{"id":22012,"date":"2025-06-06T12:32:37","date_gmt":"2025-06-06T12:32:37","guid":{"rendered":"https:\/\/www.adenlab.com\/how-can-you-use-instagram-insights-to-create-a-high-performance-strategy-for-your-ecommerce-business\/"},"modified":"2025-11-06T13:51:17","modified_gmt":"2025-11-06T13:51:17","slug":"how-can-you-use-instagram-insights-to-create-a-high-performance-strategy-for-your-ecommerce-business","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/how-can-you-use-instagram-insights-to-create-a-high-performance-strategy-for-your-ecommerce-business\/","title":{"rendered":"How can you use Instagram Insights to create a high-performance strategy for your ecommerce business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22012\" class=\"elementor elementor-22012 elementor-16452\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e1f94 e-flex e-con-boxed e-con e-parent\" data-id=\"14e1f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3424a0b noted_content elementor-widget elementor-widget-text-editor\" data-id=\"3424a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The data provided by <strong>Instagram Insights<\/strong> (or Instagram Statistics) helps you <strong>understand your users.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0b45 e-flex e-con-boxed e-con e-parent\" data-id=\"60d0b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700a5f7 elementor-widget elementor-widget-text-editor\" data-id=\"700a5f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-wpmeteor-wheel=\"true\">They tell you how they do things, what they prefer and who they are. You can certainly make business decisions based on intuition, but you&#8217;re much more likely to achieve your goals by <strong>validating your assumptions with hard facts.<\/strong> <\/p><p><strong>Measurement: the sinews of war!<\/strong><\/p><p> <\/p><p>The data and analytics provided by <strong>Instagram Insights<\/strong> (or Instagram Stats) help you measure the impact of your marketing efforts to determine whether you need to act differently, for example by targeting a different audience, posting at a certain time of day or experimenting with a new content format.<\/p><p>Social media is no different from other aspects of your marketing strategy in that it can be measured and improved continuously.<br>In this article, we explain how to use Instagram Insights to build a more effective Instagram strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12546c8 e-con-full category-data e-flex e-con e-child\" data-id=\"12546c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0419530 elementor-widget elementor-widget-heading\" data-id=\"0419530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Download our white paper<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3768936 e-flex e-con-boxed e-con e-parent\" data-id=\"3768936\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d225642 e-con-full category-data e-flex e-con e-child\" data-id=\"d225642\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e52b180 elementor-widget elementor-widget-image\" data-id=\"e52b180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1.webp\" class=\"attachment-full size-full wp-image-15811\" alt=\"Marketing Cover\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1.webp 1920w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-300x169.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-1024x576.webp 1024w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-768x432.webp 768w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Cover-1-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a74c032 e-con-full category-data e-flex e-con e-child\" data-id=\"a74c032\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d26cdb elementor-widget elementor-widget-html\" data-id=\"9d26cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"305\" src=\"https:\/\/3c814641.sibforms.com\/serve\/MUIFACg_vaUyncHToVEbqDypGkNRzwC7mezWeoe_lbYDhwXq9oPb8pdIMo7HZRz6J3jBxWxaqch93e7hDAptBBaqL7SH89lTySnjvXicWXsAdTTE-fHrAEbIyLjXqKenK4Cs28zWidBXgSKi0bY2QtX8EXBIowLzqUHokGT4xqI7W2GH5oIacq7vDAZ0pD80O-VpaTtPInsn24YJ\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen=\"\" style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2e2c elementor-widget elementor-widget-heading\" data-id=\"d4d2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Instagram Insights?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03200 elementor-widget elementor-widget-text-editor\" data-id=\"cd03200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instagram Insights is a feature that allows users of professional accounts to see analytics related to their profile and posts. From this data, you&#8217;ll be able to identify what your audience likes and engages with most, so you can improve your <strong>Instagram strategy<\/strong>. <\/p><p>Here are the key data marketers need to know, understand and use.<\/p><p><img decoding=\"async\" class=\"alignleft wp-image-16465 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/article-insta.webp\" alt=\"\" width=\"116\" height=\"240\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you convert your Instagram profile into a professional profile?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To understand how to use Instagram Insights, you first need a professional profile.<\/p><p>If you already have a personal account, you can switch to a professional profile.<\/p><p>Here&#8217;s how to convert your account in just a few simple steps.<\/p><p><img decoding=\"async\" class=\"alignleft wp-image-16473 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Compte-professionnel-Instagram.webp\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Compte-professionnel-Instagram.webp 960w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Compte-professionnel-Instagram-300x169.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Compte-professionnel-Instagram-768x432.