One of Instagram’s major strengths is its ability to reach a broad audience with diverse behaviors and interests. This allows you to define multiple objectives for your campaigns: visibility, sales, lead generation, etc. We will work with you to determine the objectives of your Instagram campaigns.
We structure your Instagram account and campaigns to balance our strategies for acquiring new followers and retaining existing ones.
We will often talk to you about funnel-shaped strategies to attract and then convert, all always with an approach focused on performance and return on investment.
We will determine your budget and campaign allocation based on your goals and campaign performance.
We identify the most relevant segments and audiences to target with your ads. We will use this information to improve your media buying strategy on Instagram, choosing the ad formats best suited to your goals and audience.
We will monitor the performance of your campaigns and different ad types, adjusting and optimizing the strategy as needed to maximize ROI.
Discover Instagram’s advanced targeting options, based on your previous interactions, to find audiences similar to your existing followers, or target based on interactions with your profile and posts. We can also test Instagram’s “broad” audiences… These elements will be part of our work to manage and optimize your campaigns.
Depending on your goals, audience, and products, the post format and images used can significantly influence the performance of your campaigns. That’s why our Instagram advertising experts and creative teams are here to advise you on creating content for your sponsored posts, or even to create them for you.
A/B testing and regular tweaks are part of our daily work at Instagram, allowing for the continuous improvement of your campaigns and ads.
Experimenting with new strategies and creatives to optimize your campaigns and maximize your ROI will be part of our future collaboration.
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combines data analysis, automation, and AI
to drive your business’s growth and profitability across all online sales channels
The Adenlab team offered us personalized coaching that enabled us to better structure our campaigns, [...] Thanks to their expertise, we have seen a significant improvement in ROAS and better control of our advertising costs. [...] Over and above performance, this collaboration has enabled us to improve our skills, which today enables us to be more autonomous and responsive [...] . A reliable and responsive partner that we recommend without hesitation.
The new account structure put in place by Adenlab has enabled us to be more strategic in investing our search budgets, allowing us to undertake targeted actions based on the occupancy rate of our hotel residences, for example. Both our sales and profitability have increased.
Our site's SEA campaigns and site tracking with GA4 . A fine evolution of ROAS
We worked on setting up and managing Google Ads and Bing Ads campaigns. The ROI is on target, and in some months more than expected, despite a limited budget.
Make an appointment now to talk to our experts.
We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.
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