{"id":22034,"date":"2025-06-09T08:22:31","date_gmt":"2025-06-09T08:22:31","guid":{"rendered":"https:\/\/www.adenlab.com\/how-can-you-use-google-ads-competitive-metrics-to-outperform-the-competition\/"},"modified":"2025-11-06T13:50:28","modified_gmt":"2025-11-06T13:50:28","slug":"how-can-you-use-google-ads-competitive-metrics-to-outperform-the-competition","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/how-can-you-use-google-ads-competitive-metrics-to-outperform-the-competition\/","title":{"rendered":"How can you use Google Ads&#8217; competitive metrics to outperform the competition?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22034\" class=\"elementor elementor-22034 elementor-16671\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Being visible on Google&#8217;s search engine, and even more so with your Google Adwords campaigns, is a key issue for a large number of companies and ecommerce businesses looking to improve their visibility: whether you want to display your ads, sell products (e-commerce) or offer services (lead generation), you need to be on the first page and ideally in the top positions of Google&#8217;s search results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Ads campaigns offer serious advantages for rapidly increasing qualified traffic.<\/p><p>But as you know, you&#8217;re not the only one positioning your ads via Google Ads campaigns. Keeping an eye on the competition is therefore essential if you don&#8217;t want to lose valuable traffic and audience for your business. <\/p><p>This is what we&#8217;re going to show you in the following points. Which competitive indicators should be monitored and analyzed? What are the indicators you need to maintain your visibility with a given budget? When do your competitors take over, and what can you do to avoid this?   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75aeb2f e-con-full category-data e-flex e-con e-child\" data-id=\"75aeb2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddfba64 elementor-widget elementor-widget-heading\" data-id=\"ddfba64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Download our white paper<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41609c7 e-flex e-con-boxed e-con e-parent\" data-id=\"41609c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2feb7c4 e-con-full category-data e-flex e-con e-child\" data-id=\"2feb7c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-115332f elementor-widget elementor-widget-image\" data-id=\"115332f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1.webp\" class=\"attachment-full size-full wp-image-15811\" alt=\"Marketing Cover\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1.webp 1920w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-300x169.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-1024x576.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-768x432.webp 768w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8f09dc e-con-full category-data e-flex e-con e-child\" data-id=\"d8f09dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b69cc4f elementor-widget elementor-widget-html\" data-id=\"b69cc4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"305\" src=\"https:\/\/3c814641.sibforms.com\/serve\/MUIFACg_vaUyncHToVEbqDypGkNRzwC7mezWeoe_lbYDhwXq9oPb8pdIMo7HZRz6J3jBxWxaqch93e7hDAptBBaqL7SH89lTySnjvXicWXsAdTTE-fHrAEbIyLjXqKenK4Cs28zWidBXgSKi0bY2QtX8EXBIowLzqUHokGT4xqI7W2GH5oIacq7vDAZ0pD80O-VpaTtPInsn24YJ\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen=\"\" style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impression rate: make sure you're visible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Definition: &#8220;The impression rate corresponds to the number of impressions presented by the number of impressions you could have recorded.&#8221;<\/p><p>When analyzing the impression rate of a Google Ads campaign (Shopping or Text), there are in fact 2 indicators to take into consideration to know if you have the upper hand over your competitors:<\/p><p> <\/p><ol><li>printing rate (IS)<\/li><li>the number of impressions in absolute first position.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3ec2c e-con-full category-data e-flex e-con e-child\" data-id=\"7d3ec2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66715da elementor-widget elementor-widget-heading\" data-id=\"66715da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How to use and analyze the \"impression rate (IS)\"?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1480a41 elementor-widget elementor-widget-text-editor\" data-id=\"1480a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignnone wp-image-16702 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Sans-titre-388-101-px-100-800-px-2-1.webp\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Sans-titre-388-101-px-100-800-px-2-1.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Sans-titre-388-101-px-100-800-px-2-1-300x75.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>If your impression rate is high, it means that your ads are being displayed well in user searches.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-16705 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/7j3JVYNZ95GdxAnXO9fSVJHKIQsEk.webp\" alt=\"\" width=\"1600\" height=\"1135\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/7j3JVYNZ95GdxAnXO9fSVJHKIQsEk.webp 1600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/7j3JVYNZ95GdxAnXO9fSVJHKIQsEk-300x213.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/7j3JVYNZ95GdxAnXO9fSVJHKIQsEk-1024x726.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/7j3JVYNZ95GdxAnXO9fSVJHKIQsEk-768x545.webp 768w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/7j3JVYNZ95GdxAnXO9fSVJHKIQsEk-1536x1090.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p><p>Conversely, if your impression rates are low, you have the potential to reach more users. In this case, you&#8217;ll certainly need to increase your bids and your budget. <\/p><ul><li><strong>Advice :<\/strong><\/li><li><strong>Increase your campaign budget to increase the frequency of your ads.<\/strong><\/li><li><strong>Increase your bid to win the bidding for your ads<\/strong><\/li><li><strong>Improve ad quality so that future customers click on your ads rather than your competitor&#8217;s.