levers

YouTube campaigns and video ads tailored to your audiences and objectives

  • Developing your YouTube campaign strategy, aligning with your marketing objectives.
  • Demographic and behavioral research and targeting to define your target audience.
  • Developing impactful video content tailored to your target audience and goals.
  • Setting up and managing your YouTube Ads campaigns, defining budgets, bids, targeting parameters, and monitoring performance.
  • Implementing a remarketing strategy to increase engagement and encourage conversions.
campagnes youtube

How to leverage Google Ads' YouTube campaigns and your video formats

What are the steps to launch your campaigns on YouTube?

Define your goals on YouTube

We work with you to identify the goals of your YouTube campaigns, such as increasing views, generating leads, or increasing brand awareness.

Video and videos

Our creative and motion design team produces your videos to create emotion, information, and conversion.

Depending on the YouTube projects and campaigns, we use your productions and videos or we create them for you.

Budget

We optimize your YouTube Ads campaign budgets while defining strategies to maximize your visibility and results.

Targeting and Audiences

We will focus on the behaviors and understanding of your ideal customer.

We will build brand awareness, ensuring engagement and keeping your audience connected to your brand.

Ad format on YouTube

YouTube offers several types of ads that we will use to promote your brand and products: Trueview, Bumper, Non-Skippable, In-Stream…

We will guide you in the formats best suited to your objectives.

Test, iterate and automate

A/B testing and regular modifications are part of our daily tasks, allowing the continuous improvement of your campaigns.

Experimenting with new strategies and techniques to optimize your campaigns and maximize your return on investment will be part of our future collaboration.

Need to evolve your digital strategy?

We carry out a complete diagnosis of your strategy and campaigns. Fully supported by Adenlab, you pay nothing.

Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.

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What are your plans for the future?

Make an appointment now to talk to our experts.

We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.

Would you like a coffee? Come and meet us in our offices

Adenlab 8 rue Choiseul
75002 Paris

Tel: 01 81 83 90 60

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