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One of LinkedIn’s major assets is its ability to reach a diverse audience of professionals from a variety of sectors and interests. As a result, you can define several objectives for your campaigns: brand awareness, customer acquisition, lead generation… We’ll work with you to determine the precise objectives of your LinkedIn campaigns.
We structure your LinkedIn account and campaigns to balance our strategies of acquiring new connections and retaining existing ones.
We’ll often talk about funnel strategies for attracting and then converting, always with a focus on performance and ROI.
We’ll allocate your budget and campaigns according to your objectives and campaign performance.
We identify the most relevant segments and audiences to target with your LinkedIn ads. We’ll use this information to refine your media buying strategy on LinkedIn, choosing the ad formats best suited to your goals and audience.
We’ll monitor the performance of your campaigns and ad types, adjusting and optimizing strategy as needed to maximize ROI.
Discover LinkedIn’s advanced targeting options, based on your previous interactions, to find audiences similar to your existing connections, or target based on interactions with your profile and publications. We can also test LinkedIn’s “extended” audiences… These elements will be an integral part of our work to manage and optimize your campaigns.
Depending on your objectives, your audience and your services or products, the publication format and visual content used can have a significant impact on the performance of your campaigns. That’s why our LinkedIn advertising experts and creative teams are here to advise you on the creation of content for your sponsored publications, or even to produce them for you.
A/B testing and regular modifications are part of our daily tasks on Instagram, enabling the continuous improvement of your campaigns and ads.
Experimenting with new strategies and creatives to optimize your campaigns and maximize your return on investment will be part of our future collaboration.
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combines data analysis, software and automation to boost your company’s growth and profitability across all online sales channels.
The Adenlab team offered us personalized coaching that enabled us to better structure our campaigns, [...] Thanks to their expertise, we have seen a significant improvement in ROAS and better control of our advertising costs. [...] Over and above performance, this collaboration has enabled us to improve our skills, which today enables us to be more autonomous and responsive [...] . A reliable and responsive partner that we recommend without hesitation.
The new account structure put in place by Adenlab has enabled us to be more strategic in investing our search budgets, allowing us to undertake targeted actions based on the occupancy rate of our hotel residences, for example. Both our sales and profitability have increased.
Our site's SEA campaigns and site tracking with GA4 . A fine evolution of ROAS
We worked on setting up and managing Google Ads and Bing Ads campaigns. The ROI is on target, and in some months more than expected, despite a limited budget.
Make an appointment now to talk to our experts.
We’ll review your issues and needs with you. Following this initial call and meeting, we’ll prepare an initial audit and diagnosis, and present you with your action plan.
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