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Google Shopping campaign: 2 key levers for performance 1. Bid adjustment or bid management2. Relevance and quality of data provided […]
Before launching any project or action, an in-depth analysis and SEO Audit of your technical and competitive environment is necessary.
The purpose of these analyses is not only to understand the context of your brand’s visibility within its competition on Google, but also to address any structural issues that may limit the site’s visibility.
Identify the most relevant semantics whose positioning will lead to a better ROI
And optimize the positioning of current strategic pages by adapting their meta tags according to the performance of other acquisition levers and the best practices of the competition
Acquiring qualified popularity with Google is an integral part of our SEO strategies.
→ Optimize the positioning of category pages via authority links
→ Identify the backlink acquisition pattern of your brand as well as your competitors and detect opportunities
Work on analyzing inbound link profiles and work on acquiring authority backlinks in a regular and measured manner.
We carry out a complete audit of the site, in order to implement an update of the technologies that are slowing down the indexing of the site.
→ Indexing: Are my product and category sheets correctly indexed?
→ Rich Snippet: Can these see their content enriched on the SERPs?
→ Loading time: Are my pages loading quickly enough compared to my competitors?
We take care of writing and delivering content for your site, whenever it is necessary to add more to improve the quality of your pages.
In some cases, we implement an editorial plan to build siloed content pages and thus position new strategic pages for your SEO.
We monitor site performance to ensure changes are effective.
We perform comprehensive checks to ensure all changes have been made correctly.
We implement reporting and regular updates with our teams to assess progress.
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combines data analysis, software, and automation
to drive your business’s growth and profitability across all online sales channels
The Adenlab team offered us personalized coaching that enabled us to better structure our campaigns, [...] Thanks to their expertise, we have seen a significant improvement in ROAS and better control of our advertising costs. [...] Over and above performance, this collaboration has enabled us to improve our skills, which today enables us to be more autonomous and responsive [...] . A reliable and responsive partner that we recommend without hesitation.
The new account structure put in place by Adenlab has enabled us to be more strategic in investing our search budgets, allowing us to undertake targeted actions based on the occupancy rate of our hotel residences, for example. Both our sales and profitability have increased.
Our site's SEA campaigns and site tracking with GA4 . A fine evolution of ROAS
We worked on setting up and managing Google Ads and Bing Ads campaigns. The ROI is on target, and in some months more than expected, despite a limited budget.
Make an appointment now to talk to our experts.
We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.
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