Crawlability Analysis: Check whether search engines can crawl the site without issues. This includes checking the robots.txt file, crawling for errors (like 404 errors), and redirects.
Indexability Check: Ensure that important pages are indexed by search engines. Inspect the sitemap.xml file for accuracy and up-to-dateness, and use Search Console to identify indexing issues.
Content Quality: Look for duplicate content, thin or sparse content, and content errors that could penalize the site.
Ensure that the content is unique, relevant, and optimized for the targeted keywords. Ensure that the content is sufficiently detailed and fully covers the topics related to the targeted keywords.
Check that the content meets the different search intentions of users – informational, transactional, navigational, or local search.
Analyze your backlink profiles and your competitors’ backlink profiles to see where they get their links from.
Look for patterns or link sources that you could also leverage to improve your domain’s reputation and improve your SEO.
Site Structure Review: Assess whether the site structure and architecture are logical and hierarchical in a way that promotes intuitive navigation and distributes link juice efficiently.
Meta Tag Optimization: Analyze title tags, meta descriptions, and header tags (H1, H2, etc.) to ensure they contain relevant keywords and adhere to recommended lengths.
Mobile Performance: Check the site’s responsiveness and usability on mobile devices, as well as loading speed, which are key factors for mobile-first ranking.
Loading Speed: Use tools to test page load times and identify elements that might be slowing them down (overly large images, excessive scripts, etc.).
Analyze competitors’ SEO strategies.
Identify the strategies of competitors in your industry and find opportunities.
Examine the keywords for which your competitors rank higher than you or for which you are not present.
Develop a plan based on the results of the SEO audit and implement performance levers to increase your organic visibility on Google and grow your revenue.
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combines data analysis, software, and automation
to drive your business’s growth and profitability across all online sales channels
The Adenlab team offered us personalized coaching that enabled us to better structure our campaigns, [...] Thanks to their expertise, we have seen a significant improvement in ROAS and better control of our advertising costs. [...] Over and above performance, this collaboration has enabled us to improve our skills, which today enables us to be more autonomous and responsive [...] . A reliable and responsive partner that we recommend without hesitation.
The new account structure put in place by Adenlab has enabled us to be more strategic in investing our search budgets, allowing us to undertake targeted actions based on the occupancy rate of our hotel residences, for example. Both our sales and profitability have increased.
Our site's SEA campaigns and site tracking with GA4 . A fine evolution of ROAS
We worked on setting up and managing Google Ads and Bing Ads campaigns. The ROI is on target, and in some months more than expected, despite a limited budget.
Make an appointment now to talk to our experts.
We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.
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