{"id":22015,"date":"2025-06-06T09:19:32","date_gmt":"2025-06-06T09:19:32","guid":{"rendered":"https:\/\/www.adenlab.com\/smart-bidding-how-do-google-ads-automatic-bids-work\/"},"modified":"2025-11-06T07:22:55","modified_gmt":"2025-11-06T07:22:55","slug":"smart-bidding-how-do-google-ads-automatic-bids-work","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/smart-bidding-how-do-google-ads-automatic-bids-work\/","title":{"rendered":"Smart Bidding: how do Google Ads&#8217; automatic bids work?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22015\" class=\"elementor elementor-22015 elementor-16374\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Among the tools offered by machine learning are automatic bidding or Smart Bidding. This service, offered by Google, enables you to optimize the performance of your digital campaigns. But before embarking on an automatic bidding campaign, it&#8217;s important to understand how they work. Because while they can have a major positive impact, it can also be a negative one if you don&#8217;t control potential unforeseen events. What is Smart Bidding? What are its objectives? How can you avoid the pitfalls?      <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d72cdc e-flex e-con-boxed e-con e-parent\" data-id=\"2d72cdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19294a4 e-con-full category-data e-flex e-con e-child\" data-id=\"19294a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b99dd11 elementor-widget elementor-widget-heading\" data-id=\"b99dd11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Download our white paper<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d49c48 e-flex e-con-boxed e-con e-parent\" data-id=\"8d49c48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8bd3445 e-con-full category-data e-flex e-con e-child\" data-id=\"8bd3445\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2826c65 elementor-widget elementor-widget-image\" data-id=\"2826c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1.webp\" class=\"attachment-full size-full wp-image-15811\" alt=\"Marketing Cover\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1.webp 1920w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-300x169.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-1024x576.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-768x432.webp 768w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb758c9 e-con-full category-data e-flex e-con e-child\" data-id=\"eb758c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00dc978 elementor-widget elementor-widget-html\" data-id=\"00dc978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"305\" src=\"https:\/\/3c814641.sibforms.com\/serve\/MUIFACg_vaUyncHToVEbqDypGkNRzwC7mezWeoe_lbYDhwXq9oPb8pdIMo7HZRz6J3jBxWxaqch93e7hDAptBBaqL7SH89lTySnjvXicWXsAdTTE-fHrAEbIyLjXqKenK4Cs28zWidBXgSKi0bY2QtX8EXBIowLzqUHokGT4xqI7W2GH5oIacq7vDAZ0pD80O-VpaTtPInsn24YJ\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen=\"\" style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Smart Bidding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The question inevitably arises when you start looking at Google Ads bidding. What is Smart Bidding? According to Google itself, it&#8217;s &#8220;a subset of automated bidding strategies that maximize conversions or the value of conversions&#8221;.  <\/p><p>Simply put, these intelligent auctions use machine learning to optimize your bids. The aim? Maximize both the number and value of conversions in your campaign. And within Smart Bidding, there are a number of different types of intelligent bids for optimizing CPC (cost per click) or maximizing conversions, among others.   <\/p><p><img decoding=\"async\" class=\"alignleft wp-image-16390 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Copie-de-Copie-de-Copie-de-Entonnoirs-de-conversion.webp\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Copie-de-Copie-de-Copie-de-Entonnoirs-de-conversion.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Copie-de-Copie-de-Copie-de-Entonnoirs-de-conversion-300x75.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Targeted strategies to meet specific expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Because not everyone has the same expectations when it comes to Google Ads auctions, a variety of strategies are available. They are sufficiently varied to meet every specific need: <\/p><ul><li style=\"list-style-type: none;\"><ul><li><strong>Improve visibility<\/strong>: the &#8220;Impression rate&#8221; bidding strategy automatically sets the bids for your ad to be displayed in the absolute top position.<\/li><li><strong>Increase the number of visits to a site<\/strong>: &#8220;Maximize clicks&#8221; ensures that you get the most clicks for your budget. This bidding strategy can be applied to a single campaign or to several. <br><img decoding=\"async\" class=\"alignleft wp-image-16395 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/objectifs-smart-bidding-google-ads.webp\" alt=\"\" width=\"812\" height=\"327\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/objectifs-smart-bidding-google-ads.webp 812w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/objectifs-smart-bidding-google-ads-300x121.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/objectifs-smart-bidding-google-ads-768x309.webp 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/li><li><strong>Achieving ROAS<\/strong> (return on ad spend): the ROAS strategy enables you to obtain as many conversions as possible based on a defined return on ad spend target. This bidding strategy can be applied to a single campaign or to several. <\/li><li><strong>Get more conversions with a<\/strong> target <strong>CPA<\/strong>: the Target CPA bidding strategy automatically sets your bids on the Search (or Display) Network to generate as many conversions as possible for the target CPA you specify.