{"id":21935,"date":"2025-06-03T12:43:59","date_gmt":"2025-06-03T12:43:59","guid":{"rendered":"https:\/\/www.adenlab.com\/google-shopping-product-data-specifications-for-google-shopping-and-the-product-feed\/"},"modified":"2025-11-06T13:48:17","modified_gmt":"2025-11-06T13:48:17","slug":"google-shopping-product-data-specifications-for-google-shopping-and-the-product-feed","status":"publish","type":"post","link":"https:\/\/www.adenlab.com\/en\/google-shopping-product-data-specifications-for-google-shopping-and-the-product-feed\/","title":{"rendered":"Google Shopping: Product Data Specifications for Google Shopping and the Product Feed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21935\" class=\"elementor elementor-21935 elementor-15611\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-188d658 e-con-full category-data e-flex e-con e-child\" data-id=\"188d658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7d3ec2c e-con-full category-data e-flex e-con e-child\" data-id=\"7d3ec2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66715da elementor-widget elementor-widget-heading\" data-id=\"66715da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Product data specifications for Google Shopping and the Product Feed<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1480a41 elementor-widget elementor-widget-text-editor\" data-id=\"1480a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you have an Ecommerce business, Google Shopping is a powerful lever enabling you to promote your products via visual ads and free listings. To maximize the performance of these ads, it&#8217;s essential to send <strong>accurate, well-structured product data<\/strong> to <strong><a href=\"https:\/\/www.adenlab.com\/en\/marketing-resources\/google-merchant-center-how-to-leverage-your-data-from-google-shopping-reports-to-shopping-feeds\/\">Google Merchant Center<\/a><\/strong>. <\/p>\n<p>In this detailed guide, we explain <strong>everything you need to know<\/strong> about product data specifications to improve the quality of your <strong><a href=\"https:\/\/www.adenlab.com\/en\/optimize-your-feed-for-google-shopping\/\">Google Shopping feed<\/a><\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d1f511 e-con-full category-data e-flex e-con e-child\" data-id=\"8d1f511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3426 elementor-widget elementor-widget-heading\" data-id=\"8df3426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key points<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1755 elementor-widget elementor-widget-text-editor\" data-id=\"aca1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Optimizing <strong>product data<\/strong> is crucial to improving visibility on Google Shopping (in addition to bid management).<\/li>\n<li>It is imperative to send the <strong>mandatory attributes<\/strong> (title, price, availability, etc.) or risk having your products rejected.<\/li>\n<li><strong>Images and descriptions must be of high quality<\/strong> and comply with Google&#8217;s requirements.<\/li>\n<li><strong>Incorrectly configured flows<\/strong> can lead to product rejection or a drop in the performance of your<strong><a href=\"https:\/\/www.adenlab.com\/en\/services\/sponsored-campaigns\/max-performance-campaigns\/\"> Performance Max campaigns<\/a> <\/strong>or <strong><a href=\"https:\/\/www.adenlab.com\/en\/services\/sponsored-campaigns\/google-shopping-campaigns\/\">Shopping campaigns<\/a><\/strong><\/li>\n<li>Correct categorization and the addition of <strong>product codes (GTIN, MPN, brand)<\/strong> boost ad relevance.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c697fc7 e-con-full category-data e-flex e-con e-child\" data-id=\"c697fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b91f elementor-widget elementor-widget-heading\" data-id=\"282b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Before you start: Essential definitions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3ed elementor-widget elementor-widget-text-editor\" data-id=\"80cc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table width=\"422\">\n<thead>\n<tr>\n<th><strong>Term<\/strong><\/th>\n<th><strong>Definition<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\n<ul>\n<li><strong>Product :<\/strong><\/li>\n<\/ul>\n<\/td>\n<td>Real article that Internet users search for on Google.<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><strong>Article :<\/strong><\/li>\n<\/ul>\n<\/td>\n<td>Specific line in the product flow (text or XML).