{"id":22022,"date":"2025-06-09T10:41:21","date_gmt":"2025-06-09T10:41:21","guid":{"rendered":"https:\/\/www.adenlab.com\/google-ads-tracking-consent-mode-will-it-recover-your-lost-data\/"},"modified":"2025-10-28T12:29:08","modified_gmt":"2025-10-28T12:29:08","slug":"google-ads-tracking-consent-mode-will-it-recover-your-lost-data","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/google-ads-tracking-consent-mode-will-it-recover-your-lost-data\/","title":{"rendered":"Google Ads&#8217; tracking Consent Mode: will it recover your lost data?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22022\" class=\"elementor elementor-22022 elementor-16809\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Google Ads \"Consent Mode\" tracking?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consent Mode is designed to ensure that important data is collected to measure the effectiveness of your Google Ads advertising campaigns, even if your users have not given their consent to cookies.<\/p>\n<p>Products compatible with Consent Mode :<\/p>\n<ul>\n<li>\n<pre><code>Suivi des conversions Google Ads<\/code><\/pre>\n<\/li>\n<li>\n<pre><code>Tag de remarketing Google Ads<\/code><\/pre>\n<\/li>\n<li>\n<pre><code>Floodlight<\/code><\/pre>\n<\/li>\n<li>\n<pre><code\/><\/pre>\n<pre><code>Google Analytics<\/code><\/pre>\n<pre><code\/><\/pre>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3ec2c e-con-full category-data e-flex e-con e-child\" data-id=\"7d3ec2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c400074 elementor-widget elementor-widget-heading\" data-id=\"c400074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best Practices for Optimizing Target ROAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1480a41 elementor-widget elementor-widget-text-editor\" data-id=\"1480a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-16834 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1526374965328-7f61d4dc18c5cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDJ8fGRpZ2l0YWx8ZW58MHx8fHwxNjQ0OTQwNjYzampixlibrb-1.2-scaled.webp\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1526374965328-7f61d4dc18c5cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDJ8fGRpZ2l0YWx8ZW58MHx8fHwxNjQ0OTQwNjYzampixlibrb-1.2-scaled.webp 2560w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1526374965328-7f61d4dc18c5cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDJ8fGRpZ2l0YWx8ZW58MHx8fHwxNjQ0OTQwNjYzampixlibrb-1.2-300x200.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1526374965328-7f61d4dc18c5cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDJ8fGRpZ2l0YWx8ZW58MHx8fHwxNjQ0OTQwNjYzampixlibrb-1.2-1024x683.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1526374965328-7f61d4dc18c5cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDJ8fGRpZ2l0YWx8ZW58MHx8fHwxNjQ0OTQwNjYzampixlibrb-1.2-768x512.webp 768w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1526374965328-7f61d4dc18c5cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDJ8fGRpZ2l0YWx8ZW58MHx8fHwxNjQ0OTQwNjYzampixlibrb-1.2-1536x1024.webp 1536w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1526374965328-7f61d4dc18c5cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDJ8fGRpZ2l0YWx8ZW58MHx8fHwxNjQ0OTQwNjYzampixlibrb-1.2-2048x1365.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Photo by <a href=\"https:\/\/unsplash.com\/@markusspiske?utm_source=ghost&amp;utm_medium=referral&amp;utm_campaign=api-credit\">Markus Spiske<\/a> \/ <a href=\"https:\/\/unsplash.com\/?utm_source=ghost&amp;utm_medium=referral&amp;utm_campaign=api-credit\">Unsplash<\/a><\/p>\n<p>In order to function, Google&#8217;s Consent Mode uses two tags to adjust the behavior of cookies and<\/p>\n<p>Google tags :<\/p>\n<ul>\n<li>\n<pre><code>  ad_storagean\n<\/code><\/pre>\n<\/li>\n<li>\n<pre><code>  alytics_storage<\/code><br\/><br\/><\/pre>\n<\/li>\n<\/ul>\n<p>The consent mode uses these beacons to receive information on the consent status of users directly from the cookie consent window provided by your CMP (consent management platform).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cookie Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignnone wp-image-16857 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/2_Capture-d-cran-2022-02-15-17.20.21.webp\" alt=\"\" width=\"1000\" height=\"482\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/2_Capture-d-cran-2022-02-15-17.20.21.webp 1000w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/2_Capture-d-cran-2022-02-15-17.20.21-300x145.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/2_Capture-d-cran-2022-02-15-17.20.21-768x370.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sending data to Google<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consent Mode recovers an average of 30% of data, excluding cookie validation.<\/p>\n<p>It retrieves information using anonymized pings.<\/p>\n<p>Pings are used for the following events:<\/p>\n<ul>\n<li>Consent status pings are sent from all pages visited by the user for each cookie category (even if the consent status changes),<\/li>\n<li>Conversion pings are sent as soon as a conversion has taken place,<\/li>\n<li>Google Analytics pings are sent to all pages of a website on which the Google Analytics tag has been implemented.