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Google Shopping campaign: 2 key levers for performance 1. Bid adjustment or bid management2. Relevance and quality of data provided […]
Performance Max allows you to guide your bidding objectives and strategies to:
Based on PMax campaign structures, we add the necessary Element Groups to target the best audiences.
We organize Element Groups to organize and structure your offers and specifically manage each category of products and services you offer.
Depending on your goals and campaign performance, we will determine the most appropriate bidding strategy.
We adjust your spending on a daily basis to ensure expected performance within a limited or exponential budget.
We integrate your catalog and product feed into one or more Performance Max campaigns.
Depending on your budget, the depth of your catalog, and your priorities, we organize campaigns to maximize the distribution of your products.
We handle the creation and writing of text ads, ad extensions, display visuals, and videos for each group.
A/B testing and modifications are part of our daily tasks, allowing the continuous improvement of your Performance Max campaigns.
Experimenting and optimizing your campaigns will be part of our future collaboration
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combines data analytics, software, and automation
to drive your business’s growth and profitability across all online sales channels
The Adenlab team offered us personalized coaching that enabled us to better structure our campaigns, [...] Thanks to their expertise, we have seen a significant improvement in ROAS and better control of our advertising costs. [...] Over and above performance, this collaboration has enabled us to improve our skills, which today enables us to be more autonomous and responsive [...] . A reliable and responsive partner that we recommend without hesitation.
The new account structure put in place by Adenlab has enabled us to be more strategic in investing our search budgets, allowing us to undertake targeted actions based on the occupancy rate of our hotel residences, for example. Both our sales and profitability have increased.
Our site's SEA campaigns and site tracking with GA4 . A fine evolution of ROAS
We worked on setting up and managing Google Ads and Bing Ads campaigns. The ROI is on target, and in some months more than expected, despite a limited budget.
Make an appointment now to talk to our experts.
We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.
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