<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><strong>Variant :<\/strong><\/li>\n<\/ul>\n<\/td>\n<td>Different versions of the same product (size, color, etc.).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df594ee e-con-full category-data e-flex e-con e-child\" data-id=\"df594ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41f9d43 elementor-widget elementor-widget-heading\" data-id=\"41f9d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Obligations and recommendations<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d9359 elementor-widget elementor-widget-text-editor\" data-id=\"52d9359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud83d\udd39 Mandatory<\/strong>: The attribute must be filled in, otherwise the product will not be displayed.<\/p>\n<p>\ud83d\udd39 <strong>Variable<\/strong>: The attribute depends on the country and product type.<\/p>\n<p>\ud83d\udd39 <strong>Optional<\/strong>: It improves performance, but is not necessary.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8718f0d e-con-full category-data e-flex e-con e-child\" data-id=\"8718f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad22b elementor-widget elementor-widget-heading\" data-id=\"66ad22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Essential product data for Google Shopping<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-554ea47 e-con-full category-data e-flex e-con e-child\" data-id=\"554ea47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a15df elementor-widget elementor-widget-heading\" data-id=\"a5a15df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Basic attributes<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e2fae elementor-widget elementor-widget-text-editor\" data-id=\"80e2fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These attributes are the <strong>basis of your product feed<\/strong> and must comply with Google standards.<\/p>\n<table width=\"477\">\n<thead>\n<tr>\n<th><strong>Attribute<\/strong><\/th>\n<th><strong>Required attribute?<\/strong><\/th>\n<th><strong>Description<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Identifier [id]<\/strong><\/td>\n<td>\u2705 Yes<\/td>\n<td>Unique product code (e.g. SKU).<\/td>\n<\/tr>\n<tr>\n<td><strong>Title [title]<\/strong><\/td>\n<td>\u2705 Yes<\/td>\n<td>Descriptive name of the product (150 characters max).<\/td>\n<\/tr>\n<tr>\n<td><strong>Description [description]<\/strong><\/td>\n<td>\u2705 Yes<\/td>\n<td>Detailed product text (max. 5000 characters).<\/td>\n<\/tr>\n<tr>\n<td><strong>Link [link]<\/strong><\/td>\n<td>\u2705 Yes<\/td>\n<td>Product page URL.<\/td>\n<\/tr>\n<tr>\n<td><strong>Main image [image_link]<\/strong><\/td>\n<td>\u2705 Yes<\/td>\n<td>Product image URL (JPEG, PNG, WebP accepted).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u270f\ufe0f <strong>Best practices<\/strong><br \/>\u2714\ufe0f Use <strong>clear, informative titles<\/strong> with relevant keywords.<br \/>\u2714\ufe0f <strong>Avoid promotional text<\/strong> in the title and description.<br \/>\u2714\ufe0f <strong>Images should be clean<\/strong>, with no superimposed text or watermarks.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6c75cd e-con-full category-data e-flex e-con e-child\" data-id=\"b6c75cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-583241f elementor-widget elementor-widget-heading\" data-id=\"583241f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Prices and availability<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2df9ab elementor-widget elementor-widget-text-editor\" data-id=\"b2df9ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Accurate price and stock information is crucial.<\/p>\n<table>\n<thead>\n<tr>\n<th><strong>Attribute<\/strong><\/th>\n<th><strong>Required?<\/strong><\/th>\n<th><strong>Possible values<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Availability<\/strong><\/td>\n<td>\u2705 Yes<\/td>\n<td>in_stock, out_of_stock, preorder, backorder<\/td>\n<\/tr>\n<tr>\n<td><strong>Availability date [availability_date]<\/strong><\/td>\n<td>\u2705 If pre-ordered<\/td>\n<td>Estimated shipping date.<\/td>\n<\/tr>\n<tr>\n<td><strong>Price [price]<\/strong><\/td>\n<td>\u2705 Yes<\/td>\n<td>Format : 15.00 EUR (ISO 4217).<\/td>\n<\/tr>\n<tr>\n<td><strong>Sale price [sale_price]<\/strong><\/td>\n<td>\ud83d\udd39 Optional<\/td>\n<td>Indicate the promotional period.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\ud83d\udccc <strong>Attention<\/strong><\/p>\n<ul>\n<li>The <strong>price displayed must be identical<\/strong> to the one on the landing page.<\/li>\n<li>For sales, <strong>use the &#8220;validity period&#8221; attribute<\/strong> to inform Google.