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d17c8fe e-con-full category-data e-flex e-con e-child\" data-id=\"d17c8fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee88c32 elementor-widget elementor-widget-heading\" data-id=\"ee88c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1. Create a professional Facebook profile<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4965a elementor-widget elementor-widget-text-editor\" data-id=\"ee4965a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An Instagram business profile will give you access to additional features and tools to help you grow your audience. However, in order to create a professional Instagram profile, you need to have a Facebook page for your business. It&#8217;s through Facebook that you add payment credentials and the like.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3df063 e-con-full category-data e-flex e-con e-child\" data-id=\"f3df063\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04288f9 elementor-widget elementor-widget-heading\" data-id=\"04288f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2. Make sure your Instagram profile is public\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc58481 elementor-widget elementor-widget-text-editor\" data-id=\"fc58481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You want to grow your audience and get your posts seen by Instagram users who don&#8217;t know your brand. For this reason, your Instagram profile will need to be made public before you convert it into an official Instagram business profile. Here are the steps to follow:  <\/p><p><strong>Step 1<\/strong>: On your profile page, press the hamburger icon in the top right-hand corner.<\/p><p><strong>Second step<\/strong>: press the cogwheel icon to access your settings.<\/p><p><strong>Step 3<\/strong>: Select &#8220;Privacy&#8221;.<\/p><p><strong>Step 4<\/strong>: Activate the checkbox next to &#8220;Private account&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f9e867 e-con-full category-data e-flex e-con e-child\" data-id=\"2f9e867\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-454aef0 elementor-widget elementor-widget-heading\" data-id=\"454aef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">3. Return to your settings page and click on \"Account\".<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19d4d7 elementor-widget elementor-widget-text-editor\" data-id=\"d19d4d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Return to your Settings page by clicking on the hamburger icon and pressing the cogwheel icon. You can also use your phone&#8217;s back button to access it. <\/p><p>Press Account in the Settings menu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee7c421 e-con-full category-data e-flex e-con e-child\" data-id=\"ee7c421\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b9205 elementor-widget elementor-widget-heading\" data-id=\"f1b9205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">4. Select \"Change account type\" and choose \"Switch to corporate account\".<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7477dcd elementor-widget elementor-widget-text-editor\" data-id=\"7477dcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By choosing Switch to Professional Account, you effectively convert your Instagram profile to a professional Instagram profile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6737ea e-con-full category-data e-flex e-con e-child\" data-id=\"a6737ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b721bb2 elementor-widget elementor-widget-heading\" data-id=\"b721bb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">5. Configure your company profile<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1baef41 elementor-widget elementor-widget-text-editor\" data-id=\"1baef41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You&#8217;ll be prompted to review and edit your business details, including business category, contact information, and more. You&#8217;ll also be asked to select the Facebook page you&#8217;d like to associate with your profile (from step 1). <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-565f7c3 e-con-full category-data e-flex e-con e-child\" data-id=\"565f7c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8544110 elementor-widget elementor-widget-heading\" data-id=\"8544110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">6. Press \"Finish<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a83a11 elementor-widget elementor-widget-text-editor\" data-id=\"5a83a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you&#8217;re set up as a business account, you can start using Instagram Insights. Here&#8217;s how to get started. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can I read the statistics on Instagram posts?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df594ee e-con-full category-data e-flex e-con e-child\" data-id=\"df594ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41f9d43 elementor-widget elementor-widget-heading\" data-id=\"41f9d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1. Open the hamburger menu and click on \"Insights\".<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d9359 elementor-widget elementor-widget-text-editor\" data-id=\"52d9359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To view Insights on your entire Instagram account, start by going to your profile. Then, at the top, click on the hamburger icon and select Insights from the menu. <img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16475 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/article-insta-10.webp\" alt=\"\" width=\"285\" height=\"261\"><\/p><p>From here, you can access the recent highlights page, where you&#8217;ll find general information about how people are engaging with your profile, such as how many followers you&#8217;ve gained or lost in the past week.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b12ec59 e-con-full category-data e-flex e-con e-child\" data-id=\"b12ec59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1bb34f elementor-widget elementor-widget-heading\" data-id=\"f1bb34f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2. Measure the reach of your posts with Instagram Insights<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5ce772 elementor-widget elementor-widget-text-editor\" data-id=\"d5ce772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Click on the Reached Accounts section. Reach reflects the number of unique users who have seen one of your Instagram posts. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-307601a e-con-full category-data e-flex e-con e-child\" data-id=\"307601a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a221c elementor-widget elementor-widget-heading\" data-id=\"e5a221c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">3. Track profile visits and followers<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc11865 elementor-widget elementor-widget-text-editor\" data-id=\"fc11865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the Reached Accounts page, under Account Activity, you&#8217;ll see Profile Visits. Profile visits show the number of times your Instagram profile has been viewed. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f93b78 e-con-full category-data e-flex e-con e-child\" data-id=\"5f93b78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f00e58e elementor-widget elementor-widget-heading\" data-id=\"f00e58e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">4. Determine website clicks<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bfe986 elementor-widget elementor-widget-text-editor\" data-id=\"9bfe986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website clicks can also be found in the Account activity section. This overview reflects the number of times the links you&#8217;ve included in your company profile have been clicked. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9cf37a e-con-full category-data e-flex e-con e-child\" data-id=\"b9cf37a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d7ddd elementor-widget elementor-widget-heading\" data-id=\"a0d7ddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">5. Track content interactions<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b51f7d5 elementor-widget elementor-widget-text-editor\" data-id=\"b51f7d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Return to the Recent highlights section and press Content interactions. You&#8217;ll see a page showing how your content is performing in terms of engagement, with a breakdown of metrics by content type. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-497dbef e-con-full category-data e-flex e-con e-child\" data-id=\"497dbef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19402fa elementor-widget elementor-widget-heading\" data-id=\"19402fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">6. Follow your followers<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ba004 elementor-widget elementor-widget-text-editor\" data-id=\"74ba004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Return to Recent highlights and click on Total followers. This takes you to the Follower Breakdown page. <\/p><p>This page reflects the number of followers you&#8217;ve gained or lost over the past week, as well as the average times of day your followers use Instagram &#8211; data that can be very beneficial when planning posts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88d679a e-con-full category-data e-flex e-con e-child\" data-id=\"88d679a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b91fac3 elementor-widget elementor-widget-heading\" data-id=\"b91fac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">7. Learn what actions have been taken on your post<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514ebec elementor-widget elementor-widget-text-editor\" data-id=\"514ebec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To view insights on a specific Instagram post, start by visiting your profile. Tap the post you&#8217;d like to focus on, then click View insights below the image. <\/p><p>This information indicates the number of actions users have taken on your profile after seeing your post &#8211; for example, visiting your profile, then taking an action such as clicking on your website link or following you.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16478 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/article-insta-12.webp\" alt=\"\" width=\"266\" height=\"422\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/article-insta-12.webp 266w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/article-insta-12-189x300.webp 189w\" sizes=\"(max-width: 266px) 100vw, 266px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1749d7a e-con-full category-data e-flex e-con e-child\" data-id=\"1749d7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84764e4 elementor-widget elementor-widget-heading\" data-id=\"84764e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">8. Use \"Discovery\" to see where your message has appeared in the feeds.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460abba elementor-widget elementor-widget-text-editor\" data-id=\"460abba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the name suggests, this information shows where your publication has been seen &#8211; or discovered &#8211; most often, including how many accounts weren&#8217;t already following you when they first saw the publication.<\/p><p>This section includes impressions metrics, which reflect the number of times your post was discovered from a particular Instagram location, such as the user&#8217;s home feed, a search, your profile, a location tag or a hashtag.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16480 size-full\" src=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Sans-titre.webp\" alt=\"\" width=\"338\" height=\"336\" srcset=\"https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Sans-titre.webp 338w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Sans-titre-300x298.webp 300w, https:\/\/www.adenlab.com\/wp-content\/uploads\/2025\/06\/Sans-titre-150x150.webp 150w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/p><p>Discovery insights also include data on a message&#8217;s reach &#8211; which reflects the number of unique accounts that have seen your message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ccd0bc e-con-full category-data e-flex e-con e-child\" data-id=\"5ccd0bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73b8393 elementor-widget elementor-widget-heading\" data-id=\"73b8393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">9. View Story previews<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67813f elementor-widget elementor-widget-text-editor\" data-id=\"d67813f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, Instagram users with a professional profile are able to view insights from their ephemeral Stories.