<\/li><li><strong>Achieve more conversions while using the entire budget<\/strong>: the &#8220;Maximize conversions&#8221; bidding strategy automatically sets bids so that a campaign generates as many conversions as possible, while using the entire budget.<\/li><li><strong>Increase conversion value while leveraging your entire budget<\/strong>: the &#8220;Maximize conversion value&#8221; automatic bidding strategy automatically sets bids so that a campaign achieves the highest conversion value, while leveraging your entire budget.<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16401 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Smart-Bidding-1.webp\" alt=\"\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Smart-Bidding-1.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Smart-Bidding-1-300x100.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/li><li><a style=\"font-family: Roboto, sans-serif; font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/www.adenlab.com\/news\/smart-bidding-objectif-roas-ou-objectif-cpa\/\">How to choose: ROAS target or CPA target?<\/a><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the criteria for Google Ads Smart Bidding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Ads intelligent bidding strategies take a wide range of criteria into account when bidding. These include : <\/p><ul><li>The device used ;<\/li><li>Time of day ;<\/li><li>Geographical area ;<\/li><li>The remarketing list ;<\/li><li>Language ;<\/li><li>OS (operating system), etc.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the main advantages of Smart Bidding for Shopping campaigns?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c27d1d elementor-widget elementor-widget-text-editor\" data-id=\"0c27d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16406 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/device-google.webp\" alt=\"\" width=\"625\" height=\"312\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/device-google.webp 625w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/device-google-300x150.webp 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p><p>For people who want to optimize their <a href=\"https:\/\/www.adenlab.com\/news\/campagnes-google-shopping\/\">shopping campaigns<\/a><a href=\"https:\/\/www.adenlab.com\/news\/campagnes-google-shopping\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16401 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Smart-Bidding-1.webp\" alt=\"\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Smart-Bidding-1.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_Smart-Bidding-1-300x100.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a>Smart Bidding has several strong points:<\/p><ul><li>Benefit from Google&#8217;s &#8221; <strong>Real-time bidding<\/strong>&#8220;, for optimized bidding speed.<\/li><li>The ability to focus on <strong>core objectives<\/strong> and let intelligent bidding strategies do the rest.<\/li><li>Being able to <strong>take advantage of historical performance data<\/strong>: simply enter the objective to be reached, and Smart Bidding does the rest, taking into account not only previously recorded clicks, but also conversion data.<\/li><\/ul><figure class=\"kg-card kg-embed-card\"><iframe src=\"https:\/\/www.youtube.com\/embed\/FY-rs8qGDYw?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-183ce46 e-con-full category-data e-flex e-con e-child\" data-id=\"183ce46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b2be1 elementor-widget elementor-widget-heading\" data-id=\"b8b2be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The right questions to ask before getting involved in Google's Smart campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252e130 elementor-widget elementor-widget-text-editor\" data-id=\"252e130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While Google Ads Smart Bidding can be a great asset to your campaigns, it does require you to ask yourself a few questions before you get started. One of the first questions to ask is whether smart bidding strategies are compatible with your campaign. <\/p><p>If you want to switch to Smart Bidding, you&#8217;ll probably need to reorganize your account. For example? It&#8217;s not a good idea to keep your semantic field hyper-segmented into several ad groups. In fact, the best strategy would be the opposite, with a varied volume of words for machine learning to work with.   <\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16417 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_crite-re-campagnes-smart.webp\" alt=\"\" width=\"600\" height=\"518\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_crite-re-campagnes-smart.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/1_crite-re-campagnes-smart-300x259.