{"id":22005,"date":"2025-06-09T06:35:16","date_gmt":"2025-06-09T06:35:16","guid":{"rendered":"https:\/\/www.adenlab.com\/google-ads-launches-new-features-for-performance-max-campaigns\/"},"modified":"2025-11-04T12:07:18","modified_gmt":"2025-11-04T12:07:18","slug":"google-ads-launches-new-features-for-performance-max-campaigns","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/google-ads-launches-new-features-for-performance-max-campaigns\/","title":{"rendered":"Google Ads launches new features for Performance Max campaigns."},"content":{"rendered":"\t\t
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These new features should help you during the peak periods of your business and the end-of-year season peaks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Here are some valuable tips for improving your performance with Google Ads and Performance Max.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Reminder: What are Performance Max campaigns?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Performance Max campaigns enable you to use all Google Ads advertising inventories in a single campaign, displaying your ads on Shopping, Display, Youtube, Gmail and the Google search engine.<\/p>

This campaign format is still new, and was rolled out in April 2022 to replace Smart Shopping and Local Ads campaigns.<\/p>

Campaign performance and ROI are achieved through real-time optimization across channels and intelligent bidding.<\/p>

Don’t hesitate to reread our article on setting up Performance Max campaigns<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What are the new features of Performance Max campaigns?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Predict the impact of Performance Max using the Performance Planner<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Performance Planner, previously only available for Search, Shopping or Display campaigns, is now supported by Performance Max campaigns.<\/p>

With the Performance Planner it’s possible to forecast performance and simulate what can happen to your campaigns when budget, target, CPA and other elements are adjusted.<\/p>

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Asset group programming<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It is now possible to create automated rules for asset groups. You can, for example, schedule your ads to run at specific times and on specific days. <\/p>

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Add more text resources with more titles<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From now on, the number of titles for your text ads will be increased from 5 to 15. This will enable you to find more hooks for your ads and increase your click-through rate. <\/p>

This feature should be operational by the end of the year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Explanations<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In Performance Max campaigns with the Online Sales objective, you can easily identify performance fluctuations, diagnose problems and receive recommendations for improving the future performance of your ads.<\/p>

You will find several types of explanations on this report:<\/p>

  1. Auctions explained<\/li>
  2. Budget explanations<\/li>
  3. Explanations on conversions<\/li>
  4. Explanations for assets and asset groups<\/li><\/ol>

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    For more information on Explanations of changes in Performance Max campaigns, feel free to visit Google’s official page<\/a> on the subject or simply your Google Ads account \ud83d\ude09<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    First-Party Audience Signals<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    You can add data segments as audience signals. This enables Google to accelerate its automation capability to find the customers most likely to convert. <\/p>

    In the coming weeks, these data segments will be added to the audience statistics, helping you to better understand the value of your first-party data and to see which customer lists convert best in your campaigns.<\/p>

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    Three best practices for Performance Max holiday campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \ud83e\udd13<\/div>
    Before the peak of the holiday season, adjust your Performance Max campaign budgets<\/strong> and ROAS or CPA targets. This will provide greater visibility when your future customers make their purchases. <\/div><\/div>
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    Before the peak of the holiday season, adjust your Performance Max campaign budgets<\/strong> and ROAS or CPA targets. This will provide greater visibility when your future customers make their purchases. <\/div><\/div>
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    If you’re running promotions or an event for which you want to improve conversion rates in a short space of time, consider using seasonal adjustments<\/strong>. If you’re promoting a specific product during the holiday season, create separate campaigns<\/strong> with their own objective and budget. <\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Since its launch almost a year ago, Performance Max campaigns have aimed to increase conversions using all Google advertising channels.<\/p>

    According to Google, in 2021, 54% of shoppers used more than five channels to make their purchases during the vacation season.<\/p>

    And that’s the great advantage of Performance Max campaigns.<\/p>

    Your offers and products can be displayed on the different channels where your customers are, and optimize your campaigns based on data and insights to boost your e-commerce results during the holiday season.<\/p>

    Ask our Google Ads experts<\/a> to find out more.<\/p>

    See you soon!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    These new features should help you during the peak periods of your business and the end-of-year season peaks. Here are […]<\/p>\n","protected":false},"author":10,"featured_media":16557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[77,82],"class_list":["post-22005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-search-en","tag-shopping-en"],"yoast_head":"\nGoogle Ads launches new features for Performance Max campaigns. | Adenlab<\/title>\n<meta name=\"description\" content=\"Google Ads adds advanced tools to its Performance Max campaigns \u2014 plan budgets, schedule assets and boost conversion intelligence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adenlab.com\/en\/google-ads-launches-new-features-for-performance-max-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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