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Google Shopping campaign: 2 key levers for performance 1. Bid adjustment or bid management2. Relevance and quality of data provided […]
Whether you’re aiming to achieve profitability for your campaigns or increasing sales growth and volume, we’ll align with your goals and provide you with the advice you need to achieve them.
We structure your Google Shopping campaigns based on several criteria:
Our campaigns are organized to drive the growth and profitability of your e-commerce.
Depending on your goals and the performance of your shopping campaigns, we will determine the most appropriate bidding strategies. We adjust your spending on a daily basis to ensure expected performance within a limited or exponential budget.
We analyze your catalog and, more technically, the product feed sent to Google’s Merchant Center in order to identify levers for optimizing and organizing your offer.
Enhance your offers with automated promotion and review feeds that will improve feed quality while improving click-through rates and new customer acquisition
A/B testing and regular tweaks are part of our daily routine, allowing for the continuous improvement of your campaigns. Experimenting with new strategies and techniques to optimize your product feed and campaigns will be part of the content we’ll share with you throughout our future collaboration.
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combines data analytics, software, and automation
to drive your business’s growth and profitability across all online sales channels
The Adenlab team offered us personalized coaching that enabled us to better structure our campaigns, [...] Thanks to their expertise, we have seen a significant improvement in ROAS and better control of our advertising costs. [...] Over and above performance, this collaboration has enabled us to improve our skills, which today enables us to be more autonomous and responsive [...] . A reliable and responsive partner that we recommend without hesitation.
The new account structure put in place by Adenlab has enabled us to be more strategic in investing our search budgets, allowing us to undertake targeted actions based on the occupancy rate of our hotel residences, for example. Both our sales and profitability have increased.
Our site's SEA campaigns and site tracking with GA4 . A fine evolution of ROAS
We worked on setting up and managing Google Ads and Bing Ads campaigns. The ROI is on target, and in some months more than expected, despite a limited budget.
Make an appointment now to talk to our experts.
We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.
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