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4fcfb e-con-full category-data e-flex e-con e-child\" data-id=\"4d4fcfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c400074 elementor-widget elementor-widget-heading\" data-id=\"c400074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Volume and variety<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f79a9 elementor-widget elementor-widget-text-editor\" data-id=\"c7f79a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To take full advantage of the possibilities offered by automatic bidding strategies, several criteria must be met:<\/p><ul><li><strong>Volume<\/strong>: we generally recommend a minimum of 3,000 impressions per week per ad group. And don&#8217;t overlook the volume of conversions per campaign. <\/li><li><strong>Variety<\/strong>: multiply tests as much as possible to &#8220;feed&#8221; machine learning. The more keywords per landing page, the more effective you&#8217;ll be. <\/li><\/ul><p>Conversely, it&#8217;s best to avoid campaigns structured by device, location or theme if the landing page is the same. This means taking the time to restructure your account beforehand, and not when you launch your Smart Bidding campaign. <\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16422 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Smart-Bidding-2.webp\" alt=\"\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Smart-Bidding-2.webp 600w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Smart-Bidding-2-300x100.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p><a href=\"https:\/\/www.adenlab.com\/news\/taux-dimpressions-versus-maximiser-les-clics-tout-savoir\/\">Impression rate VS clicks: which to choose?<\/a><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16430 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/schema-smart-bidding.webp\" alt=\"\" width=\"943\" height=\"706\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/schema-smart-bidding.webp 943w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/schema-smart-bidding-300x225.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/schema-smart-bidding-768x575.webp 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d92bf0 e-con-full category-data e-flex e-con e-child\" data-id=\"8d92bf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a2c53e elementor-widget elementor-widget-heading\" data-id=\"0a2c53e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smart Bidding: the right reflexes to have<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e982e3 elementor-widget elementor-widget-text-editor\" data-id=\"9e982e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before launching a campaign, there are a number of things you should know, which will undoubtedly save you a lot of disappointment:<\/p><ul><li><strong>Don&#8217;t neglect A\/B testing<\/strong>, to take into account the learning curve of the algorithms and try to set a strategy that will last over time;<\/li><li>Track <strong>your conversions<\/strong> and set up <strong>conversion tracking<\/strong> according to your objectives;<\/li><li>Take the time to study your <strong>campaign history<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smart bidding yes, but not necessarily<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You should also bear in mind that some markets may not be suitable for Smart Bidding. This is particularly true of highly competitive markets. A case in point? Using a bidding strategy such as &#8220;Maximize conversions&#8221; would be totally counterproductive in markets with a high average CPC.   <\/p><p>Therefore, the golden rule is to carefully analyze your expectations and your market before deciding whether or not to switch to automatic bidding strategies. Another important point to remember if you decide to take the plunge: take the time to learn and adapt each campaign. <\/p><figure class=\"kg-card kg-embed-card\"><iframe src=\"https:\/\/www.youtube.com\/embed\/Lmb_pMJ5EmI?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure><p>To do this, it&#8217;s not uncommon to need the support of a <a href=\"https:\/\/www.adenlab.com\/en\/agence-sea-2-2\/\">SEA specialist<\/a> who understands your objective and can develop your campaign accordingly.<\/p><p>Please do not hesitate to contact us for further information and\/or support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Among the tools offered by machine learning are automatic bidding or Smart Bidding. This service, offered by Google, enables you [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[77,82],"class_list":["post-22015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-search-en","tag-shopping-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smart Bidding: how do Google Ads&#039; automatic bids work? | Adenlab<\/title>\n<meta name=\"description\" content=\"Learn how Google Ads automatic bidding optimizes campaigns to achieve better results with minimal manual effort.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/smart-bidding-how-do-google-ads-automatic-bids-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Bidding: how do Google Ads&#039; automatic bids work?\" \/>\n<meta property=\"og:description\" content=\"Learn how Google Ads automatic bidding optimizes campaigns to achieve better results with minimal manual effort.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adenlab.com\/en\/smart-bidding-how-do-google-ads-automatic-bids-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Adenlab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Adenlab.Agency\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-06T09:19:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T07:22:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/enchere-automatique-google.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Adenlab Adenlab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adenlab\" \/>\n<meta name=\"twitter:site\" content=\"@adenlab\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adenlab Adenlab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Smart Bidding: how do Google Ads' automatic bids work? 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