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-202c2ad e-con-full category-data e-flex e-con e-child\" data-id=\"202c2ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe09b44 elementor-widget elementor-widget-heading\" data-id=\"fe09b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Category and product codes<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06eb0db elementor-widget elementor-widget-text-editor\" data-id=\"06eb0db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These elements <strong>improve the match<\/strong> between your products and web users&#8217; searches.<\/p>\n<table>\n<thead>\n<tr>\n<th><strong>Attribute<\/strong><\/th>\n<th><strong>Required?<\/strong><\/th>\n<th><strong>Example<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Google product category  [google_product_category]<\/strong><\/td>\n<td>\ud83d\udd39 Optional<\/td>\n<td>Clothing &gt; &gt; Shoes Sneakers<\/td>\n<\/tr>\n<tr>\n<td><strong>Product type  [product_type]<\/strong><\/td>\n<td>\ud83d\udd39 Optional<\/td>\n<td>Fashion &gt; Men &gt; Sneakers<\/td>\n<\/tr>\n<tr>\n<td><strong>Marque [brand]<\/strong><\/td>\n<td>\u2705 Yes<\/td>\n<td>Nike, Apple, Samsung<\/td>\n<\/tr>\n<tr>\n<td><strong>GTIN code [gtin]<\/strong><\/td>\n<td>\u2705 If available<\/td>\n<td>3234567890126<\/td>\n<\/tr>\n<tr>\n<td><strong>Manufacturer reference [mpn]<\/strong><\/td>\n<td>\u2705 If no GTIN<\/td>\n<td>GO12345OOGLE<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\ud83d\udd0d <strong>Why are these codes important?<\/strong><br \/>\u2714\ufe0f <strong>Better recognition by Google<\/strong> to display your product to the right users.<br \/>\u2714\ufe0f <strong>Optimized advertising performance<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-183ce46 e-con-full category-data e-flex e-con e-child\" data-id=\"183ce46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b2be1 elementor-widget elementor-widget-heading\" data-id=\"b8b2be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shopping campaigns and advanced settings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252e130 elementor-widget elementor-widget-text-editor\" data-id=\"252e130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As soon as you bring a specific organization to your<strong> Google Ads campaigns<\/strong>, these attributes enable <strong>better control and reporting<\/strong>.<\/p>\n<table>\n<thead>\n<tr>\n<th><strong>Attribute<\/strong><\/th>\n<th><strong>Utility<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Ad redirection [ads_redirect]<\/strong><\/td>\n<td>Specific URL for campaign tracking.<\/td>\n<\/tr>\n<tr>\n<td><strong>Custom labels [custom_label_0-4]<\/strong><\/td>\n<td>Segmentation to adjust bids.<\/td>\n<\/tr>\n<tr>\n<td><strong>Promotion ID [promotion_id]<\/strong><\/td>\n<td>Associates a product with a special offer.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\ud83d\udc68\u200d\ud83d\udcbb <strong>Expert advice<\/strong>:<\/p>\n<p>\u2714\ufe0f Use <strong>personalized labels<\/strong> to segment your products according to seasonality, best-sellers or profit margins.<\/p>\n<p>\u2714\ufe0f Use a <strong><a href=\"https:\/\/www.adenlab.com\/en\/boost-your-sales-with-google-merchant-center-promotions\/\">Promotion Feed<\/a><\/strong> via Google Merchant Center<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4fcfb e-con-full category-data e-flex e-con e-child\" data-id=\"4d4fcfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c400074 elementor-widget elementor-widget-heading\" data-id=\"c400074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Delivery and returns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f79a9 elementor-widget elementor-widget-text-editor\" data-id=\"c7f79a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Delivery times and shipping costs<\/strong> have a direct impact <strong>on conversion rates<\/strong>.<\/p>\n<table>\n<thead>\n<tr>\n<th><strong>Attribute<\/strong><\/th>\n<th><strong>Required?<\/strong><\/th>\n<th><strong>Example<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Shipping costs<\/strong><\/td>\n<td>\u2705 Yes (in some countries)<\/td>\n<td>FR:Standard:5.00 EUR<\/td>\n<\/tr>\n<tr>\n<td><strong>Package weight [shipping_weight]<\/strong><\/td>\n<td>\ud83d\udd39 Optional<\/td>\n<td>1.5 kg<\/td>\n<\/tr>\n<tr>\n<td> <\/td>\n<td> <\/td>\n<td> <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\ud83d\udccc Practical tips<\/strong><br \/>\u2714\ufe0f Display <strong>clear and competitive delivery charges<\/strong>.