<\/strong><\/li><\/ul><p>To find out more about <strong>Impression Rate<\/strong> strategies and objectives, we recommend reading our article on Google Ads smart bidding and <a href=\"https:\/\/www.adenlab.com\/news\/taux-dimpressions-versus-maximiser-les-clics-tout-savoir\/\">&#8220;Impression Rate&#8221; versus &#8220;Maximizing Clicks&#8221;<\/a> <strong>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5de6765 e-con-full category-data e-flex e-con e-child\" data-id=\"5de6765\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c212011 elementor-widget elementor-widget-heading\" data-id=\"c212011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How can we make the most of the \"rate of impressions in absolute first position\" information?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a4995 elementor-widget elementor-widget-text-editor\" data-id=\"35a4995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Definition <\/strong>: &#8220;The absolute top impressions rate (ATIS) corresponds to the percentage of impressions of your <strong>Shopping<\/strong> ads published in the most visible position (Shopping campaigns).<\/p><p>There is only one &#8220;absolute top print&#8221; per auction.<\/p><p>Therefore, the corresponding rate is an important indicator of your overall prominence.&#8221;<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16713 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/qpaHYdPJqDaK4K5.webp\" alt=\"\" width=\"1600\" height=\"1135\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/qpaHYdPJqDaK4K5.webp 1600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/qpaHYdPJqDaK4K5-300x213.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/qpaHYdPJqDaK4K5-1024x726.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/qpaHYdPJqDaK4K5-768x545.webp 768w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/qpaHYdPJqDaK4K5-1536x1090.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p><p>The top positions are always the most sought-after and therefore the most expensive.<\/p><p><strong>However, in a context of performance and return on investment, this higher cost is often highly commendable!<\/strong><\/p><p>To recap a little history, the absolute position impression rate replaced the &#8220;average position&#8221; indicator at the end of 2019, which used to show where your ad was positioned in the search results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overlap rate: who is present at the same time as you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16727 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Sans-titre-388-101-px-100-800-px-3-2.webp\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Sans-titre-388-101-px-100-800-px-3-2.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Sans-titre-388-101-px-100-800-px-3-2-300x75.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p><strong>Definition<\/strong>: &#8220;The overlap rate indicates how often your ad and another advertiser&#8217;s ad have registered an impression at the same time.&#8221;<\/p><p>Why is this indicator important and why should it be analyzed?<\/p><p data-wpmeteor-wheel=\"true\">Whether you&#8217;re an e-business or a service provider, it&#8217;s important to know who&#8217;s present at the same time to make the difference.<\/p><p>After all, your competitors also have advantages and attractive offers, and their ads may be more appealing than yours. And you&#8217;ll need to ask yourself the following questions: Are their catchphrases better than mine? Are their prices more competitive? Do they offer a more interesting promotion?   <\/p><p>All these elements can impact your traffic and cause you to lose sales.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16737 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Ivoire-Rose-et-Noir-Photocentrique-Album-Anniversaire-Ma-moitie-Carte-5.webp\" alt=\"\" width=\"600\" height=\"426\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Ivoire-Rose-et-Noir-Photocentrique-Album-Anniversaire-Ma-moitie-Carte-5.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Ivoire-Rose-et-Noir-Photocentrique-Album-Anniversaire-Ma-moitie-Carte-5-300x213.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>Analyzing the overlay rate will enable you to anticipate and identify new players entering Google Adwords that you hadn&#8217;t previously identified as competitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overpricing - What's your competitive edge?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16752 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Sans-titre-388-101-px-100-800-px-1-1.webp\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Sans-titre-388-101-px-100-800-px-1-1.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Sans-titre-388-101-px-100-800-px-1-1-300x75.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p><strong>Definition<\/strong>: &#8220;The outranking rate shows how often your ad was ranked higher than another advertiser&#8217;s during the auction. It can also indicate whether your ad was shown, but theirs was not.&#8221;<\/p><p>Maintaining a competitive edge and making sure you&#8217;re visible more often enables you to capture more qualified traffic than your competitors, and therefore more business.<\/p><p>A higher upgrade rate is your guarantee of maintaining your competitive edge.<\/p><p>But don&#8217;t forget your priorities!<\/p><p>Maintain a high overlay rate on the campaigns and ads that have generated the most growth and profitability for you.<\/p><p>The upgrade rate is not an end in itself \ud83d\ude09<\/p><p>We are of course available to discuss your Google Ads strategy and acquisition projects with you.<\/p><p>Adenlab the<a href=\"https:\/\/www.adenlab.com\/en\/\">Google Ads agency<\/a> for retailers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Being visible on Google&#8217;s search engine, and even more so with your Google Adwords campaigns, is a key issue for [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[77],"class_list":["post-22034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-search-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Use Google Ads Competitive Metrics to Beat Rivals | Adenlab<\/title>\n<meta name=\"description\" content=\"Learn how to use Google Ads competitive metrics to boost performance, improve ad strategy, and outperform your competitors effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/how-can-you-use-google-ads-competitive-metrics-to-outperform-the-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can you use Google Ads&#039; 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