br>If you need experts to help you through this transition, contact us!<\/p><p>As specialists in e-commerce site support, we know just how effective analysis can be in optimizing the performance of an e-commerce site. We&#8217;d be delighted to support you in this upgrade. <\/p><p> <\/p><div class=\"kg-card kg-button-card kg-align-center\"><a class=\"kg-btn kg-btn-accent\" href=\"https:\/\/www.adenlab.com\/\/contact\/\">Contact our Analytics experts<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The old version of Google Analytics, GA3, will disappear for good in 2023, to be replaced by Google Analytics 4. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16871,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[83],"class_list":["post-22037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-analytics-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Analytics: end of GA3, how to prepare for GA4? | Adenlab<\/title>\n<meta name=\"description\" content=\"Learn how to smoothly transition from Google Analytics 3 to GA4 and keep tracking your website data accurately.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/google-analytics-end-of-ga3-how-to-prepare-for-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics: end of GA3, how to prepare for GA4?\" \/>\n<meta property=\"og:description\" content=\"Learn how to smoothly transition from Google Analytics 3 to GA4 and keep tracking your website data accurately.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adenlab.com\/en\/google-analytics-end-of-ga3-how-to-prepare-for-ga4\/\" \/>\n<meta property=\"og:site_name\" content=\"Adenlab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Adenlab.Agency\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T11:19:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T12:10:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Screenshot-2022-05-04-14.15.34.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"668\" \/>\n\t<meta property=\"og:image:height\" content=\"439\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Adenlab Adenlab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adenlab\" \/>\n<meta name=\"twitter:site\" content=\"@adenlab\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adenlab Adenlab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Analytics: end of GA3, how to prepare for GA4? 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