<\/li>\n<\/ul>\n<p> <\/p>\n<p>In what way?<\/p>\n<ul>\n<li>Time and date (of your website visit).<\/li>\n<li>User agent (if users visit your website)<\/li>\n<li>Referrer (how users accessed your website)<\/li>\n<li>Redirection information in URL (e.g. GCLID \/ DCLID)<\/li>\n<li>Boolean information on consent status<\/li>\n<li>Random number generated on each loaded page<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-554ea47 e-con-full category-data e-flex e-con e-child\" data-id=\"554ea47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RGBD compliance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a15df elementor-widget elementor-widget-heading\" data-id=\"a5a15df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What does the law say?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e2fae elementor-widget elementor-widget-text-editor\" data-id=\"80e2fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The RGPD directive establishes rules on the protection of individuals with regard to the processing of personal data.<\/p>\n<p><strong>&#8220;personal data&#8221; means<\/strong> any information relating to an<br>identified or identifiable natural person (hereinafter referred to as the &#8220;person<br>concerned&#8221;); an &#8220;identifiable natural person&#8221; is one who can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, an identification number, location data, an online identifier, or to one or more factors specific to his or her physical, physiological, genetic, mental, economic, cultural or social identity;<\/p>\n<p>&#8220;<strong>processing&#8221; means<\/strong> any operation or set of operations which is performed upon personal data or sets of personal data, whether or not by automatic means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or<br>destruction;<\/p>\n<p>Source: DIRECTIVE (EU) 2016\/680 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL APR 27, 2016<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-183ce46 e-con-full category-data e-flex e-con e-child\" data-id=\"183ce46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b2be1 elementor-widget elementor-widget-heading\" data-id=\"b8b2be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RGPD IN BRIEF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252e130 elementor-widget elementor-widget-text-editor\" data-id=\"252e130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No personal data or data enabling personal profiling either by ID or by nominative personal data may be processed without the consent and justified legitimate interest of the person concerned by the processing.<\/p>\n<p>No personal data may be further processed in order to be anonymized to comply with the RGPD.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RGPD AND CONSENT MODE\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignnone wp-image-16868 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1599016012665-13b74bb3b528cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDI2fHxnb29nbGV8ZW58MHx8fHwxNjQ0OTQxNzQzampixlibrb-1.2-scaled.webp\" alt=\"\" width=\"2560\" height=\"1434\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1599016012665-13b74bb3b528cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDI2fHxnb29nbGV8ZW58MHx8fHwxNjQ0OTQxNzQzampixlibrb-1.2-scaled.webp 2560w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1599016012665-13b74bb3b528cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDI2fHxnb29nbGV8ZW58MHx8fHwxNjQ0OTQxNzQzampixlibrb-1.2-300x168.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1599016012665-13b74bb3b528cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDI2fHxnb29nbGV8ZW58MHx8fHwxNjQ0OTQxNzQzampixlibrb-1.2-1024x573.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1599016012665-13b74bb3b528cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDI2fHxnb29nbGV8ZW58MHx8fHwxNjQ0OTQxNzQzampixlibrb-1.2-768x430.webp 768w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1599016012665-13b74bb3b528cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDI2fHxnb29nbGV8ZW58MHx8fHwxNjQ0OTQxNzQzampixlibrb-1.2-1536x860.webp 1536w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/photo-1599016012665-13b74bb3b528cropentropyampcstinysrgbampfitmaxampfmjpgampixidMnwxMTc3M3wwfDF8c2VhcmNofDI2fHxnb29nbGV8ZW58MHx8fHwxNjQ0OTQxNzQzampixlibrb-1.2-2048x1147.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Photo by <a href=\"https:\/\/unsplash.com\/@rmrdnl?utm_source=ghost&amp;utm_medium=referral&amp;utm_campaign=api-credit\">Daniel Romero<\/a> \/ <a href=\"https:\/\/unsplash.com\/?utm_source=ghost&amp;utm_medium=referral&amp;utm_campaign=api-credit\">Unsplash<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-443fec5 e-con-full category-data e-flex e-con e-child\" data-id=\"443fec5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b19a4ab elementor-widget elementor-widget-heading\" data-id=\"b19a4ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does Google have to say?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7826bb1 elementor-widget elementor-widget-text-editor\" data-id=\"7826bb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anonymization of data processing and data collection first Parties only.