One of the advantages of Facebook is being able to target a large number of people, with different behaviors and interests: in fact you will have the possibility of defining several objectives for your campaigns: Awareness, sales, lead generation… We will determine the objectives of your Facebook campaigns with you.
We organize your Facebook account and campaigns to balance our Prospecting and Customer Retention strategies.
We will often talk to you about funnel structures to attract and then convert, always with a focus on performance and return on investment.
We will determine your budget and campaign allocation based on your goals and campaign performance.
We identify the most relevant segments and audiences to target with your ads. We will use this information to improve your media buying strategy on Facebook, choosing the ad formats best suited to your goals and audience.
We will monitor the performance of your campaigns and different ad types, adjusting and optimizing the strategy as needed to maximize ROI.
Explore Facebook’s advanced targeting options, based on past events, finding audiences similar to your existing customers, or targeting based on interactions with your website, as well as testing Facebook’s “broad” audiences. These elements will be part of the work of managing and optimizing your campaigns.
Depending on your goals, audiences, and products, the ad format and images used impact the performance of your campaigns. That’s why our Social Ads experts and creative teams can advise you on creating content for your ads or simply produce them for you.
A/B testing and regular tweaks are part of our daily work at Facebook, allowing for the continuous improvement of your campaigns and ads.
Experimenting with new strategies and creatives to optimize your campaigns and maximize your ROI will be part of our future collaboration.
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combines data analytics, software, and automation to drive your business growth and profitability across all online sales channels
The Adenlab team offered us personalized coaching that enabled us to better structure our campaigns, [...] Thanks to their expertise, we have seen a significant improvement in ROAS and better control of our advertising costs. [...] Over and above performance, this collaboration has enabled us to improve our skills, which today enables us to be more autonomous and responsive [...] . A reliable and responsive partner that we recommend without hesitation.
The new account structure put in place by Adenlab has enabled us to be more strategic in investing our search budgets, allowing us to undertake targeted actions based on the occupancy rate of our hotel residences, for example. Both our sales and profitability have increased.
Our site's SEA campaigns and site tracking with GA4 . A fine evolution of ROAS
We worked on setting up and managing Google Ads and Bing Ads campaigns. The ROI is on target, and in some months more than expected, despite a limited budget.
Make an appointment now to talk to our experts.
We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.
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