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One of Pinterest’s greatest strengths is its ability to reach a broad audience with diverse behaviors and interests. Thanks to its visual and inspiring nature, Pinterest allows you to reach users at different stages of their buying journey. This allows you to define multiple objectives for your campaigns: brand visibility, online sales, lead generation, etc. We will work with you to determine the objectives of your Pinterest campaigns.
We structure your Pinterest account and campaigns to balance our strategies for acquiring new followers and retaining existing ones.
We often discuss funnel strategies to attract and then convert, always with a focus on performance and ROI.
We will allocate your Pinterest budget and campaigns based on your goals and campaign performance.
We will identify the most relevant segments and audiences to target with your Promoted Pins. This information will be used to refine your media buying strategy on Pinterest, choosing the Pin formats best suited to your goals and audience.
We will regularly monitor the performance of your campaigns and different Pin types, adjusting and optimizing the strategy as needed to maximize ROI.
Explore Pinterest’s advanced targeting options, based on your previous interactions, to find audiences similar to your existing followers, or target based on interactions with your boards and pins. We can also test Pinterest’s “broad” audiences… These elements will be part of our work to manage and optimize your campaigns.
Depending on your goals, audience, and products, the Pin format and images used can greatly influence the performance of your Pinterest campaigns. That’s why our Pinterest advertising experts and creative teams are here to advise you on creating content for your Promoted Pins, or even create them for you.
A/B testing and regular tweaks are part of our daily work at Instagram, allowing for the continuous improvement of your campaigns and ads.
Experimenting with new strategies and creative to optimize your campaigns and maximize your ROI will be part of our future collaboration.
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combines data analytics, automation, and AI to boost your business’s growth and profitability across all online sales channels.
The Adenlab team offered us personalized coaching that enabled us to better structure our campaigns, [...] Thanks to their expertise, we have seen a significant improvement in ROAS and better control of our advertising costs. [...] Over and above performance, this collaboration has enabled us to improve our skills, which today enables us to be more autonomous and responsive [...] . A reliable and responsive partner that we recommend without hesitation.
The new account structure put in place by Adenlab has enabled us to be more strategic in investing our search budgets, allowing us to undertake targeted actions based on the occupancy rate of our hotel residences, for example. Both our sales and profitability have increased.
Our site's SEA campaigns and site tracking with GA4 . A fine evolution of ROAS
We worked on setting up and managing Google Ads and Bing Ads campaigns. The ROI is on target, and in some months more than expected, despite a limited budget.
Make an appointment now to talk to our experts.
We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.
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