<\/p>\n<p>Technically and theoretically, <strong>Consent<\/strong> Mode makes it possible to obtain completely anonymous data:<\/p>\n<blockquote>\n<p>a page = a unique id which is renewed on each page = an action = a ping sent to google solutions (analytics, Ads, etc.).<\/p>\n<\/blockquote>\n<p>The user path cannot be followed.<\/p>\n<p>Conversely, actions triggering <strong>conversions can be tracked<\/strong>, and degraded Analytics data can be tracked (session times, page views) thanks to the consent mode.<\/p>\n<p>The <strong>Consent Mode<\/strong> not only uses no cookies, but also recovers <strong>First<\/strong> Party-oriented data.<\/p>\n<p> <\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-emoji\">\ud83d\udca1<\/div>\n<div class=\"kg-callout-text\">If you need more information or need to review your RGPD and consent policy, our Data Tag Management and Analytics teams are here to help.<\/div>\n<div> <\/div>\n<\/div>\n<div class=\"kg-card kg-button-card kg-align-center\"><a class=\"kg-btn kg-btn-accent\" href=\"https:\/\/www.adenlab.com\/solution\/agence-analytics\/\">Consult our Data &amp; RGPD experts<\/a><\/div>\n<p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5e6783 e-con-full category-data e-flex e-con e-child\" data-id=\"a5e6783\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-570916a elementor-widget elementor-widget-heading\" data-id=\"570916a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What the CNIL says\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c59a73 elementor-widget elementor-widget-text-editor\" data-id=\"6c59a73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16878 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/2_Capture-d-cran-2022-02-15-17.19.55.webp\" alt=\"\" width=\"1000\" height=\"314\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/2_Capture-d-cran-2022-02-15-17.19.55.webp 1000w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/2_Capture-d-cran-2022-02-15-17.19.55-300x94.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/2_Capture-d-cran-2022-02-15-17.19.55-768x241.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>For the first 4 techniques, the collection of individual data for<br>advertising purposes comes under the RGPD, and must logically be subject to<br>&#8220;free and informed&#8221; consent on the part of the Internet user. For the 5th<br>technique, that of the cohort that seeks to anonymize<br>personal data, it also imposes consent in the name of another<br>text, the ePrivacy directive. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31d0af5 e-con-full category-data e-flex e-con e-child\" data-id=\"31d0af5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0807d73 elementor-widget elementor-widget-heading\" data-id=\"0807d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONSENT MODE IS BETA\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca38c1e elementor-widget elementor-widget-text-editor\" data-id=\"ca38c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consent mode is sold as a tool to comply with RGPD regulations without ever mentioning it in the Google documentation. The consent mode plays on the fact that it does not collect any personal<br>data, as it only collects anonymous browsing data on the website (first parties). This data can therefore be processed.  <\/p>\n<p>On the other hand, the CNIL seems to be impartial on its side, and the boundary between personal data and website events (conversion tracking) seems relatively close. Consent mode has so far not obtained any conformity from the CNIL. For the moment, it&#8217;s an existing technology on a slippery slope, liable to be declared non-compliant by the CNIL. <\/p>\n<p>All in all, it&#8217;s fair to say that Google GAFA has gone to great lengths to produce a tool that complies with regulations. However, this is to the detriment of the free interpretation of laws and the words used in legal texts. <\/p>\n<p>Aggregators have their own user-privacy-oriented interpretations, while advertising agencies have their own business-oriented interpretations. Only official validation of the Api by the CNIL will determine the compliance of the consent mode. <\/p>\n<div class=\"kg-card kg-button-card kg-align-center\"><a class=\"kg-btn kg-btn-accent\" href=\"https:\/\/www.adenlab.com\/en\/services\/agency-analytics\/\">Consult our Data &amp; RGPD experts<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is Google Ads &#8220;Consent Mode&#8221; tracking? Consent Mode is designed to ensure that important data is collected to measure [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":24109,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[83],"class_list":["post-22022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-analytics-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tracking consente mode: what you need to know |<\/title>\n<meta name=\"description\" content=\"Understand the importance of consent tracking in user data management and compliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/google-ads-tracking-consent-mode-will-it-recover-your-lost-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads&#039; 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