<br>To view insights from your Stories, return to Insights and scroll down to the Content you&#8217;ve shared section on the Recent Highlights page.<\/p><p>Scroll down to the Story section, and you&#8217;ll be able to see information on older Stories, as well as those that haven&#8217;t yet expired.<br>Next, we&#8217;ll look at more specific information you can explore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impressions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c27d1d elementor-widget elementor-widget-text-editor\" data-id=\"0c27d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This overview represents the number of times your Story has been viewed.<br>When viewing this information, remember that you can add multiple images or videos to your Story. In this case, each piece of visual content in your Story is counted as a single photo or video in your post.<br>Let&#8217;s say you add six photos to your Story. Whether someone views just one or all six, Instagram only counts your entire Story as having received an impression.<br>The same applies to Story content that has been viewed by a single user more than once. Instagram still only counts this interaction as the entire Story having received a single impression.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Forward jump<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This preview reflects the number of times a user has touched the photo or video in your Story to move on to the next multimedia item.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a09f06 e-con-full category-data e-flex e-con e-child\" data-id=\"2a09f06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4546e elementor-widget elementor-widget-heading\" data-id=\"2c4546e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Back to the past\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c86a45 elementor-widget elementor-widget-text-editor\" data-id=\"2c86a45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This preview reflects the number of times a user touches the photo or video in your Story to return to the previous media item.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-feda9ac e-con-full category-data e-flex e-con e-child\" data-id=\"feda9ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7325de7 elementor-widget elementor-widget-heading\" data-id=\"7325de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad3fd8 elementor-widget elementor-widget-text-editor\" data-id=\"4ad3fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This overview reflects the number of times users send messages via the &#8220;Send message&#8221; text box in your Story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af36a74 e-con-full category-data e-flex e-con e-child\" data-id=\"af36a74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec3ac20 elementor-widget elementor-widget-heading\" data-id=\"ec3ac20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transfers to next account<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5f7edc elementor-widget elementor-widget-text-editor\" data-id=\"a5f7edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This indicator reflects the number of times users swipe to move to the next account Story &#8211; not to be confused with &#8220;tap forward&#8221;, which reflects users moving to the next item in your Story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20bc911 e-con-full category-data e-flex e-con e-child\" data-id=\"20bc911\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7829f3 elementor-widget elementor-widget-heading\" data-id=\"b7829f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outputs\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e083a elementor-widget elementor-widget-text-editor\" data-id=\"40e083a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This overview reflects the number of times a user leaves the Stories section entirely to return to the home feed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59b1d46 e-con-full category-data e-flex e-con e-child\" data-id=\"59b1d46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-252af2a elementor-widget elementor-widget-heading\" data-id=\"252af2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measure your effectiveness with Instagram Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223c58b elementor-widget elementor-widget-text-editor\" data-id=\"223c58b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that you know how to use Instagram Insights to access user data, you can analyze that data and determine what works for your audience (and what doesn&#8217;t). From there, creating content that gets better engagement will be much easier. All the more reason to boost your digital strategy on Instagram!  <\/p><p>Find out more about our <strong><a href=\"https:\/\/www.adenlab.com\/en\/\">digital marketing agency <\/a><\/strong>don&#8217;t hesitate to contact us<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The data provided by Instagram Insights (or Instagram Statistics) helps you understand your users. They tell you how they do [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[85],"class_list":["post-22012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-social-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Use Instagram Insights to Boost Ecommerce Sales | Adenlab<\/title>\n<meta name=\"description\" content=\"Use Instagram Insights to build a successful e-commerce strategy based on real data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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