<br \/>\u2714\ufe0f Add a <strong>free delivery threshold<\/strong> to encourage purchases.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c239b3 e-con-full category-data e-flex e-con e-child\" data-id=\"4c239b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db64e94 elementor-widget elementor-widget-heading\" data-id=\"db64e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2279cb6 faq_sec elementor-widget elementor-widget-n-accordion\" data-id=\"2279cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3610\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-3610\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why are my products rejected in Google Shopping? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3610\" class=\"elementor-element elementor-element-94e78cd e-con-full e-flex e-con e-child\" data-id=\"94e78cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3610\" class=\"elementor-element elementor-element-b7193fb e-flex e-con-boxed e-con e-child\" data-id=\"b7193fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-850cc9c elementor-widget elementor-widget-text-editor\" data-id=\"850cc9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are several possible reasons:<\/p>\n<ul>\n<li><strong>Incorrect data<\/strong> (e.g. incorrect image, title with promotional text).<\/li>\n<li><strong>Price inconsistency<\/strong> between Google and product page.<\/li>\n<li><strong>No mandatory attributes<\/strong> (GTIN, availability).<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3611\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3611\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How can you improve your Shopping ads and campaigns? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3611\" class=\"elementor-element elementor-element-70a0508 e-con-full e-flex e-con e-child\" data-id=\"70a0508\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3611\" class=\"elementor-element elementor-element-0ce69bf e-flex e-con-boxed e-con e-child\" data-id=\"0ce69bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4804746 elementor-widget elementor-widget-text-editor\" data-id=\"4804746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Write <strong>optimized titles and descriptions<\/strong> with <strong>relevant keywords that your customers are looking for <\/strong> <\/li>\n<li>Use <strong>professional<\/strong>, high-resolution <strong>images<\/strong>.<\/li>\n<li>Organize your campaigns and products according to your objectives and<strong> segmentation via personalized labels<\/strong>.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1bbb8 e-con-full category-data e-flex e-con e-child\" data-id=\"4a1bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac80e5 elementor-widget elementor-widget-heading\" data-id=\"7ac80e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5439d elementor-widget elementor-widget-text-editor\" data-id=\"dd5439d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good <strong>product specification management<\/strong> is essential for optimizing your <strong>Google Shopping<\/strong> campaigns. By following these best practices, you&#8217;ll <strong>increase your visibility, reduce refusals and improve your return on investment (ROI)<\/strong>. <\/p>\n<p>Need help <strong>optimizing your <a href=\"https:\/\/www.adenlab.com\/en\/services\/sponsored-campaigns\/google-shopping-campaigns\/\">Google Ads campaigns<\/a>?<\/strong> \ud83d\ude80 Contact <strong>Adenlab<\/strong>, your agency specialized in <strong>Google Ads and product feed management<\/strong>!<\/p>\n<p>\ud83d\udc49 <strong>Discover our expertise in <a href=\"https:\/\/www.adenlab.com\/en\/ecommerce-solution\/\">digital strategy<\/a><\/strong>:  <\/p>\n<p>\ud83d\ude80 <strong>Need a winning SEA strategy?<\/strong> <strong><a href=\"https:\/\/calendly.com\/romain-stevens-adenlab\/formulaire-site-adenlab\" target=\"_new\" rel=\"noopener\">Get a free strategy session<\/a><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Product data specifications for Google Shopping and the Product Feed If you have an Ecommerce business, Google Shopping is a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,75,76],"tags":[78,81,77],"class_list":["post-21935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise","category-trends","category-tutorials","tag-google-ads-en","tag-google-shopping-en","tag-search-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Shopping Product Feed Specs | Adenlab<\/title>\n<meta name=\"description\" content=\"Improve your ecommerce visibility with Google Shopping. 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